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Feature Article
Lets Play Leap Frog!
The internet is a powerful sales tool for those that rank, but how do you separate the fact from the fiction?
We have heard it all before. Every other day you are probably reading the following hook lines and you probably even know them off by heart. They include, I noticed that you're not mentioned on some engines and We will submit your website to over 200,000 directories and engines and the best one You'll be surprised by the low cost. If it wasnt so serious it would be laughable. Not done properly this could end up costing you a fortune due to poor placement, incorrect placement and lost sales.
Do you really want to be submitted to all those engines? Can there really be any value in this style of promotion? Stop and think for just a minute. Submission does not mean acceptance. And no charge submission to engines such as google can take 6-12 months to take effect. Repeated submissions can even be detrimental to your cause. So stop and take stock. Remember that if you fail to plan, you have just planned to fail.
Dont rush this step as attention to detail now can reap huge rewards in the very near future.
Out of all the pages in your site, the home page is given more weight by the directories and engines than any other. It certainly isn’t the start and finish though. A well designed homepage can add that extra boost to your rankings. Include 300 or so words about what the site has to offer along with your text based links somewhere on this and every other page.
Also keep in mind that engines and directories cant read flash animation so whilst it might look great your potential visitors may never see it if the engine cant rank you via other means. You would be surprised how often this trap catches young and not so young players. Make sure you address this now.
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You have probably heard of spidering. It means intelligent software effectively reads your page and decides what the content really is. This is a great opportunity to leap frog lazy web masters. Try and hard code 250-300 words of text on each page. Ensure it is keyword loaded. If you are using a database set up another field that holds this text and make an sql call to retrieve and print the text to the page. Most engines can now read ASP data returned from a Database.
Many SEO specialists claim meta tags are dead. What a load of Bunkum. Meta tags can still add some grunt to your site. But remember they are not a quick fix for a poorly constructed site.
Admittedly the keyword tag is probably not as important as it once was but some engines still use them. Just grab some keywords relating to the page. Don’t become too bogged down here.
One tip though for those targeting Inktomi engines is to put commonly misspelled words and synonyms of your keywords here. Example: <meta name="keywords" content="website ranking, Brisbane Australia, promotion, SEO concepts, web developers, ecommerce, web site rankings,">
Don't skip the title tag. If for no other reason it gives searchers a chance to quickly scan their results when looking for some inkling as to what each returned result is about. Be brief on what you enter here as only 5-10 words are normally accepted by most engines. Include your site name and try to include your top targeted keyword. Example: <title>Vortex Media, website design and database integration.</title>
The next don’t skip is the description tag. Some substantial engines out there still make use of the description tag. It is user friendly in the same manner as the title tag. <meta name="Description" content="Vortex Media: Some basic concepts and tips on do it yourself search engine optimization. The use of Meta Tags in SEO and how to construct a profitable cost effective campaign">
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Robot meta tags are quickly growing in importance and come in four flavours. In layman’s terms they tell the engines if they should be indexing the page or if any links on the page should be followed.
The tags come in the following formats.
<META NAME="ROBOTS" CONTENT="INDEX,FOLLOW">
<META NAME="ROBOTS" CONTENT="NOINDEX,FOLLOW">
<META NAME="ROBOTS" CONTENT="INDEX,NOFOLLOW">
<META NAME="ROBOTS" CONTENT="NOINDEX,NOFOLLOW">
We dont claim that this will make you an SEO expert but hopefully it will get you to thinking, point you in the right direction and save you some dollars. Be proactive and remember, some people make it happen, others sit there and say what happened. Which are you going to choose to be?
Aim at your target market with your submission. There is little point in ranking well in Outbackisstan on some obscure infrequently used engine with users dedicated to the sales, purchase and promotion of goat’s milk if you offer your widgets or service in another country.
Finally when it comes to choosing who to list with be selective. Have your pages complete before submitting. Remember as an example, for just over four hundred AUD you can reach 65% of Australias web searchers by enrolling with Looksmart Australia and they cross feed to more than 20 other high traffic Australian members. No matter where you live, USA, Canada, New Zealand, United Kingdom, Europe or Asia make sure you do your research now.
In closing think about the amount of time you would spend on trying to out smart the engines, why not be constructive with your time and actually supply the information to your users that would give you those rankings in the first place. Supply good quality information to your users and the rankings will filter in. Combine this with proper thought provoking SEO and you will be on to a winner.
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It's a goldmine. Capitalise your site with a positive cash flow. Simple to understand tips that can quickly improve traffic and sales.
www.vortexmedia.com.au/help-files/seo-tips.htm
FREE additional article request or opt in to informative newsletters and ezine
www.vortexmedia.com.au/articles/articles-add.htm
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This week's TIP
Pop Under window
We all know what a pop-up window is, but do you know what a pop under window is? You might say it's a pop-up that pops under. Widely used on the Internet these days, pop under windows generally receive a higher response rate than their pop-up counter parts because they load under the regular browser window, thus not interfering with your visitors browsing experience.
