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Feature Article
HOW TO APPLY FOR YOUR NEWSLETTER EDITOR'S LICENSE?
For many people Newsletter or Ezine creation is shrouded
in absolute mystery.
How do I know? Well listen to this
story...
The other day I was contacted by a lady who wanted to
know which authority she had to apply to in order to obtain her
Newsletter Editor's License.
Wait a minute....did you say "NEWSLETTER EDITOR'S
LICENSE"?
Yep - that's right - I was being asked where the average
Joe should go to apply to be given the right to publish their own
Newsletter (or Ezine for that matter).
Oh...and also...how much would it cost them?
Hmm...now before you roll about the floor laughing, just
think about this for a moment.
While most people do realize that you don't actually
require a license to write whatever the heck you like - I've gotta tell
you - that's NOT the first time I've been asked that exact same
question.
Now in my view, if you're asked the same question by
more than one person within a short period of time, then there's
probably an army of others who think the same thing, but
just haven't plucked up the courage to ask the question!
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Now obviously the answer is that you DON'T require a
license to publish your own Ezine or Newsletter - at least not in
the free world.
...But the question is a revealing one, as it points to
the fact that a lot of people out there are still confused about how to
become a successful Newsletter editor.
So now, based on actual questions asked by the public,
I've compiled my TOP EIGHT questions asked about newsletters.
And here goes...
Q. SHOULD I PUBLISH ON OR OFFLINE?
A. Only you can answer this question. Broadly
speaking
an online Ezine - delivered by email or via your website - has a big
cost advantage of being near free to produce. But an offline printed
newsletter has greater impact.
Q. WHERE DO I ACTUALLY START WHEN CREATING MY
NEWSLETTER?
A. Start by sitting down and creating an outline
plan
for your new newsletter. How many articles and features will you require
for example? Then sketch out a rough format before you do anything else.
Q. SHOULD MY EZINE BE IN PLAIN TEXT?
A. Conventionally Ezine publishing has been done
in
plain text, but increasingly many people's email systems can read HTML.
There are many considerations and you might want to ask about your
specific newsletter on a helpful forum like my www.howtocorp.com/forum where other
more experienced newsletter editors will be able to provide you with
personalized advice for your situation.
Do you have an article for Web Sm@rts?
Send to Web Sm@rts
Placing your article in Web Sm@rts is a great way to
gain exposure for you and/or your business!
Each article is
published with your name and web site, plus a short 'resource box' at
the end of the article.
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Q. SHOULD MY NEWSLETTER BE PRINTED IN COLOR?
A. If you're printing your newsletter, then your
biggest
choice will be the use of "color", "black & white", or what's known as
"spot color" printing. This is largely a cost consideration, but don't
forget how important design can be to creating the right impression.
I've seen lots of EXCELLENT black and white printed newsletters!
Q. HOW WILL I FIND READERS FOR MY NEWSLETTER?
A. That's partly dependent on your subject matter
of
course, but if your trying to attract readers via the web, then there
are a whole host of tactics that you should employ. Subscriber buttons,
popups and exitpops are just some of them, but all the most sought after
newsletters actually offer a gift to new subscribers too. This can be a
free report or something else of value.
Q. SHOULD I ACCEPT ADVERTISING FROM DAY ONE?
A. Advertisers are usually looking for a good
subscriber
base, before they'll pay you to advertise in your Ezine. So concentrate
on getting the basics right before you consider opening up advertising
space. Remember to put your reader first at all times.
Q. CAN I RECOMMEND ITEMS THAT I'M AFFILIATED TO?
A. Yes. But don't do this unless you really are
in LOVE
with the product you are recommending. Check it out for yourself first
and be faithful to the needs of your readership, by only recommending
relevant items.
Q. WILL I NEED A LICENSE TO PUBLISH MY NEWSLETTER
OR
EZINE?
A. Absolutely not in most parts of the world.
It's good
old free speech and you can write what you like!
