banner
  Vol 4 #5
Web Sm@rts
from Paradigm Web Design
HOME:: ARCHIVES::This Issue:: Advertise::Contact Us Discovnet.com

 


Welcome! to all new subscribers this week. I hope you enjoy this publication and find it an integral part of your weekly reading!

This E-zine may have been forwarded to you by a friend or colleague.
If you would like to subscribe, please point your browser to paradigmwebdesign.net/subscribe.html

In This Issue

  • My 2¢ Worth.
  • Feature Article.
  • Rate our Feature Article on a 5 point scale.
  • Our weekly Web design tip.
  • Comic
  • Second article
  • Comment on this publication.
  • Recommend us!
  • Unsubscribe information.

Please visit our sponsors. They offer some great products and services and they keep this publication coming to you for free.



 

 

Sponsor ad

Impact Engine is the premier online solution enabling large organizations, small businesses, and individuals to create, deliver, and track multimedia E-Marketing campaigns - in minutes.

The entire solution is automated - no programming or professional design skills are needed. There is no software to download, no concern about viruses, and is accessible anywhere at anytime. Impact Engine is the complete E-Marketing solution.

IMPACT ENGINE BENEFITS
With Impact Engine, users can create extremely compelling marketing messages and deliver them directly to their customers' inbox - increasing response rates, shortening the sales cycle, and reducing costs.Impact Engine is remarkably easy to implement and simple to use.
Grow your e-business now.


 

My 2¢ Worth

ast week I mentioned in reference to my birthday that I am "older than dirt." One of my readers wrote to tell me that I stole her line. According to her, she's been telling her students the same thing for the past 25 years. I guess that makes me younger than dirt! Thanks MJ.

hat got me to wondering where did the phrase "older than dirt" originate. While I was unable to find any reliable information on this, I did pick up some other interesting phrases that I thought I'd share with you.

ow about "older than footprints" or "his head's wore out two bodies." And my personal favorite, "older than the hills and twice as dusty."

nd of course while not as colorful as the above (though sadly it's true) I always like to say that when I went to school I had to walk a mile up hill (Both ways!) and I chiseled my homework on rock tablets. How's that for old?

nyhow, my birthday advertising special is still on. That's double ads for the price of one. Simply visit paradigmwebdesign.net/WSadsub/ to submit your ad.

n a more important note, I have it on good authority that the portal, Yahoo!, is planning to buy Inktomi. If all goes as planned, Yahoo! will become the proud owner of Inktomi by the end of March or earlier. All for the small price of $235 million!

ahoo! is currently using third-party provider Google for many of its search results. The move to acquire Inktomi will mean that Yahoo!'s long-time partnership with Google will soon be coming to an end, although Yahoo! denies it.

ill Yahoo! move back into first place for search engines? That, of course, will depend upon the relevancy of their search results. I guess we'll have to wait and see.

s for myself, I still miss Direct Hit.




Software we use
Adobe Photoshop 5.5
Thumbs Plus
Paint Shop Pro 7.0
Spot IT 2.0
CoffeeCup Image Mapper
Net Studio 2000
GIF Movie Gear
Animagic GIF
Xara 3D 3.0
Banner Maker Pro
WS_FTP LE
CSE HTML Validator
QuickFTP
Net Sketch
Pixel 3D
Just Buttons
Dispenser
Art-O-Matic
PhotoMix 1.00
GIFfyBatch
ShoeString Picture Dicer
BrowserMaster
Zip Office 98
EditPlus
Anchek FontPeeper
Screen Calipers

ad box #1

WOW!...So Many NEW Software Programs Out Here...

I just wonder WHY You Want to BUY Them 1 At A Time?

COME to OUR SITE >>> You'll find THEM ALL For just A Partnership!

snurl.com/5ma

One Time Price... $39.95 Never a Penny More. Every Software and Ebook You Are Looking For! Visit NOW. 50+ Software Titles and 100+ Current Ebooks! Own EVERY Software Program, Now & Forever as a Partner. New additions Every Month.

Imagine your ad above! For rates click HERE

Feature Article

Affordable Market Research


by: Bobette Kyle
WebSite Marketing Plan

Until recently, limited budgets kept most types of market research out of reach for entrepreneurs and other small- budget businesses. Today, through the Internet, small-budget businesses have more research options. Secondary research sources are easier to find. More affordable primary research methods - both qualitative and quantitative - are available online as well.

Market Research Categories

There are four broad types of research, categorized by where the research originated and how the research is conducted.

Where the market research originated - primary versus secondary.

