My 2¢ Worth

his is our first issue of Web Sm@rts entirely the web (or in a zip file if you downloaded it). I hope this hasn't been an inconvenience for any of you.

t has been an inconvenience for me, but I have to beat the spam filters. I still think it's a darn shame that spammers have made it nearly impossible for legitimate E-mail to get through while they continue spamming as usual. Is anybody really buying from them?

s promised we have expanded our offerings. Besides our regular Feature Article, in this issue you'll find a one-panel comic and a second article. And still only five ads per issue.

ur second article is a mini tutorial on creating secure online backups. Each week I will try to provide an article such as this or something on computer operation, software or hardware tips: because besides being Web smart, it also pays to be computer smart.

lease, if there is anything you would like to see printed in this publication, let me know. I'll try to dig up the information for you. This is Your E-zine!

ey, check out the award above! This was presented to me by Ruth Tyger of Afc Ads. Thanks Ruth!

ell there's my 2¢ worth for this week. Now on with the show. Enjoy!

Feature Article

Writing Effective Classified Ads

by: Mari Peckham Marketing Pitbull

Classified advertising is one of the most effective and inexpensive advertising methods available, both on and off of the Internet. But writing a good classified ad is confusing to many.

Here as some simple tips to keep in mind that will help you write great classifieds with pull!

1. HEADLINE

Start your classified ad with a headline. This is simply two or three words CAPITALIZED at the beginning of your ad that grab the attention of the reader. Avoid overcapitalization, though, which will appear as if you are screaming at your reader!

2. ACTION WORDS

Use an action word (a verb) at the beginning of your ad. Words like EARN, SAVE, GET, FEEL, DO all encourage the reader to take action.

3. SOLVE A PROBLEM

Can your business or product solve a problem for your potential customer? Let them know! We are all looking for solutions of some kind. Don't waste your ad space bragging about yourself or your company. Prospective clients are more interested in what you can do for THEM.

4. KEEP IT SHORT

Keep your sentences short and easy to read. Don't try to get all the information about your company or product into your ad. The goal of your ad should be to peak the curiosity of the reader enough that they will want more information. Then make sure that they know how to reach you.

5. USE AN AUTORESPONDER

Using an autoresponder address in your ad allows your prospect to send for more information about what you have to offer quickly and easily. It also allows you to capture their email address, so that you can follow up with them later.

Consider using a tracking service to test your classified ads. I recommend placing ads in inexpensive places, such as smaller ezines, etc. to start with. It is difficult to test ads that have been placed for free, since the volume of ads that are placed may muddy your results.

Continue to make modifications to you ads and test them. Once an ad has proven itself effective, you will feel more comfortable placing it in places that may cost you more, but have a much higher return.

(Author's note: I personally use the services at Click-n- Promote and have found them to be wonderfully effective. You have access to several autoresponders that can personalized with whatever information that you choose, ad trackers, safelists, contact managers and more. Find out more at:
www.click- n-promote.com/partner/mp3218/index.shtml)

**************

Mari is the author of MarketingPitbull, a step-by-step guide to creating traffic and residual income online, even without your own product.
www.marketingpitbull.com
Subscribe to Advertise Online ezine: subscribe@advertise- online.net

Easy Image Rollover

Think mouse-overs are tough? Think again ... here's a totally easy way to change an image when the user hovers over it. The following code will require you to have two images, one that appears on page load, and one that appears when users hover or roll over the first image with their mouse. Finally, we also specify a return to our original image when the user mouses back out.

Step 1. Make a Link:

<a href="page1.html" onMouseOver="imagename.src='pic-2.gif'" onMouseOut="imagename.src='pic.gif>

onMouseOut tells the browser that when the mouse is NOT over image imagename, then display pic.gif, which is the original image. If this piece is not there, you will get an error message.

Step 2. Add the Image:

<img src="pic.gif" name="imagename" border=0></a>. The NAME attribute is important - as the Javascript uses it.

