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Feature ArticleIs Your Company the Real McCoy?
One of my favorite Gary Larson cartoons is the one with the cardboard cutouts of a hillbilly family on the lawn of their
mountain shack. The caption reads: The Fake McCoys.
The term "Real McCoy" most likely comes from a railway invention by Elijah McCoy that automatically dripped oil to critical parts of the train instead of having to stop and let the oilman do it
manually.
Even though Elijah applied for and was granted a US Patent, there were many imitators. But none of them were as good as the
"Real McCoy". How about you and your company? Are you the Real McCoy?
Or are you trying to be something you're not? Are you trying to imitate your competition instead of being yourself?
I see far too many small companies trying to look like big companies. I see big companies doing their best to come across
as a small-town company. There are old enterprises attempting to look fresh and new, while brand new ones are trying to appear well established. All of these efforts burn up time, energy and resources. They rarely work well--if they work at all.
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People like to do business with people they like. And they like people who are like themselves. They don't really do business
with a company—they do business with the people IN that company.
Buyers today are savvy. They have more choices than ever before. And they can tell—at least at some level—whether or not the company and the people in it are congruent. They seek out,
resonate with and tend to be loyal to companies that are authentic.
It's not only a good thing to do, it's good business.
Your uniqueness and the things you're best at doing are all part of your differentiating position. It's who you are—your
identity. It's what people can relate to. If there's anything
false, made up or covered over, your prospects will sense it.
And they won't even be able to tell you why they didn't buy.
As Emerson said so eloquently, "Who you are speaks so loudly, I can't hear what you say."
The company that knows who they are, knows what they're really good at and communicates that effectively—without trying to be all things to all people—is usually way ahead of the pack.
Is it easy? No, I don't think so. But it IS easier than trying to be something you're not.
This principle—authenticity—is the most challenging and yet perhaps the simplest of all the 10 Pillars. Much like your core values, your authentic self isn't something to create but rather something to discover.
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Be who you are—no one else is better qualified.
Most people—and most organizations—have never really thought about this. It starts with realizing that this process is worthy of some introspection.
And it requires that we answer some tough questions.
Who are we? Who are we being? How do we come across? What do we stand for? What are our core values? This goes far beyond our
mission and our vision. It may be based on mission/vision, but
it's more about the culture of our organization and how that
culture is showing up in our business dealings.
And this process is never complete. It demands that we get real. If we don't, we should prepare to become real irrelevant.
If we're diligent to the task, and honest and true to ourselves and those we serve, we can have a company that everyone will
know as the Real McCoy.
**************
Copyright Michael Angier. SuccessNet.org and WorldClassBusiness.com help you and your business grow. Get their free report, 10 Pillars of a World Class Business, by sending an email to wcb@SuccessNet.org No-cost subscriptions, memberships, eCourses, eBooks and more are available at SuccessNet.org and InfoPlease@SuccessNet.org
**************
As part of our ongoing commitment to provide quality content, we
would like you to take a moment to rate this article on a five point
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This week's TIP
Pop Under window
We all know what a pop-up window is, but do you know what a pop under window is? You might say it's a pop-up that pops under. Widely used on the Internet these days, pop under windows generally receive a higher response rate than their pop-up counter parts because they load under the regular browser window, thus not interfering with your visitors browsing experience.
Add the JavaScript code below to the HEAD of your document. The fields in red can be customized to suit your own needs.
<script language="JavaScript" type="text/javascript">
function MakeBottomWindow() {
var url = 'http://URL_of_pop-under';
var width = '500';
var height = '400';
var p = 'scrollbars=yes,resizable=yes,toolbar=no,' +
'menubar=no,status=yes,location=no,height=' +
height + ',width=' + width;
var botwin = window.open(url,"bw",p);
self.focus();
}
MakeBottomWindow();
// -->
</script> |
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Second ArticleOnline Wire Services
What is a Wire Service?
The traditional way a business gets press releases out is by developing a mailing list, writing the press release, addressing or labeling envelopes, and lugging stacks of paper to the post office to mail out hundreds of documents. An alternative to this labor intensive method is a wire service. So what's a wire service? A wire service distributes up-to-the-minute news information to media outlets all over the world.
Wire Services for Business
Business Wire and PR Newswire are two examples of wire
services that deliver press releases online to TV
stations, newspapers, magazines, specialized periodicals,
and online databases, locally, regionally, and
internationally. Both charge an annual membership fee. The
costs for press releases are based on your choice of
geographic broadcast areas. If you are in a high-tech
business, you'll want to know that Business Wire
automatically sends press information to the editors of
International Data Group (IDG), one of the world's largest
publishers of computer and high-tech magazines and newspapers.
Why Use a Wire Service?
*It's Fast
You can get your message out faster. Your message can be
broadcast to a wide range of media outlets and received by
readers within hours of the wire service receiving your text.
It Saves Time and Money
You can eliminate or reduce some of the cost of managing a mailing database. Setting up and maintaining a database is time and labor intensive. By using a wire service no one needs to label, stuff and mail envelopes. Personnel and postage costs are reduced considerably.
It's More Effective
Editors and reporters track industry developments using an online wire service because it is more efficient than traditional methods. An editor or reporter can access news releases without opening and handling mail. You can make sure that your press release is front and center and easily accessible when you use an online wire service. Can you afford not to?
**************
Scott F. Geld is the Director of Marketing for MarketingBlaster.com, a company specializing in affordable traffic (5 cents/visitor) and direct links for $5/link. For more information please visit: www.MarketingBlaster.com
**************
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You can substitute your own icons for the standard Windows icons and cursors. In fact, ActivIcons goes through your Registry and lists out all of the icons found there, so that you can change those as well. You can even use ActivIcons to display animated icons on your desktop, or make the icon text labels transparent.
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sn't it funny how you offer me a penny for my thoughts, but I give you my 2¢ worth? What's up with that?
ell, that's what I'd call value for your money!
ou see, I do the same thing with my Web design business. No matter what the project, I always give just a little something extra, wether it be a reduced price for the project or an extra page for free or whatever.
