Vol 5 #8
Web Sm@rts
from Paradigm Web Design
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In This Issue

  • My 2¢ Worth.
  • Feature Article.
  • Rate our Feature Article on a 5 point scale.
  • Our weekly Web design tip.
  • Comic.
  • Second Article.
  • Download of the Week.
  • Comment on this publication.
  • Recommend us!
  • Unsubscribe information.

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My 2¢ Worth


ast week Yahoo! announced that it has decided to replace Google as its search technology and implement its own.

hat does this mean for those performing searches on the Web? Will Yahoo! now top Google as the world's number one search engine? Only time will tell.

ne good thing I can think of will come about as a result of Yahoo!'s decision. As much as I hate to admit it, for I distrust anything Yahoo! does; it will provide us with better search results in the end.

ompetition among search engines can only end up improving search algorithms the same way that competition among automobile manufacturers has provided better, safer cars.

o far as I know, Google is still providing results for several other major search engines. Refer to Vol 4 #29 for details.

y the way, don't forget to head on over to paradigmwebdesign.net/WSadsub/ to advertise in this publication at 10% off our regular rates during our Grueling Six Week Advertising Sale. There are only 3 weeks left.







Software we use
Adobe Photoshop 5.5
Thumbs Plus
Paint Shop Pro 7.0
Spot IT 2.0
CoffeeCup Image Mapper
Net Studio 2000
GIF Movie Gear
Animagic GIF
Xara 3D 3.0
Banner Maker Pro
WS_FTP LE
CSE HTML Validator
QuickFTP
Net Sketch
Pixel 3D
Just Buttons
Dispenser
Art-O-Matic
PhotoMix 1.00
GIFfyBatch
ShoeString Picture Dicer
BrowserMaster
Zip Office 98
EditPlus
Anchek FontPeeper
Screen Calipers

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Feature Article

Stand Out and Be Counted!


by: Linda Offenheiser
Stress-Free Copy

Your business isn’t like any other business on the net. Sure, you may offer the same kinds of products or services that many others do but that’s where the similarity should end.

Your business should reflect your personality and your values. If it doesn’t you have nothing to offer that can’t be found on a thousand other sites. If you want to be successful you have to make sure your customers see the difference between you and your competition.

If, for example, you sell ebooks why should someone buy an ebook on your site rather than on my site? The product is the same isn’t it? So what makes your ebooks better than mine? Probably nothing!

It’s how you present it . . .

If what you sell isn’t unique you have to present it in a way that is. There are several ways you can do this.

  • Unique Selling Point (USP)

Find the one major thing that sets you apart from your competition. Maybe you offer a 30-day money back guarantee on all of your ebooks. Maybe you include a special report with each purchase. Maybe your prices are always discounted. Whatever your USP is, make sure you promote it consistently and effectively.

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  • Sales copy that sizzles . . .

If your sales copy sounds just like everyone else’s why would anyone want to read it, much less respond to it? If your ad copy or sales page doesn’t excite your prospects, your business is dead in the water. It’s critical that you either learn to write stand-out copy or invest in the services of a good copywriter.

  • An inviting website . . .

Your website is your store or office; make sure it’s welcoming and comfortable. You don’t need to create a flashy website just one that looks professional and makes your visitors feel confident about buying from you.

There is one feature that’s worth its weight in gold. That’s YOU! Personalize your site . . . include a photo and information about yourself. This is the only way your visitors can get to know you. In order to trust you they have to feel they know you. So tell them your story, honestly and warmly. It will increase your sales!

Your business depends on your integrity so make sure you treat your visitors with respect and honesty. Don’t promise them anything you can’t deliver. Publish your policies and stick to them. Make sure that everything on your site reflects your honesty and integrity. Deserve to be trusted!

  • Outstanding service . . .

Give your customers more than they expect!

Do you have an article for Web Sm@rts?
Send to Web Sm@rts


Placing your article in Web Sm@rts is a great way to gain exposure for you and/or your business!
Each article is published with your name and web site, plus a short 'resource box' at the end of the article.

Let them know how important they are to you. Listen to what they have to say. Take care of their questions or problems immediately and courteously. Stand behind your product or service 100%. Issue any necessary refunds quickly and with a smile.

If it’s possible add a personal touch to your customer service. Send a little thank-you note via email ~ don’t rely solely on your thank-you page to do it for you. Check back with them later to find out if they’re satisfied and if there is anything else you can do for them.

Make your customers feel special and they’ll come back again and again.

Don’t be satisfied with a poor imitation . . .

