My 2¢ Worth

ere I sit trying to think of something to say at the last minute! This humble E-rag has to be mailed out in less than a half hour from the time of this writing.

imes flies right by at an amazing rate of speed. Sound travels at 340.29 miles per second at sea level while light travels at 186,000 miles per second. But I tend to believe that the fastest speed known to man is the speed of time which as yet is incalculable.

n a more interesting note, I received an E-mail from jl Scott this week and she's given me a great idea. How about creating a version of this E-zine in PDF format? PDF stands for Portable Document Format and can only be read with Acrobat Reader which can be downloaded free from Adobe. The PDF format displays a document independently of the hardware, operating system, and application software used to create the original PDF file. It is designed to create transferable documents that can be shared across multiple computer platforms.

'll be working on this in the upcoming weeks as time permits and hope to make a PDF version of Web Sm@rts available for download each week.

Feature Article

Outsourcing

by: Scott 'Gears' Hyperformance Media

Can your business benefit?

Depending on the project, outsourcing can sometimes be a very cost-effective business decision. Sure, we can all accomplish some of it in-house, but can we do it all, and do it well?

Would it surprise you to know that Compaq Computer™ outsources? How about Underwriters Laboratories™? Gateway Computers™? Yes, even the Chicagoland Area Chamber of Commerce™!

We have been involved with projects involving each one of these companies. They all outsourced specific portions of their projects. Even Hyperformance Media out-sources specific project requirements! Every business does not know every other business.

What I mean is, your business can not know everything there is to know about printing (for example). Therefore, in certain situations, it would benefit your company to outsource this service to some printing specialists. It could save you time, money, and benefits, leaving your employees their time to continue to do what they do best, their job - with minimum productivity loss!

In this simple example you can begin to see the many benefits.

• You have professionals creating the desired product.
• They will do a better job in less time.
• No need to buy additional equipment or software.
• No set-up, no training, no lost time.
• No payroll, benefits, or accounting headaches.
• Your employees remain focused on their goals and your business productivity!

These are just a few of the many reasons used to justify the outsourcing of some projects versus attempting to do everything in-house.

Your business website is a mission-critical marketing tool. Used properly, your website should be your most outspoken salesperson. Your business should be getting more business from the Web, if not doing business on the Web.

The successful marketing of your business website should NOT be taken lightly. Yes, your company now has a webmaster on the payroll full-time, not to mention the design and development staff, but is your web presence working? Are you achieving results besides just looking good?

Outsourcing the marketing services of your website gives you the experience you desire and the results you need. Your business needs to be found yesterday! Your business needs customers to grow, not just survive! Who has your market share?

Let's talk about getting some of that back! Let's talk about what changes can be put in place to GET BUSINESS from your website.

Today, tomorrow, and every year going forward!

Thanks - and good luck with your promotions!

**************

Scott is the Founder and Sr. Project Manager for Hyperformance Media.com, serving the online business community since 1996. Allow Scott's 23+ years of experience in the computer industry help you succeed! Author of the #1 rated "SS Hot Tips Sheet" for action marketing you can DO today! Copyright SS

Kill JavaScript Errors

Have you ever put some JavaScript on your web page just to have an error message displayed in your browser's status bar, even though the JavaScript works? This happens occasionally and nobody knows why. Well, I'm going to show you how to keep your JavaScript and get rid of the error message so your visitors won't think you're a dork.

Simply paste the following code into the <head> of your document.

<script language="JavaScript"> <!-- Hide me from lame browsers //create a function that will return true function killErrors() { return true; } //use the onError event handler as a property and //make it equal to the KillErrors function which returns true window.onerror = killErrors; // --> </script>

* Get these syndicated tip feeds for your web site, free. *

Second Article

Who's more likely to pay for your product?

by: Valerian Dinca Valerian Planet.

Theoretically, millions and millions people can use your product. Very important is to see who is more likely to pay for it. One of the best ways to find the right answer is to consider the following 6 steps.

1. Find a niche market.
Don't aim to dominate a huge, general market like home owners. Narrow your focus to a targeted "niche" like home lighting or alarm systems or women interested in home decoration. You don't need to attract millions people in your venture, you only need to attract a few thousands.

2. Figure out what they want.
People have various and different needs connected to your business field. Do not try to solve everyone. Do not try to divide their needs in important and less important according to your mind. You might be wrong. Better, focus your attention to those things they need very often.

3. Develop the product accordingly.
Your business may have more than one product. You need to decide what product or products, or product category people need the best. Start by developing a single product or a family of very close related products.

4. Offer it to them.
This is the big day. You have the possibility now to verify if your 'lab' work meets the needs of the real people you target. If not or for a better fit, evaluate the deviation from your offer to people request and make the necessary adjustments. Do not concentrate your attention to quality of product exclusively. Sometime it's just perfect to make some modifications regarding promotion, delivery, packing.

5. Automate the business
A business that need your physical presence every moment could have only a small number of customers, because your time and energy are limited. In this situation you must charge enough from every client to cover your expertise and /or handling. This kind of venture cannot by developed on internet. The big secret of online business is to make it run in an automate way, without your permanent assistance.

6. Start another product and diversify.
If you've succeeded to automate your business, then you have time for another leadings, such developing and diversifying your product series. Every new product will go over 3, 4 and 5 above points.

Do not forget from time to time to check the second point or even the first one. Remember that not long time ago, it was a huge market for videocassettes, but the development of CD's has killed it overnight.

**************

Valerian Dinca has been around long enough to know when the right time comes. As the Christmas season is about the corner, go visit The Best Gift for People You Love www.success-biz-replica.com

Comments?

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comments@ paradigmwebdesign.net

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