Add the JavaScript code below to the HEAD of your document. The fields in red can be customized to suit your own needs.
<script language="JavaScript" type="text/javascript">
function MakeBottomWindow() {
var url = 'http://URL_of_pop-under';
var width = '500';
var height = '400';
var p = 'scrollbars=yes,resizable=yes,toolbar=no,' +
'menubar=no,status=yes,location=no,height=' +
height + ',width=' + width;
var botwin = window.open(url,"bw",p);
self.focus();
}
MakeBottomWindow();
// -->
</script> |
* Get these syndicated tip feeds for your
web site, free. *
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Second Article
What To Do If Windows Fail To Boot
When Windows fails to boot it is normally caused by the installation of a program or device which caused a conflict with one or more other programs. This will no doubt give you plenty of heartache if you're not certain which program caused Windows to not boot up.
If you recently installed a program or application and know where it was installed,you may be in much better shape as for as correcting the error. Here are common ways to correct the problem of your computer not completely booting up or not booting up at all.
If your computer will not boot-up at all,hopefully you have made a good emergency boot disk. You can always make a windows startup disk by creating one from another computer running Windows 98 or Me.Perform the following if your computer........
Won't Boot-Up At All
FIRST......Put your boot floppy disk in the floppy drive and turn on the PC.On some computers, you may have to access the bios and select the Boot priority to your A: drive.Save any changes and select "Start Computer without CDROM support" and press Enter.Once you are at the A> prompt,type dir c: and press enter.
SECOND....If your programs and other files are present,your hard drive is good.Try to repair or restore your system Registry by following the steps below.This may repair Windows,the Config. Sys and autoexec.bat files to where the PC may boot up normally.
THIRD......If the above procedure did not correct the problem of your computer not booting up,type in "fdisk /mbr" and press Enter to restore your master boot record.Type "Scandisk C:" to check the hard drive for errors that may have occurred. You can also type "Sys C:" to hopefully restore files needed to boot up your computer.
FOURTH......If the above procedures fail to repair your computer,you can repeat the first part of step one above and select "Start Computer With CDROM Support" re-install Windows.
Making A Windows XP Bootable Floppy
Windows XP users should create a boot disk now by placing a formatted blank diskette in the A: drive, open Windows Explorer to the C:,select Tools,Folder Options ,show Hidden files and and folders,then View Tab.
Now you uncheck "Hide Protected Operating System Files (recommended).You will see a warning and click Yes and click OK.Copy the files ntldr,ntdetect.com and boot.ini onto the disk.Remove the disk and label it the Windows XP Boot Disk.
After making your boot disk,recheck "Hide protected operating system files and folders (recommended)" in the Folder Options dialog box.
To use the disk when Windows XP won't boot,place the disk in the drive,and unto re-booting,the computer, Windows simply bypass the basic boot files on the hard drive and continue to boot up. If The PC Won't Boot Pass Windows
FIRST......If your Operating System is Windows Millennium,turn on the computer and immediately press and hold down the CTRL key.Once the startup options appear,release the CTRL key. Select Safe Mode and press Enter.You are now in Windows limited version.If you know what caused your computer not to boot,you can now either change or delete that program.
SECOND....Repair your Registry by selecting Start,Run and typing "scanregw /fix" and press enter.This will fix any damage done to the Registry. You can also restore your registry which replaces your current registry with an earlier copy that was backed up by your computer.Click on Start,Run and type "scanregw /restore" and press Enter.
To repair your Windows 98 Registry,hold down the CTRL key as you start the PC and select "Command Prompt Only".Type "scanreg /fix" and press Enter and "scanreg/restore" to restore a previousely saved copy of the Registry.
If you have Windows XP,press F8 after rebooting the PC should Windows freeze while booting up. You can select "Last Known Good Configuration" after rebooting to allow the computer to boot the last backed up files.And you can choose "Safe Mode" to remove any files you know caused the operating system to hang up.
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Otis F. Cooper is solely dedicated to boosting the knowledge and confidence of every computer user that is serious about knowing computers.Use his informative articles and videos to understand every aspect about the PC.Read more about his formula for pc training at www.ultimatepcrepair.com
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oday I'm going to spend a little time talking about Yahoo. I had other things I wanted to talk about this week, but I've already put this off as long as I dare.
'm sure most of you have heard about Yahoo's new contest. It seems that their users who report the most spam wins a prize. There will be 160 winners in fact.
ow I've thought long and hard about this and I've made a difficult decision. I too, am going to be removing Yahoo addresses from my list. This is going to hurt. I have hundreds of subscribers using Yahoo E-mail accounts.
ell if Yahoo wants to put me and hundreds of other publishers at risk, that's fine. Beginning right now I am boycotting Yahoo too. I already don't use them to perform my searches; Google provides their search results anyway. I am go to unsubscribe from all their groups and any E-zines I receive which use Yahoo to send to their lists.
ou think I'm being too harsh? I don't. One false spam report from a Yahoo user could put me out of business. This is my lively hood!