Your business should be just as unique as you are! If you’re going to the time, trouble and expense of building a business make sure it reflects the things that are important to you. Unless you bring your dreams and personal creativity into your business and brand it as only you can, you’ll never feel the pride of ownership you need to be successful.

Your business starts out like an empty canvas on which you can paint anything you want. Give it thought, give it soul and give it life ~ make it your own unique creation.

**************

Linda Offenheiser is the owner of Stress-Free Copy where sales copy comes alive! Always the right words with no stress, no hassle, no time wasted. She also publishes a weekly marketing ezine, All the Write Stuff!, that’s informative, friendly and fun! You can visit her at www.stress-freecopy.com or subscribe at www.stress-freecopy.com/subscribe.htm

**************

As part of our ongoing commitment to provide quality content, we
would like you to take a moment to rate this article on a five point scale.
Not useful 1.   2.   3.    4.   5. Very useful
Too short 1.   2.   3.    4.   5. Too long
Additional comments:


 

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This week's TIP

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Ensure your web site won't be framed by adding the following code inside your <body> tag. If your link is included within a frameset, when clicked on, it will open in a new window.

<body onLoad="if (self != top) top.location = self.location">


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Second Article


by: Stephen Bucaro
Bucaro TecHelp

Today’s computer equipped with a sound card is capable of generating sound from many different sound and music format files. Formats include WAV, MIDI, MP3, and many more.

Conversion of these sound format files to actual audio relies on several layers of software and hardware. The most basic sound format file compatible with the Windows operating system is the WAV file format. Before troubleshooting any of the more complex formats, make sure that your system is capable of playing WAV files.

The Windows operating system has a built-in program called Sound Recorder to record and play WAV files. To open Sound Recorder, select Start | Programs | Accessories | Entertainment and click on Sound Recorder. In the Sound Recorder program, select File | Open. In the Open dialog box, navigate to C:\Windows\Media and select one of the WAV files to play. Click the Open button and then the Play button (right arrow).

If you hear the WAV file play, then your basic sound configuration is working properly. If you did not hear the WAV file play, continue reading (troubleshooting problems with the more complex sound file formats will be covered in future article).

The first thing you should do is eliminate the obvious possibilities. Many speakers have a volume control on one of the speakers. Many times I have thought that the sound was not working in one of my programs, only to find that someone turned the volume control all the way down.

You can test your speakers by plugging them into the headphone jack on your CD-ROM drive and playing a music CD. This bypasses the sound card.

Check the Windows Volume Control by right-clicking on the speaker icon in the Task Bar and Selecting "Open Volume Contols" in the popup menu that appears.

Open the Multimedia utility in Control Panel (Start | Settings | Control Panel) and select the Audio tab. Make sure that your soundcard’s Playback device is selected in the Playback section.

If that looks correct, open the System utility in Control Panel and select the Device Manager tab. In Device Manager, open the "Sound video and game controllers" branch. Click on the name of your sound card to select it, then click on the Properties button. In the Sound Card Properties dialog box, select the General tab and verify that "Disable in this hardware profile" is not checked. Select the Driver tab and make sure that a driver is selected. Click on the Resources tab and make sure there is no conflicts.

Resource conflicts related to sound cards are usually caused by sharing an IRQ (Interrupt Request). The default setting for a sound card is usually IRQ 5. The sound card should not share an IRQ with any other device.

If you can’t determine the reason why the sound card does not work, or you can’t solve a resource conflict, you may need to uninstall and re-install the sound card.

To uninstall the sound card, open the Add/Remove Programs utility in Control Panel. Scroll through the list of installed software and select any programs related to your sound card. Click on the Add/Remove button to uninstall the program.

Open the System utility in Control Panel and select the Device Manager tab. In Device Manager open the "Sound video and game controllers" branch. Click on the name of your sound card and then click on the Remove button.

After removing the sound card's software and drivers, turn off the computer and physically remove the sound card. I like to restart the computer without the sound card to make sure Windows plug-an-play can’t find any of the software components of the sound card. Then turn off the computer and re-install the sound card in a different slot. You may have to switch slots with another card.

If your computer can play WAV files, then that verifies that your sound card has been installed properly and your speakers are working. Playing more complex sound file formats like MIDI or MP3 requires more layers of software. We will cover how to troubleshoot those in future articles.

**************

Copyright©2002 Bucaro TecHelp.
To learn how to maintain your computer and use it more effectively to design a Web site and make money on the Web visit bucarotechelp.com To subscribe to Bucaro TecHelp Newsletter Send a blank email to bucarotechelp-subscribe@topica.com

**************

Download of the Week

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Bad CD Repair works with all versions of Windows.

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