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Feature Article
The Importance of Writing Good Web Site Sales Copy
Many small businesses fail because their owners don't pay enough attention to sales copy. Especially Online.
The biggest mistake? Sales copy that doesn't serve the needs and desires of your site's visitor.
Ask yourself these questions: "What does my Web site say
about me? Does its messages take my readers by the collar and
convince them to read more? Do my words inspire my readers?
Will they learn what they need to know in order to arrive at an
informed decision to buy? Will they be eager to contact me?
Here are 6 ways to make your web copy sell products and
services:
1. Create a Web page with words that convince your potential clients to keep reading, to gain trust, and to take action. Think about the headlines you have placed on your home page. Are
they so powerful and convincing they force your client to click to
your sales letter? Do they describe benefits your potential client
can see, hear and feel? Or are they wishy-washy saying
something like: "Welcome to my site. My bio is at ..., or "click
here" to subscribe to my fabulous ezine?
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2. Make it easy for your Web site's visitors to buy. Some people hate to buy Online because they fear for the security of
their credit card information. Give them several options, including
a coupon they can print and either send by regular mail or fax to
your free 800 number.
3. Model your Web pages after a successful coach's pages. If something out there seems to be working, why re-invent the
wheel? Visit other Web sites and critically observe what they do
well and what they do poorly. Then, compare those analyses to
your own site.
Your site shouldn't just be a virtual brochure with your
qualifications and offerings. Your home page should have
only "Passion Headlines" that pull sales, one outstanding
testimonial, and a few questions from your reader's point of view
that leads them via a link to your service information and bio. Put
just a few words about you on the home page. People don't care
about you; they want solutions for their challenges.
4. Realize the power of the written word. If your Web site has been up more than a few months, and you haven't gotten any
business, consider reconstructing it so it pulls sales. Write down
your description of: your audience, its needs and desires. Address their problems, interests, values and how they like to receive a service. Pre-plan your Web site, and state its purpose - is it to make money, gain credibility, share a unique message?
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5. List at least 10 benefits provided by your service. What are the best five? List 10 features of your service, too. What are the best five? Remember, features don't sell, benefits do. Create a
variety of headlines that have marketing pizzazz. They can be in the form of a question, a command, or a shocking statement, but they should all be full of specific benefits. "Quadruple your Online Income" is not enough. You must show how much time that takes.
6. Finally, create a picture of the outcomes your client will see, hear and feel. You must touch your potential client's soft spot - that nerve center that says, "Yes, I want that!" Tap into your
creative side, with a friend, associate, or coach who knows this
uncharted territory - the language of sales.
Become a member of the 5% club -- Web site owners who
make at least half their income from their Web site.
**************
Judy Cullins: 20-year author, publisher, book coach
Helps entrepreneurs manifest their book and web dreams
eBk: Ten Non-techie Ways to Market Your Book Online
www.bookcoaching.com/products.shtml
Send an email to Subscribe@bookcoaching.com
FREE The Book Coach Says... includes 2 free eReports
Judy@bookcoaching.com
Ph:619/466/0622
**************
As part of our ongoing commitment to provide quality content, we
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ad box #3 eBayMarketing2001If you're selling on eBay you ABSOLUTELY MUST HAVE the eBayMarketing2001 manual! Ebay Marketing 2001 teaches you effective
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......................................................................
..........................................
This week's TIP
Descriptive links
As you point to links on a web page, most browsers will display the address which that link points to on the status bar. Do you think that's boring? Well, why not spice up your pages by describing those links?
Simply add the "OnMouseOver" tag (or event) to your anchor in the following format:
<A href="index.html" OnMouseOver="window.status='Enter our home page...'; return true;">
NOTE: Since OnMouseOver is a JavaScript event, your description will only appear on JavaScript enabled browsers such as Netscape 2.x+ and Explorer 3.x. Other browsers will ignore this tag. The same goes for those surfing with JavaScript turned off in their browsers.
* Get these syndicated tip feeds for your
web site, free. *
ad box #4 PrePromote: pro-active pre-promotion software
PrePromote is a free, easy-to-use and
effective software tool that will help prepare your website for being
listed on search engines. PrePromote
can:
- Create metatags which describe your
pages to search engines.
- Analyze your web pages and point out
possible improvements.
- Generate doorway pages to get higher
search engine positions.
PrePromote is freeware, which means you can download and use it forever
without charge - no strings attached!
Download PrePromote today at:
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Imagine your ad above!
For rates click HERE
Second Article
Computer Safe Mode Troubleshooting
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by: Paulina Roe
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If your computer is acting very sluggish, and you have tried to reboot (fully shutting it off for at least one minute and then
re-starting), but it won't start up correctly (if at all) - you can try to straighten it out by opting for it to start in "safe mode" - it will be limited in what you can do, but it will allow you to troubleshoot and perhaps save some data.
Right now - while your computer is acting correctly, go to START, HELP and then put "safe mode" in the index search box. See how it tells you to start safe mode - it may say to hit F* as the Windows screen is coming up. I recommend that you hit whichever key it tells you, every second while starting up so you will not miss the opportunity. Then pick the "safe mode" option of starting up - this will
get you to the limited mode.
You will not be able to use your drivers and other features, but you can run your troubleshooter. Go to START, HELP and
put "troubleshoot" in the index search box. Then choose the scenario that best describes your situation. Make note of what it tells you to do, since it is unlikely that you can print it out. Then follow those instructions as written.
Once you run the troubleshooter, start the computer back up in "normal mode" if the choice comes up, and see if your problem
is takes care of. There might still be a little work to do in some
cases, like perhaps removing your modem and then having Windows detect it as new hardware and re-installing the driver (if your modem connection will not work).
The "safe mode" trick is invaluable as a troubleshooting and repair resource. Remember it!
**************
P. Roe writes "Wise Little Tidbits" - how to optimize your website and your computer.
To subscribe, ezineshere@aol.com
Win a site optimization! doubleii.com/WiseLittleTidbits.htm
More articles at doubleii.com/articlesreports.htm
**************
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'm going to keep this short this week.
ther than that, it was a great trip. Magic Springs & Crystal Falls amusement park was somewhat disappointing, however, their coaster, The Arkansas Twister is a great ride! It not the biggest nor the fastest roller coaster around, but it's an old wooden coaster. You just can't beat the ride of a wooden coaster. I loved it!
ow it is time to apply nose to the proverbial grindstone. I wish I could just retire and travel.Oh well. We're all in the same boat, aren't we? And I do love my work; it's just difficult getting back into the swing of things.