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  Vol 4 #46
Web Sm@rts
from Paradigm Web Design
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In This Issue

  • My 2¢ Worth.
  • Feature Article.
  • Rate our Feature Article on a 5 point scale.
  • Our weekly Web design tip.
  • Comic.
  • Second Article.
  • Download of the Week.
  • Comment on this publication.
  • Recommend us!
  • Unsubscribe information.

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My 2¢ Worth


omorrow is Thanksgiving Day here in the United States. I'd like to wish you all a happy Thanksgiving.


ost Americans believe the thanksgiving celebration is unique to our country. It is not. Canada just celebrated their Thanksgiving holiday about a month ago.

hroughout history mankind has celebrated the bountiful harvest with thanksgiving ceremonies. Harvest festivals and thanksgiving celebrations were held by the ancient Greeks, the Romans, the Hebrews, the Chinese, and even the Egyptians.







Software we use
Adobe Photoshop 5.5
Thumbs Plus
Paint Shop Pro 7.0
Spot IT 2.0
CoffeeCup Image Mapper
Net Studio 2000
GIF Movie Gear
Animagic GIF
Xara 3D 3.0
Banner Maker Pro
WS_FTP LE
CSE HTML Validator
QuickFTP
Net Sketch
Pixel 3D
Just Buttons
Dispenser
Art-O-Matic
PhotoMix 1.00
GIFfyBatch
ShoeString Picture Dicer
BrowserMaster
Zip Office 98
EditPlus
Anchek FontPeeper
Screen Calipers

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Feature Article

Bombshell Business Cards


by: Heather Robson
DragonFly Creative Media

Business cards can be an invaluable marketing tool. They’re quick and easy to give out, people love to accept them, and they keep all your contact information organized in a neat little package to give prospects. The problem is so many people use them, how do you get your business card noticed? Well, below are five ideas that you can put to use getting your business cards noticed by the right people.

1) Direct them to a free report or something else of value.

Include a web site address where they can download a free report or something else of value. If you run an exclusive fashion boutique, you might have a guide to selecting the right styles to flatter different body shapes or you might have a free online consultation that will help them decide which colors and styles will be most complimentary on them. If you run a dentists office, you might offer a report on the latest, safe x-ray techniques and why it’s important to have an x-ray performed once a year. The possibilities are endless. And giving them a free report will do two things. It will get them to your web site where you can get their information and add them to your mailing list. And it will convey value, making them more likely to become an active client.

2) Use Color/Graphics

Branding your business is a great way to build trust and credibility with your clients. When you brand your business you use a consistent look and feel and message. Eventually, when a prospect comes across the look and feel and message you use, they immediately think of your business. Branding gives your potential clients the feeling that they already know you, and that goes a long way toward converting them from a potential client to an active client.

So don’t overlook your business cards in this strategy. If you’ve already begun to brand your business, make sure you use the same colors and message on your business cards. If you haven’t, give some thought to what colors best convey your business image. Think about the graphics that you could use. And then incorporate those into your business card design.

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3) Pick a different shape

One of the most memorable business cards I’ve ever received was circular. A different shape can really get your card noticed. There are three things to consider when deciding if you should use an unconventional shape—what is your business, who is your target market, and what will your different shape cost you.

Think about what it is you do and what kind of shapes would fit your business. If you’re a plumber, a business card shaped like a bathtub might really get you noticed. For a florist a flower shaped business card would be fitting. A card shaped like a dog bone would work great for someone who specializes in pampering pets.

Also consider who you’re market is. People shopping for an accountant might not be impressed with a business card shaped like a dollar sign. A card with rounded or cropped corners might work better than a fancy shape.

Also take into account that shaped cards are specialty items—they’ll cost more than a standard size card. Shop around for printers that can do specialty shapes. Compare prices and minimum orders. And then think about when and where you’ll be using the cards. Is there an upcoming trade show where a specialty card would really set you apart...that might be the time to splurge on a specialty card.

4) Make it redeemable

Hand out cards that are redeemable. Have a handwritten note on the back giving them a special deal—a free gift with a purchase, a discount on a purchase, a chance to buy a limited stock item before you go public with it. Make sure you have a regular business card to give them when the redeem their business card/coupon

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Each article is published with your name and web site, plus a short 'resource box' at the end of the article.

5) Use Both Sides

Most business cards are printed only on one side. Why waste that valuable space? Use the back side of your card to list a couple of client testimonials. Testimonials go a long way toward building your credibility. Whenever a prospect considers working with you, there is a perceived risk in their minds. What if things don’t go well? What if the project comes in late? What if it exceeds budget? What if you can’t deliver what you promise?

Quality client testimonials—and by quality, I mean statements that are specific and hopefully have a first and last name attached to them—can quickly and effectively put your prospects mind at ease. They help the prospect see that you have come through for other people in similar situations.

Printing something on the back of your business card may not be for everyone. If you do a lot of face-to-face networking at large events, leaving the back of your card blank may be better. Many networkers jot notes about the person they received the card from on the back. Try printing some cards with testimonials on the back and leaving others blank. Keep track of who gets what card and see which card brings in more follow up.

There are all sorts of ways to make your business cards work harder for you. For the most part they are inexpensive and take only a little more effort than you are probably already using. So, put your business cards to work today.

**************

Heather Robson (heather@dfcreative.com) is a founding partner of DragonFly Creative Media. DragonFly builds marketing tools and provides business consulting for businesses struggling to make the most of their marketing budget. Visit DragonFly Creative Media at www.dfcreative.com.

**************

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This week's TIP

Page Transitions

If you would like to have your pages do special effect upon entry, select one of the following codes and place it in the <head> of your document.

