My 2¢ Worth

 don't have much to say today. I've spent the last two days un installing and reinstalling software because nothing seemed to be working correctly.

inally my computer just stopped working altogether, so I've been up have the night reformatting the hard drive and installing the software I use the most.

 could tell you just what I think of MicroSoft right now, but I won't. Suffice it to say that I'd like to kick Bill Gates right square in the pants about now.

ell enjoy todays issue of Web Sm@rts. I'm going back to bed as soon as I get this mailed.

Feature Article

Understanding the Nature of the Beast!

by: Bill Montgomery MakingProfit.com

Though they "usually" are not beasts, understanding the human nature of the Customer is an essential part of marketing your product. If you want to be successful in marketing, whether online or off, you have to know what people want and why people buy.

By following this simple rule, you can develop a whole new sales strategy and increase your sales. In some cases this can actually save you from the deep dark pit of the failed business. If you want to make it in the real business world you had better know these 10 important keys of the "Customer Nature".

1) Why are most of us here? That's right, we're here to make money on the Internet. Many buyers are looking for a return on their investment! Does your product offer them a way to make their money back and a handsome profit to boot?

2) WE HAVE THE LOWEST PRICE OR YOUR MONEY BACK! How many times have you seen this? A million, two million? You know why? Because it works. People want to get or should I say "want to think that they're getting" the lowest price on the market. One of the best approaches to this is the "110%" Philosophy. Offer your customer a refund plus 10% if they find it cheaper. You will find (especially if it has to be shipped back, or if it's less than $50.00) that for the small amount you lose on returns, you make much more on the idea that you are the rock bottom price. Most often, after the customer has bought your product they won't want to go to the bother if they do find a lower price. If you use this approach keep pricing at it's lowest possible marketable level, while still making a sizable profit.

3) Vanity, I would say this is probably the more common traits of being human. We ALL want to look good! In business, at home, out on the town or in the mirror. If your product promises to make your customer look better in appearance or image, you have gained more selling points.

4) IT'S GOT TO BE THE LATEST! Oh yes, the "Keeping up with the Jones'" Syndrome. Utilized and presented in the proper light, this can be a very powerful selling tool. More today than ever do you see the urban competition of having the best in the neighborhood.

5) In todays fast paced, microwave world of technology, if it makes life easier or faster, you will always have customers that are interested to find out what you have to offer.

6) HOW CAN YOU SAVE ME MONEY TOMORROW! Yes, that's what your customers are asking themselves. Beyond just the price, how can this product save me money. Whether directly or indirectly show them how you are going to save them bucks down the road! If your product is going to save them money in an indirect manner, take their hand and lead them down the path. Show them how you will save them money in the long run

7) What else can it do? If you really want to sell to some of those holdouts, offer them a versatile product with MULTIPLE USES OR BENEFITS! Just like the Swiss knife, it has to be Multi- Functional.

8) Would you buy it if you knew it was junk? PEOPLE WANT QUALITY! The easiest way to put your business in the crapper is to sell a worthless or problematic product. Remember that old saying, Quality is Number One!

9) People have problems. Health, wealth or appearance, everyone has a problem. CAN YOU SOLVE THEIR PROBLEM? Be a Problem Solver!

10 ) Does it come with a guarantee? Yes! If you want to sell your product, YOU BETTER HAVE A GUARANTEE! Never before has the public been so keen to the presence of the "fly by night" businesses who are here one day and gone the next. People want to know that if something happens they can get support.

Before I let you go, I would just like to say, there is nothing more important when designing a sales strategy than knowing and understanding your quarry. Know their needs and wants. Know what motivates them to buy. To convince them you must first understand how they think and what they're looking for in your product. That's why I call it "Understanding the Nature of the Beast".

Wishing you the Best in all of your Marketing Ad- Ventures!

**************

Bill Montgomery www.MakingProfit.com
ARTICLE, EZINE & EBOOK PUBLISHERS! AFFILIATE PROGRAM & BUSINESS OWNERS! Submit YOUR Article(s), Ezine(s), Ebook(s) Affiliate Program and Business Listing Now! www.MakingProfit.com/mp/users/signup.shtml

Use your own image to submit a form

To submit a form normally you would use an INPUT with type="submit". This creates a dull grey button with the word submit on it. But sometimes its nicer to jazz thing up a bit using your own image for a submit button. This can be done by using an INPUT with type="image", like this:

<input type="image" src="your-button.gif" border="0">

Here's what you get:

Notice that I've used the border="0" attribute. This prevents having that blue line around your image.

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Second Article

How to create an Outlook Express Backup

by: Johan Malmberg LIUtilities

Most Windows users should be familiar with Microsoft Outlook Express. This email program is usually installed with the Windows operating system and is probably among the most commonly used email program today. While using Outlook Express is fairly easy, finding and backing up the emails can be a little more complicated. Since there is a large number of files and folders on a normal computer running Windows the first problem is to find the files containing your emails. Outlook Express stores emails in .dbx files and there might be several different dbx files depending on how many email folders you have created in Outlook Express. If you are using Windows 98 you can probably locate your emails somewhere in the Windows directory. In Windows 2000 emails are usually stored somewhere in the user data folder.

Locating the email store folder The easiest way to find out exactly where your emails are stored is to start Outlook Express, go to the tools menu and open the options dialog. In the option dialog select the maintenance page and click on the Store Folder button. Here you can find the path to the folder containing your emails. To open the folder, copy the path and paste in in the address field of the windows file manager. You should see a number of dbx files and possibly some other files too. When using WinBackup you can simply skip this step since WinBackup automatically finds your emails and adds an email icon to User Data section if you are using Outlook Express. WinBackup also locates and backups your address book which if often not included in the email folder.

Backing up your emails After locating the email folder you could include this folder in backups to backup your emails. Make sure that your backup program does not try to lock the files while running a backup since this will cause file-sharing problems whenever Outlook Express is running. If you are using WinBackup this should not be a problem since WinBackup does not attempt to lock files and can therefore backup your emails while outlook is running without causing any file sharing problems. You can also try to copy the emails to a new folder before running a backup to avoid file-sharing problems, or you could simply close Outook Express whenever a backup operation is started.

Restoring your emails To restore your emails, locate the email folder as described above and restore the email files to this folder. If you have reinstalled Windows you might have to restore the files to a different folder that could possibly cause some problems. If you are using WinBackup you can simply select the emails item on the restore page. WinBackup will automatically find the email folder and restore your emails. WinBackup can also restore your address book if your select this icon on the restore page. When restoring emails it is important to realize that any existing emails will be removed unless they are located in folders that do not exist in the backup.

**************

j ohan@linteractive.com
www.liutilities.com
Johan Malmberg is working as an marketing manager for LIUtilities.

**************

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