Best withes with your own Newsletter or Ezine, Michael Green
**************
Michael Green
is known as THE newsletter guru. He's created two toolkits to help YOU
create your own newsletter or Ezine
www.howtoWRITEaNEWSLETTER.com
and...
www.EasyEzineToolkit.com
If you'd like to know which toolkit is
right for you, then send a blank email to
differen
ce@howtocorp.par32.com
**************
As part of our ongoing commitment to provide quality content, we
would like you to take a moment to rate this article on a five point
scale.
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......................................................................
..........................................
This week's TIP
Nowrap for Tables
Are your tables wrapping text and making some cells taller that others as a result? There's a very simple solution to this problem, an attribute of the <td> tag within your table. It's called nowrap and has no other value than itself. Here's how it works:
<td nowrap>
What this does is preclude text from wrapping inside the cell, but it will have the effect of stretching your tables horizontally. But if you want nice clean tables that don't have cell height variations, it's an effective method of ensuring all text stays on one line.
* Get these syndicated tip feeds for your
web site, free. *
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Second Article
Getting Rid of Those Annoying Arrows in Shortcut Icons
Oh, how I hate to see those small arrows in shortcut icons after my desktop appears. Is that what you always say at one time or another. Unfortunately this is something that many people say too often.
Why? Because, it is a common occurrence for everyone using a computer. No matter what type of PC you have, as long as you are running Windows, you have experienced it or are experiencing it now. So what causes those unsightly arrows to appear anyway?
Basically, when you create a shortcut or program information file (PIF), this occurs every time a program is installed and a shortcut icon is added to be shown on the desktop, the icon that is generated has an arrow in the lower left corner. Microsoft Windows has a registry setting called IsShortcut that causes this arrow to appear.
Although this arrow does appear, based on the IsShortcut setting, removing the setting will result in the arrow disappearing. The procedure to do this involves editing the Registry. Remember, using Registry Editor incorrectly can cause serious problems that may require you to reinstall Windows. Before attempting this, make sure to backup the Registry first.
To backup the Registry. open the Registry by clicking Start, Run, Type Regedit. When Regedit opens, click Registry, Export registry file. You give the file a name and location to save it to.
Now comes the nitty-gritty.
If you do not want new shortcut icons to contain this arrow, use Registry Editor to search for and remove the IsShortcut value from:
HKEY_CLASSES_ROOT\lnkfile
HKEY_CLASSES_ROOT\piffile
This procedure will work every time. Again, I must warn you. Tampering with the Registry can seriously jeopardize your system. Be careful as to what you are doing. If you feel uncomfortable with touching the Registry, ask a friend, who is a technician, to do it for you.
This way, the job gets down with no mistakes. But, I must say, if you follow the steps outlined above precisely, you will not have any problems whatsoever. Everything will work accordingly.
The next time you run your computer and you look at your desktop, you will not see any arrows, or any small images for that matter, anymore.
How nice that will be. Trust me. It works. I tried it on my machine and many others without a failure so far.
Just backup your Registry first for safety precautions. Because if you don't and you end of doing something you shouldn't have, you will be responsible for re-installing the operating system. What a chore that will be.
**************
Harry is a
freelance writer. His credits include articles for Internet Day,
WebProNews, L-Advertising, and more. He also published a computer repair
and copywriting book. Go to
www.writeformedia.com for samples.
**************
Comments?
If you'd like to comment on any aspect of this publication, send
an E-mail to comments@
paradigmwebdesign.net
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Looking for free newsletters? Just visit the
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Find other great e-mail newsletters and Ezines at the
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can't believe another weeks has gone by already! It seems like just yesterday I mailed out the last issue of Web Sm@rts. Where does time go?
o now I'm sitting here writing this at the last minute, totally unprepared. My excuse... well I've been busier than a centipede in a toe counting contest. One of my current clients just swamped me with work and the she left for vacation in Colorado! About that same time I landed a couple new design contracts and have been working on their pages as well.
y intentions were to develop a couple more new tools for you to use and get them posted this week. Well that didn't happen, but I'll get to it eventually.
nd if you need some design work done fill out the Client Inquiry form and ask for an estimate. You'll be surprised at the deal I'll give you. I love being busy!
ne last thing. My prayers go out to the military personal, as the war has now officially started. It's was about 8:45 CST when the first air strikes began over Baghdad, Iraq.
