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I just wonder WHY You Want to BUY Them 1 At A Time?
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Feature Article
Delight Your Customers and the Money Will Follow
Customer service is the unglamorous but surprisingly
fun side of marketing. Promotion gets you customers. Service lets you
keep their loyalty and their money. These tips come from my new
ebook, Delight Your Customers and the Money Will Follow,
www.movinglady.com/custsvc.html
1. Be on time for appointments. If you're late, offer
compensatory time.
Seems basic, doesn't it? You'd be surprised.
2. Review your client's files before each appointment.
"You're the one who needs marketing plan. Oops! I
thought you were the resume client. What's this stuff about Mountains
of Joy...oh, your slogan! Maybe I can help you write a new one. You
say I wrote that slogan? Uh, please don't hang up. Please! I can
explain!"
3. Manage expectations.
Your client's sales are down. You say, "You've got a
me-too product in a saturated market." Or you say, "Your negative
thoughts are driving away customers." Both statements may be accurate.
Before you process that credit card, make sure your client knows which
one is likely to come from you.
4. Clarify your fee structure.
Does "monthly retainer" mean you'll send one-line
answers to two emails between sessions? Will you read the resume ahead
of time? If you resent spending time between sessions, don't be coy.
Charge in six-minute segments and pretend you're a lawyer.
ad box #2 OptinCity - The Ultimate Publisher's ResourceHome to the hottest prices on quality subscribers, and discounted publisher resources. It's free to join, and thousands of high quality subscribers are given away every month to our members . just for being a member.
optincity.com/p/?i=163
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5. No surprises on the bill, please!
You decide the client needs an extra ebook from your
catalog or an extra section on his resume. "I knew you'd want me to do
this," you say. "That'll be an extra twenty dollars."
Huh? That'll be the end of our relationship.
6. Delight your clients with gifts, surprises, and
extras.
You think your loyal client could benefit from reading
a section of your ebook or attending your next teleclass? Make it a
gift Sure, you could say, "For only twenty bucks, it's a deal," or
even, "I'll give you a fifty percent discount." Forego the ten bucks.
Give your client a reason to stick around and spend a thousand.
Upscale clients expect gifts. Their hotels give three chocolates on
the pillow.
7. Client conversion is not what you think.
You may respect your client's choice to worship at the
deli on Sunday mornings, but what if your client is devoutly skeptical
about the Law of Attraction? If you want clients who share your
values, share yours upfront.
8. If Tony Soprano becomes your client, don't be
surprised if he borrows your car.
Be wary of clients who seem very different from your
other clients: they move a lot faster or slower, they raise issues
you've never dealt with, they argue, they astonish you. Understand how
these differences might affect your ability to deliver. Their anger
might surprise you even more.
Do you have an article for Web Sm@rts?
Send to Web Sm@rts
Placing your article in Web Sm@rts is a great way to
gain exposure for you and/or your business!
Each article is
published with your name and web site, plus a short 'resource box' at
the end of the article.
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9. Metaphors can be poison. Use plain English to make
your promises.
You promised to help your client "take her business to
the next level." Will you get her there with a marketing plan, a set
of confidence-building exercises, a recommendation for clutter-
clearing or a non-stop cheering section of one? Promise you'll "run
alongside while she's learning to ride a bike" and she'll wish she'd
taken a taxi.
10. When you make a mistake, offer compensation.
Airlines can offer you a piece of the airport floor
when they strand you at midnight between Boise and Billings. They have
frequent flyer plans. Brilliant recovery strategies can actually
deepen loyalty. Offer refunds, extra sessions, products, and gifts. If
you've created a disaster, offer to pay for a few sessions with a
colleague who can offer the client a new creation or a new lease on
life. Don't wait for the client to ask. He might have his lawyer make
the call.
**************
Cathy
Goodwin, Ph.D.. author, speaker, career consultant "When career
freedom means business" www.
movinglady.com/
Free Career Freedom ezine: subscribe@
movinglady.com
Email: ca
thy@movinglady.com 505-534-4294
**************
As part of our ongoing commitment to provide quality content, we
would like you to take a moment to rate this article on a five point
scale.