Primary research originates with your company. Generally, the results are proprietary and belong to you. You may find, however, that some research firms will conduct limited but relatively inexpensive primary research with the requirement that they can make the results available to other companies. An alternative to conducting primary research is to find secondary research, or research that originated elsewhere. You can obtain secondary research either by purchasing the information or finding it through free resources.

How the market research is conducted - qualitative versus quantitative.

Qualitative research tends to be exploratory and directional in nature. It is designed to bring out issues associated with the subject matter as well as clue you in to the best general direction to proceed. Quantitative research, on the other hand, is designed to be analytical and rigid. This type of research produces results that are more statistically accurate than qualitative research results. Often, companies first conduct qualitative research when developing a concept or looking for ideas then later complete quantitative research to fine-tune and optimize.

ad box #2

Must have E-Books

Five Great E-books at reduced prices!

Titles include:

  • Building Better Websites!
  • Dot Com Failures and How To Avoid It!!
  • Guide to Starting a High Income Internet Business!
  • Online Stealth Marketing!
  • Yahoo Secrets Revealed!

Buy them individually or buy all five and SAVE!

Click Here

Imagine your ad above! For rates click HERE
Combining the two categories.

Combining the primary/secondary and qualitative/quantitative categories results in the four types of research. These are: primary quantitative, primary qualitative, secondary quantitative, and secondary qualitative research.

Secondary Market Research

As a small-budget business, much of your research will be limited to secondary research. Both the good news and the bad news is that there is a lot of it out there. By doing a targeted Internet search you are likely to find a lot of free, useful information.

Potentially, you can find secondary research from numerous sources. Press releases and news articles often quote studies. Industry leaders and suppliers publish white papers or other studies. Annual reports are also good places to look for industry information. Research firms’ sites are another source of secondary research. Their main business is conducting primary research for clients or compiling and selling detailed syndicated reports. Often, they have top line data available in the form of press releases or executive summaries. The Federal government is another increasingly useful source of secondary data. At last count, 100 different government agencies publish freely available data.

Primary Qualitative Market Research

Qualitative research is conducted with a somewhat flexible format so the participants can give their opinions and feedback. Inexpensive ways to conduct your own qualitative research via the Internet are through do-it-yourself online focus groups and via feedback forms.

Online Focus Groups

Offline, a set of focus groups could cost about $10,000 and up. Online focus group services are a little more economical by can still be pricey for a small-budget business. An online focus group is essentially a formal chat session. A trained moderator leads a group of participants through a pre-determined discussion over the Internet. Participants are often recruited through a research firm’s own panel and are paid a fee for participating.

If your budget cannot handle a professional service, you can conduct a focus group yourself by setting up a chat room and recruiting your own participants. Be sure to test the chat room service first, paying attention to perceived professionalism and any glitches your participants may encounter. Also, for best results, you should consider hiring a trained moderator to conduct the online focus groups.

Do you have an article for Web Sm@rts?
Send to Web Sm@rts


Placing your article in Web Sm@rts is a great way to gain exposure for you and/or your business!
Each article is published with your name and web site, plus a short 'resource box' at the end of the article.

Feedback Forms

A simple way to conduct ongoing qualitative research is through a feedback form. You can gain valuable insight by asking your visitors how you are doing, asking them for suggestions, and/or asking them their opinions. You can do this through a form directly on your site and/or via email to those on your opt-in list.

Primary Quantitative Market Research

Quantitative research is used when you are looking for hard numbers and precision. To produce a top-quality primary quantitative research study you must generally work through a research agency. For a small-budget business, this type of research is expensive. The Internet has made more inexpensive means of data collection and analysis possible. With the help of software or Web-based tools you can perform research through customer surveys and collect visitor use patterns through Web logs.

Customer Surveys

The Internet has made conducting surveys quicker and less expensive. Options range from do-it-yourself programs to research services with screened panels. You can use surveys in a variety of ways - segmenting your customers, improving/developing your product or site, and gauging brand awareness, for example.

Use Patterns

Another approach to quantitative research on the Web is to look for visitor use patterns such as, routes taken through your site, pages viewed, or ordering behavior. By studying Web logs you can know which pages are most popular, how visitors navigate through your site, common entry pages, and where visitors often leave the site. You can also determine the number of different visitors to your site as well as the percent of visitors converted to customers. By using a traffic analysis service or software (often available through your hosting service), you can streamline the process.