<meta http-equiv="Page-Enter" content="RevealTrans(Duration=4,Transition=1)">

The Duration determines the length of time the transition will last. The "4" indicated in red sets the transition time to 4 seconds. This can be changed to whatever you'd like. However, I suggest that you keep the number at 5 or under.

The Transition determines which transition will be displayed. The "1" indicated in red will display the "Box out" transition. Select your preferred transition from the list below and replace the "1" to the desired transition effect.

Transition List
0 Box in
1 Box out
2 Circle in
3 Circle out
4 Wipe up
5 Wipe down
6 Wipe right
7 Wipe left
8 Vertical blinds
9 Horizontal blinds
10 Checkerboard across
11 Checkerboard down
12 Random dissolve
13 Split vertical in
14 Split vertical out
15 Split horizontal in
16 Split horizontal out
17 Strips left down
18 Strips left up
19 Strips right down
20 Strips right up
21 Random bars horizontal
22 Random bars vertical
23 Random


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Second Article

Keep A Diary Of Your Computer


by: Grant McNamara
Selling-it.Com

Keeping a diary of your computer can be a valuable asset if something goes wrong. Imagine for a moment the consequences if your hard drive failed or worse, someone stole your computer. And whilst having a reliable and recent backup is an essential step on your way to recovery, having a diary is a major advantage.

If you use a computer for your business then like me your computer has probably become a tool that you rely on. I am in the internet business and frankly without my computer I am out of business. Picture the consequences to your business and your livelihood if suddenly you arrived home to find the place on your desk where your computer was a blank space.

Thieves love computers. They are reasonably portable, and readily salable. If the owner stores all their CDs in an attractive rack close by, that's easy to carry away too, and all the better the price.

So why would you keep a diary, what is a diary, what does it contain?

Why keep a diary?

Let's assume worse case; you're computer is stolen. Replacing it is reasonably simple; a visit to the local PC shop and in all likelihood a far better (and cheaper) machine than you had before. But now you have the new computer home, how are you going to set it up so that you can have all of the things you had before? Your email messages for example, that proposal you were writing for Monday's deadline, and that E-Book that you're halfway through and will make a fortune in six months time.

You'll have probably had a dozen or more projects in progress (can you remember what they all were?). What about your web site and the software you use to make changes to it? And there may be accounting records for debtors, inventory and purchases.

Most backups don't include software. Backups are almost invariably copies of the data files. My message is that as well as restoring all of your data, you also need to restore your 'software environment'. Without this you can't work with your data.

So the purpose of a diary is to keep a track of what your software and hardware environment is made up of.

What is a diary and what does it contain?

I have a simple notebook in which I enter changes that are made to the physical computer (it's hardware) and but especially changes or additions to the software. There is a single page for each component (software and hardware of the machine).

For example if you needed to install a new software program then you would create a new page heading and make a diary entry of the purchase. This would include the name of the software product, version, and where it was sourced, date and payment method. Some software has a serial number so this should also be recorded. And if you register the software also keep a note of the date and method of registration.

The source of software might have been the purchase of a CD from a shop in which case recovery is a simple matter (assuming you've kept the CD somewhere safe). But if you download software, or the CD was stolen with your computer, then getting another copy and reinstalling can be difficult and frustrating.

If you downloaded the software then you at least need the URL where you purchased the software from.

If you have a record of the software's acquisition then you can prove to the original supplier the fact of your purchase and most suppliers will provide a copy (perhaps with a small handling charge). Obviously if you can't prove your purchase then bad luck you're going to have to buy it again!

As an aside, whenever possible make a backup copy of all software you purchase before you install it. Most software is readily copyable, both technically and legally. Every software license agreement I have ever seen allows the software to be copied for a legitimate backup purpose. And as with any backup, it should kept at a different location than the computer.

In addition, if you make any upgrades to the software then full details of these should also be recorded.

Similar records should be maintained of your hardware. As a minimum, record serial numbers of all hardware items, along with cost, date and where purchased. For an insurance claim or Police report these are vital facts.

I also find it useful to keep a page devoted to my internet connection. This includes all the details needed to connect such as TCP/IP address (or phone number if on dial-up), sign-in and email address and passwords, server details such as pop and smtp names and any security options you've selected. Whilst all of this information is relatively simple to setup again, without the details it can be very time consuming.

Another page should be devoted to the operating system. My current computer was purchased about 18 months ago and came with a copy of Windows 98. I subsequently upgraded to Windows 98 SE, then earlier last year I bought an upgrade copy of Windows XP. And so to rebuild the software environment I'd need to reinstall Windows 98, perform the upgrade to SE and then perform the upgrade to Windows XP. Without a few notes in my diary I'd probably not remember the sequence of events. Likely my new computer would have a copy of Windows with it and so this page would be unnecessary. But if you're only replacing a failed hard drive then this information is necessary.

Perhaps you think hard drives don't fail. I live in a small town with a population of 30,000 people. A good friend owns the only computer shop. He advises that not a day goes by when at least one person doesn't come in with a broken hard drive.

One last thought, throughout your diary make notes of any special options or features that you install or set.

**************

Grant McNamara has over 20 years experience in IT, and specializes in multi-lingual web site and software development. His web sites are www.selling-it.com/ and www.translateme.co.nz/.

**************

Download of the Week

NetVue Image Finder

An easy to use tool to search the internet for images by keyword(s). It automatically downloads the found results and presents them to you in a slideshow presentation while they are downloading. The slideshow will start almost instantly after entering the keyword. You can choose to stop it at any time and save all images or just selected images. Additional features include an option to set selected images as wallpaper or email them.

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