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......................................................................
..........................................
This week's TIP
Pull-Down Menus
Pull-down, or drop-down, menus are great space
savers when it comes to displaying a series of hyperlinks. The form
and script below will enable you to easily place a drop-down selection
of links, without the need for any server-side programming. All you
have to do is re-code the form elements, including the option values,
file selections and submit button value.
<form name="drop_down" method="post">
<select name="selections" size=1>
<option value="file1.htm">first page</option>
<option value="file2.htm">second page</option>
<option value="file3.htm">third page</option></select>
<input type=button onClick="location = ''+ document.drop_down
.selections.options[document.drop_down.selections.selectedIndex ]
.value;" value="Go!">
</form>
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* Get these syndicated tip feeds for your
web site, free. *
ad box #4 PrePromote: pro-active pre-promotion software
PrePromote is a free, easy-to-use and
effective software tool that will help prepare your website for being
listed on search engines. PrePromote
can:
- Create metatags which describe your
pages to search engines.
- Analyze your web pages and point out
possible improvements.
- Generate doorway pages to get higher
search engine positions.
PrePromote is freeware, which means you can download and use it forever
without charge - no strings attached!
Download PrePromote today at:
paradigmwebdesign.net/zips/prepromote.Zip
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For rates click HERE
Second Article
Supercharge Copy & Paste
Wouldn't it be great if you could copy multiple sections
of
text or graphics from your document, one after the other, and then paste
them all together into a new location without having to paste each item
separately? What a time saver this would be. Word has a feature called
"spike" that allows you to do just that! The spike feature allows the
cut
items to be stored in a special file one below the other in the order in
which they were cut. These items remain in the file until you empty the
spike.
QuickSteps . . . Using the Spike Feature
- Select the text or graphic to be cut and sent to
the
spike
-
Hold down the CTRL key while you press F3
- Continue to repeat the
above
two steps for each item to be stored in the order in which you want them
in
when pasted
- If you want all of the items pasted in and the spike
emptied:
- Click where you want the items to appear,
either in
current document or a new document
- Hold down the CTRL and Shift keys
while you press F3
- If you want all of the items pasted in but
have them remain in the spike for use at a later time:
- Click where
you want the items to appear, either in the current document or a new
document
- Type the word spike and then press F3
**************
Beth Sunny is a writer, publisher, and computer trainer. She owns
Software Training Resources (STR), a courseware company known for their
"QuickSteps to Learning" training manuals. STR launched an exciting web
site in January of 2001. The web site is specifically for the Computer
Training Industry -
http://www.sharpertraining.com.
The site offers a place for individuals in the Computer Training Industry a place to advertise their business, correspond with others in the industry, find training products, and discover software tips and read great articles relating to computer training. Visit the site today! http://www.sharpertraining.com
**************
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o phone, no lights, no motorcar; not a single luxury. Like Robinson Crusoe, it's as primitive as can be.
s this just a line from a popular 1960's TV sitcom theme song? Nope. This is a description of me later on today.
ou've probably noticed this issue is a day early. That's because I'm leaving this afternoon for, not a desert island, but a cabin in the woods. This cabin is bordered on 3 sides by state forest and an alfalfa field on the other. The only access is across the hay field or by a trail in the state forest which dead ends about 200 yards away from the cabin.
y single luxury will be a battery powered radio/cassette player. Heck, there isn't even indoor plumbing and our temperatures have been hovering around -10 Fahrenheit! So it's the good ol' outhouse for me when nature calls.
all this a mid-winter get-away or call it crazy, I call it peace and serenity. It's time to do a little maintenance work. Self-maintenance, that is. I've got a monkey on my back; I'm going to get rid of it. This monkey is a 2½ pack a day cigarette habit which I've had nearly 30 years.
hen my buddy drops me off at the cabin later on today, I'm stranded in the middle of nowhere for the next three weeks. It's a 20 mile hike through rough terrain in sub zero temperatures to the nearest town if I get the urge to buy smokes. I don't think I will attempt it.
his is the last issue of Web Sm@rts you will receive until March 6, when I resume publication. Until then, enjoy your indoor plumbing!