Market Research Resources

Links to and summaries of research sites of all kinds mentioned can be found on Web Site Marketing Plan's Research and Data Analysis Resources page: www.websitemarketingplan.com/SR12.htm

**************

Bobette Kyle has more than a decade of experience in Corporate Marketing; Brand and Product Marketing; Field Marketing and Sales; and Management.

She is author of the Marketing Plan Guide "How Much For Just the Spider? Strategic Web Site Marketing", named one of the top 15 books of 2002 by NonFictionReviews.com. Read more about the guide here:
www. websitemarketingplan.com/book_information.htm

**************

As part of our ongoing commitment to provide quality content, we
would like you to take a moment to rate this article on a five point scale.
Not useful 1.   2.   3.    4.   5. Very useful
Too short 1.   2.   3.    4.   5. Too long
Additional comments:


 

ad box #3

eBayMarketing2001

If you're selling on eBay you ABSOLUTELY MUST HAVE the eBayMarketing2001 manual!

Ebay Marketing 2001 teaches you effective SELLING STRATEGIES & TECHNIQUES. Contained in the manual are WINNING STRATEGIES for selling on Ebay auctions.

Claim your copy today!

Click here Now!

Imagine your ad above! For rates click HERE
...................................................................... ..........................................
This week's TIP

Adding Color to Table Borders

The <table> tag is the opening tag used to create a table within a web page.

You can add color to your < table> borders by adding bordercolor= "#colorcode" within the <table> tag. This only works in IE. Netscape viewers will just see the default table border.

For example:

<table border="2" bordercolor="#336699" cellpadding="2" cellspacing="2" width="50%">
<tr>
<td>
table cell</td>
<td>table cell</td>
</tr>
</table>

Displays:

table celltable cell

 


* Get these syndicated tip feeds for your web site, free. *


ad box #4

PrePromote: pro-active pre-promotion software

PrePromote is a free, easy-to-use and effective software tool that will help prepare your website for being listed on search engines.

PrePromote can:

  • Create metatags which describe your pages to search engines.
  • Analyze your web pages and point out possible improvements.
  • Generate doorway pages to get higher search engine positions.

PrePromote is freeware, which means you can download and use it forever without charge - no strings attached!       Download PrePromote today at:

paradigmwebdesign.net/zips/prepromote.Zip
Imagine your ad above! For rates click HERE

Second Article

Just What Makes Your Computer Tick?


by: Harry Husted
Write For Media

Maybe you want to upgrade your system and you’re spending the weekend trying to make it work. Or perhaps, your system is acting strangely and you are pulling your hair out trying to figure out what to do. Regardless of the reason, it’s important to know how your computer works in order to do anything with it, especially in a technical manner.

Know your system

One of the first things you’ll want to know is what OS (operating system) you are using. Most new PCs ship with Windows XP Home Edition. You will still find Windows 98 and Me on many recent models. It’s important to know the exact OS version number so you can upgrade correctly, or deal with bug issues. You definitely would not want to try to install an older version as an upgrade if you already have an older version on your computer.

You can find the OS and the exact version by clicking Start, Settings, Control Panel, and opening the System icon on the control panel. This will bring up a window giving you the specific version of the OS and the registration information, as well as the equipment manufacturer, the model, and the amount of RAM installed.

How about those peripherals

The Device Manager tab in the System Properties window gives you information about the types of installed peripheral devices including modems, CD-ROM drives, network cards, etc. In addition to the basic information, the Device Manager tab has an icon for each device attached to your computer. Clicking the icon brings up a window that tells you the specifics of the device and whether it is working properly or not.

Finally, the Performance Tab under System Properties lets you know how much memory you have available and lets the advanced user make manual adjustments to the Graphics Display, Virtual Memory, and File Systems. If you decide to try these types of adjustments, make sure you have saved the information about the settings.

Using the System Information utility

If you want to see more than what the System Properties will show, use the System Information utility. Accessed by clicking Start, Programs, Accessories, System Tools, and System Information, this program gives you the complete details for all the settings of your hardware and software.

It is important to know these settings exist, because the information may be needed when you’re placing a call for technical support.

Those do-it-yourselfer's who like to take things apart to see what makes them work will want to print out the settings in these files, as well as the information in the BIOS (Basic Input/ Output System) so that they’ll be available to restore these settings later. Just choose System Information, then click File and Print. It’s a good idea to have this information printed and stored away in case you have a major crash and need to reinstall everything on your system.

Know your BIOS

The BIOS might be described as your computer’s central nervous system. It’s what makes your computer run. Working as the middleman between the OS and the application programs, the BIOS translates program commands into a common format and sends the commands to the computer’s peripherals through the motherboard. It also detects errors and reports them to the user. For example, when an error message tells you your printer is not ready, the computer’s BIOS is working.

