My 2¢ Worth

ave you ever had one of those days where you just couldn't generate any interest in your work? Monday was like that for me.

 tried reading my E-mail. I tried working on some current projects. I tried working on future issues of this E-zine. Heck, I even tried playing some computer games. But nothing I tried could capture or hold my interest.

 finally just did the tasks I had to do and knocked off after about 5 hours. This from a man who normally spends 12 to 16 hours per day on the computer!

hankfully I'm back to normal now. I can't keep up with my work in only 5 hours. There's just too much to do.

Feature Article

Too Much Choice Can Kill Your Business

How To Stay Focused On Profits

by: Jason Jantzi Idea Profit Wizard

Is your business laser-focused? Here are three strategies to target your profits...

One of the great traps that Internet entrepreneurs fall into is losing focus.

With all the money-making products, opportunities, and affiliate programs available on the Internet today, it becomes more and more difficult to decide on a singular aim and stick with it.

However, it has been proven in marketing for years that repetition and consistency are the keys to establishing confidence in your customers. This confidence, in turn, is the key ingredient they need in order to buy from you.

As a result, changing directions, products, messages, even look-and-feel too often will alienate your customers before you even get started.

Focus is the key to avoiding this trap.

However, there is a problem. Most budding Internet entrepreneurs flat-out don't know whether the product they have, or the marketing efforts they undertake, are (a) working or (b) even likely to work. This makes it difficult and worrisome to stay focused on the plan if they don't see results immediately.

This is where effective Idea planning can save the day.

You need to know 3 things about your business idea in order to stay focused on it confidently.

1. You need to know that your product meets a well-defined customer need and that they want your solution.
2. You need to know how to reach your customers in a way that your business can afford.
3. You need to know exactly what steps to take to make it happen, and what to watch for to make sure it's working.

Fortunately, there is an easy step-by-step way to do this.

First, you define who your target market is and how your solution helps them.

Second, you define simple, measurable ways to reach that market. Remember the three key pillars of fast and profitable marketing:

• Effective use of pay-per-click instant traffic.
• Using e-zine ads and articles to broaden your reach.
• Using Joint Ventures for instantaneous sales.

Third, you check the following key variables as your plan progresses, to tell you how to expand or adapt your roll-out for maximum profits:

• Number of visitors to your sales page.
• Number of subscribers to your mailing list.
• Number of sales resulting from the visitors to your sales page.

Following these three steps consistently is all it takes to airlift your business to higher ground. The steps are not guesswork. They're common sense, and they work.

**************

Jason Jantzi has launched 17 successful products and can help you launch yours. For a free copy of the step-by-step Profit Assessment Toolkit, visit www.IdeaProfitWizard.com/toolkit.htm ~ The few minutes you spend with these tools will save you time and money for years to come.

Pop Under window

We all know what a pop-up window is, but do you know what a pop under window is? You might say it's a pop-up that pops under. Widely used on the Internet these days, pop under windows generally receive a higher response rate than their pop-up counter parts because they load under the regular browser window, thus not interfering with your visitors browsing experience.

Add the JavaScript code below to the head of your document. The fields in red can be customized to suit your own needs.

<script language="JavaScript" type="text/javascript"> function MakeBottomWindow() { var url = 'http://URL_of_pop-under'; var width = '500'; var height = '400'; var p = 'scrollbars=yes,resizable=yes,toolbar=no,' + 'menubar=no,status=yes,location=no,height=' + height + ',width=' + width; var botwin = window.open(url,"bw",p); self.focus(); } MakeBottomWindow(); // --> </script>

* Get these syndicated tip feeds for yourweb site, free. *

Second Article

Online Market Segments

by: Scott F. Geld Marketing Blaster, Inc.

The fact is that people like to do business in different ways. There will always be a segment of the population that prefers to walk into a store and make a purchase rather than shop online. However, buying products and services online is taking off. No longer is it just a curiosity, but shopping online is becoming mainstream. As consumers spend more time online, wise marketers are spending more of their advertising budget online. They understand and know who their audience is. Three distinct market groups are emerging: buyers, consumers and surfers. Here's an overview of these groups:

Buyers

Buyers are business professionals who may be executives, engineers, managers, researchers, in fact anyone who spends most of their working day online. This lucrative market segment does not get the attention it deserves. Often these people are responsible for making purchasing decisions that require sourcing supplies, materials and services all under very tight time pressures. What a perfect target for online advertising! Make sure you don't discount these very influential buyers.

Consumers

This category includes the home computer user who routinely checks out commercial online services. This group is a gold mine. They're already receptive to making purchases over the Internet. Marketers only have to make the online shopping experience easier and this market is hooked. No longer will consumers be heading out to the mall for goods and services, they'll be shopping online in droves and loving it.

Surfers

Surfers are the online fun seekers. They use online technology as a form of recreation, to play games, get music and expand their knowledge. They are typically younger and fickle. And these people have short attention spans. They move all over in cyberspace. If something catches their attention, they stick around. If a little bit of boredom sets in, they're off again and surfing elsewhere. This is the most challenging group to market to, but one with a huge potential. Surfers are an impulsive bunch. If a product catches their eye, they'll buy online with no second thoughts. It's a bit like positioning the candy at the check out counter in the supermarket...you have a captive audience who finds it hard to resist temptation.

When planning your advertising strategy consider the three market segments. They are all different, but each one deserves attention. Your bottom line depends on it!

**************

Scott F. Geld is the Director of Marketing for MarketingBlaster.com, a company providing targeted traffic and direct links starting at just $5: www.MarketingBlaster.com

Comments?

If you'd like to comment on any aspect of this publication, send an E-mail to
comments@ paradigmwebdesign.net

---

If you enjoyed The Web Sm@rts Newsletter, forward it to your friends, family and associates. They'll thank you for it!

---

Do you know someone who might be interested in receiving
Web Sm@rts?
Recommend us!

---

NOTE: You have received this message because you or one of your friends added your name to our list of those who may wish to receive this newsletter.

If you do not wish to receive this newsletter, please point your browser to http://paradigmwebdesign.net/unsubscribe.html

FYI: Web Sm@rts will never share your E-mail address or personal information with any other party for any reason what-so-ever.

---

This newsletter is never sent unsolicited.
To unsubscribe, point your browser to http://paradigmwebdesign.net/unsubscribe.html

Tell them Web Sm@rts referred you!

Recommended Reading

I highly recommend the following E-zines.

ThePortalToSuccessE-Zine

Interactive Marketing Ezine

Looking for free newsletters? Just visit the EzineXchange, Select the ones of interest and subscribe. It's free!
ezinexchange.com

Find other great e-mail newsletters and Ezines at the Cumuli Ezine Finder: www.cumuli.com/ezines/

Web Site and E-zine Promotion for Idiots
Get your copy from PWD and get lots of traffic to your Web Site or E- zine instantly.

Use Link Crafter to drive more traffic to your site. Free download from PWD.
lc.exe

Text Tally from
Harmony Hollow software
is a handy text counting utility. Download it free from PWD
Download now

E-Zine Advertising WORKS!
Place your ad in 100s of e-zines like this one. The E-Zine AdSource Directory is the place to find discount e-zine ad space. Come see!
ezineadsource.com

Tutorials

Elated Webdesign Tips
Javagoodies JavaScript Repository
Website Abstraction Westciv: CSS Resources