You have now completed your image rollover. Pretty easy, huh?

NOTE: If you do not want the image to be clickable, remove "page1.html" and replace it with a "#" sign.

* Get these syndicated tip feeds for your web site, free. *

---

ad box #4 Popular "Best Sellers" The NEW YORK FIRST Company Including cool bar tools, delicious gourmet foods, and one-of-a kind gifts.

Imagine your ad above! For rates click HERE

Second Article

Creating Secure Online Backups

by: Johan Malmberg LIUtilities

Today, many pc users are storing files on the Internet by using some free online storage service. While these online locations can easily be used to store backups as well, you should be very careful when sending sensitive documents and emails across the Internet. Since bandwidth and storage space is often limited, you should also consider compressing the data before sending it to a remote server.

Encryption When transmitting private information across public networks like the Internet, some kind of encryption is absolutely critical. Because the internet consists of millions of computers connected together by an incredibly amount of wire, satellite and radio connections, there is no way of knowing who will be listening to your datastreams as they are transmitted across the network. The only way to ensure that no one will be able to access your data is to encrypt the datastream before it leaves your computer. Sometimes this is done by your browser using secure connections, but to ensure that the data is always encrypted your should encrypt the files yourself. WinBackup allows you to encrypt backups using up to 256 bit AES encryption, making it virtually impossible for anyone to access the contents of your online backups. Since encryption is performed on-the-fly backup operations will be performed quickly and easily even when use strong encryption is used. To create an online backup using WinBackup you simply select an appropriate security level and start the backup. The result will be a single compressed and encrypted file than can safely be transmitted to your online backup location.

Compression When sending backups across the Internet to an online location compression is often necessary to reduce the size of the backup file. Since online storage is often limited compression will also allow you to backup more data without running out of storage space. WinBackup features a fully multi-threaded encryption and compression engine than encrypts and compresses your files in parallel for maximum performance. Backups can often be reduced by 50% or more using efficient compression and some text documents and emails might be reduced by up to 90%. This will allow you to transfer large backups even over a relatively slow modem connection and will allow most users to create online backups quickly and easily.

**************

Johan Malmberg,
johan@linter active.com
www.liutilities.com
Johan Malmberg is working as an marketing manager for LIUtilities.

**************

---

Comments?

If you'd like to comment on any aspect of this publication, send an E-mail to comments@para digmwebdesign.net

---

If you enjoyed The Web Sm@rts Newsletter, forward it to your friends, family and associates. They'll thank you for it!

---

Do you know someone who might be interested in receiving
Web Sm@rts?
Recommend us!

---

NOTE: You have received this message because you or one of your friends added your name to our list of those who may wish to receive this newsletter.

If you do not wish to receive this newsletter, please point your browser to http://paradigmwebdesign.net/unsubscribe.html

FYI: Web Sm@rts will never share your E-mail address or personal information with any other party for any reason what-so-ever.

---

This newsletter is never sent unsolicited.
To unsubscribe, point your browser to http://paradigmwebdesign.net/unsubscribe.html

Looking for free newsletters? Just visit the EzineXchange, Select the ones of interest and subscribe. It's free!
ezinexchange.com

Find other great e-mail newsletters and Ezines at the Cumuli Ezine Finder: www.cumuli.com/ezines/

Web Site and E-zine Promotion for Idiots
Get your copy from PWD and get lots of traffic to your Web Site or E- zine instantly.

Use Link Crafter to drive more traffic to your site. Free download from PWD.
lc.exe

Text Tally from
Harmony Hollow software
is a handy text counting utility. Download it free from PWD
Download now

E-Zine Advertising WORKS!
Place your ad in 100s of e-zines like this one. The E-Zine AdSource Directory is the place to find discount e-zine ad space. Come see!
ezineadsource.com

Tutorials

Elated Webdesign Tips
Javagoodies JavaScript Repository
Website Abstraction Westciv: CSS Resources