When the computer starts, you’ll usually see the reference and version of the BIOS that is running. The system will then proceed to detect installed devices and start them up. The computer will also run through a boot (startup) sequence, checking all input devices for boot information to determine what commands to follow as it is starting.

The BIOS resides on a chip that’s either plugged directly into the computer’s motherboard as part of a card or integrated with the motherboard. Certain installed devices, including advanced or specialized sound and graphics cards, have their own BIOS, which enables the devices to initialize RAM on their own.

The BIOS controls the computer’s clock and the boot order of the drives and peripherals. If for any reason the computer needs to be reset, you'll need to have the BIOS information to bring it back to life. For most computers, you can assess the BIOS by hitting the F2, ESC, or combination CTRL, ALT, and ENTER keys, depending on the type of BIOS the computer uses.

Before you start tinkering with your BIOS settings, a few words of caution are in order. First, you should write down the information that appears on the screen. Keep it with the printout of the System Information utility information. Store the printouts someplace where you’ll be able to find them when you need to. Second, many of the changes that you might contemplate making to your BIOS can instead be made through the system control panel GUI (Graphical User Interface) that Windows provides. For example, the system date can be changed at the control panel, and using the Windows control panel means that you will not be as likely to change something inadvertently and not realize it.

However, there may be times when it is appropriate to work directly in the BIOS interface. If you intend to completely wipe out your main disk drive and install another OS, such as Linux, you may need to reconfigure your BIOS information in order to get the system to load the new OS.

The BIOS chip needs an electric current constantly running through it in order to maintain its data settings. A battery supplies the current when the computer is idle, and if the battery dies, the current is interrupted and data is lost. You can install a new battery, but you’ll then need to reset the BIOS manually.

The information here is only the beginning of what is presented about the BIOS. Whole books have been written on each of these topics. If you need additional information you can look in the computer's owner's manual, or if you don't have a manual for your computer, you can access the manufacturer’s Web site will usually have downloadable manuals. Internet search engines such as Yahoo, Google, AltaVista, HotBot, will return hundreds of Web sites with information on OSes, the BIOS, and more. Just point your browser to www.google.com, type in BIOS, and see what happens.

**************

Harry is a freelance writer. His credits include articles for Internet Day, WebProNews, L-Advertising, and more. He also published a computer repair and copywriting book. Go to www.writeformedia.com for samples.

**************




Comments?

If you'd like to comment on any aspect of this publication, send an E-mail to comments@ paradigmwebdesign.net


If you enjoyed The Web Sm@rts Newsletter, forward it to your friends, family and associates. They'll thank you for it!


Do you know someone who might be interested in receiving
Web Sm@rts?
Recommend us!


NOTE: You have received this message because you or one of your friends added your name to our list of those who may wish to receive this newsletter.

If you do not wish to receive this newsletter, please point your browser to http://paradigmwebdesign.net/unsubscribe.html

FYI: Web Sm@rts will never share your E-mail address or personal information with any other party for any reason what-so-ever.


This newsletter is never sent unsolicited.
To unsubscribe, point your browser to http://paradigmwebdesign.net/unsubscribe.html

TechDictionary.com

Sign up for your free E-gold account today.

Chase Lollipops 120x90

Special Offers From Dell Computers

Looking for free newsletters? Just visit the EzineXchange, Select the ones of interest and subscribe. It's free!
ezinexchange.com


Find other great e-mail newsletters and Ezines at the Cumuli Ezine Finder: www.cumuli.com/ezines/


Web Site and E-zine Promotion for Idiots
Get your copy from PWD and get lots of traffic to your Web Site or E- zine instantly.

Use Link Crafter to drive more traffic to your site. Free download from PWD.
lc.exe

Text Tally from
Harmony Hollow software
is a handy text counting utility. Download it free from PWD
Download now


E-Zine Advertising WORKS!
Place your ad in 100s of e-zines like this one. The E-Zine AdSource Directory is the place to find discount e-zine ad space. Come see!
ezineadsource.com


Tutorials

Elated Webdesign Tips
Javagoodies JavaScript Repository
Website Abstraction Westciv: CSS Resources


 

 

DygoB125x125_01

hostsave_120x120_9k.gif

VSO_120X60_june

Banner 10000067


Your one stop Affordable Ezine Ad Solution in Multiple Ezines!

Web Sm@rts is a publication of Paradigm Web Design.   All rights reserved.   ©2003