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Feature ArticleThe Perfect Internet Product - A Cookbook?
So you've decided to go into business for yourself on the internet. You've heard it's the perfect way to supplement your income with little or no investment. But what will you market to achieve fame and fortune? Actually it all depends upon your goals and interests. You do need to offer something for which there is a proven demand. You need something that can be delivered cost effectively over the internet. You need something that you can easily locate the market for.
Why not write you own cookbook?
Why a cookbook?
- Everybody eats.
- People are constantly looking for new ways to prepare
their favorite foods.
- Many people are avid cookbook and recipe collectors.
- You can create an ebook that has practically no delivery
cost.
- You can print hardcopies later from the profits of your
ebook or you can use print-on-demand to have copies printed
as needed.
- Most people have or can compile a collection of their
favorite recipes.
Writing a cookbook involves pulling together some recipes, some photos or illustrations, and organizing your
collection. You need some specialized theme to write your
cookbook around. You can create a cookbook around a single
food, a style of cooking, or around a purpose such as a charity.
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Once you've written your cookbook, then your challenge may be in marketing it. As a seasoned cookbook author here
are the elements I consider essential:
- A website to use in attracting visitors interested in
your topic. Ideally, this website will contain content that gets you great search engine listings and traffic. A website can cost under $10 per month.
- A mailing list to discuss your cookbook or the type of
food covered by your cookbook (to create interest in your
cookbook). You can run your mailing list at no cost
spending only an hour or so a week.
- A system on your website for taking orders. This can be
as simple as a free Paypal account or more elaborate such
as a shopping cart that can handle a variety of products.
You can even have an affiliate program where you pay other
webmasters for sending you referrals.
Putting together a cookbook is really little more than
planning, getting organized, and then just doing it!
But can you really make big money selling your own
cookbook? The answer to that very important question is
that you can if you can generate enough interest or attract
enough attention. That is where the majority of your work
will come in. You will need to learn effective internet
marketing techniques and implement them.
Do you have an article for Web Sm@rts? Send to Web Sm@rts
Placing your article in Web Sm@rts is a great way to
gain exposure for you and/or your business! Each article is
published with your name and web site, plus a short 'resource box' at
the end of the article.
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Since writing and publishing a cookbook does involve so
little work, it can prove profitable even if you don't sell
a million copies a year. Your overhead will be so low that
if you only earn a few thousand dollars a month, you will
be doing great. The cookbook will sell for a long time,
while requiring no additional work.
One of the secrets of many successful online entrepreneurs that I know is that they don't try to make a fortune from just one product. Instead, they have several... perhaps a dozen products each generating a nice income. Combined, these products, generating multiple streams of income, allow these entrepreneurs to reach their online income goals.
Of all of the products that you could create and market
online, a cookbook is one of the few requiring no
specialized knowledge or training. So for many internet
beginners, it makes sense to make their first product a
cookbook. Start generating some quick income. Then focus
on other related or unrelated products.
If you'd like to learn more of the step-by-step details on
writing your cookbook, you need to learn from someone who's
done it. A good place to begin is by visiting the site
writeacookbook.com At this site three experienced cookbook authors explain everything involved. Their
cookbooks range from German cooking, to soul food and Southern cooking, to recipes for your dog. That gives you an idea of the possibilities.
**************
Willie Crawford has been teaching others how to build an
on-line business since late 1996. Frequently featured in
radio, magazine and newspaper articles and interviews,
Willie teaches the average guy what the top marketers are
doing but seldom talking about. For example, Willie
demonstrates the power of automated residual income
through his system at:
ProfitAutomation.Com Visit now for a business boost.
**************
As part of our ongoing commitment to provide quality content, we
would like you to take a moment to rate this article on a five point
scale.
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This week's TIP
Points vs. Pixels
When specifying point size using Cascading Style
Sheets, the text will appear larger on PC than on Mac. While "font-
size: 10pt" can be a comfortable size on a PC, on a Mac it can be a
bit of an eyestrain.
Also, when specifying point size, the user can
increase and decrease the text size on the page.
Specifying pixel size, on the contrary, will result
in essentially the same size text on both PC and Mac monitors; i.e.,
"font-size: 12px" In this case, the user can not (with most browsers)
change the text size.
Which you specify, points (##pt) or pixels (##px),
depends on your preference and on what you want the user to
experience. If you want to let the user adjust the text size at will
or let the user's browser preference determine the size, specify
points. If your design depends on a rigid text size or if the text
size must be consistent across platforms, specify pixels.
* Get these syndicated tip feeds for yourweb site, free. *
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Second ArticleDon't You Know?
A woman came home from a nearby farm with two
buckets of cow manure for her garden. "What's that for?"
Asked her 6-year-old daughter.
"The strawberries, " Mom answered.
After staring at the buckets for a moment, the youngster
asked, "Can I just have mine with whipped cream?"
I guess she would rather have whipped cream. Yet here,
again, as with all jokes, it points out a truth for us.
The little girl responded that way because she did not
know what her Mother was really planning. She had not yet experienced the idea of putting the manure on the ground around the strawberries in order to fertilize them and help them grow.
When we say, or do, things are you always conscious
of those around you so you know they are aware of
what you say or do?
How many times do you run into conflict because those
around you don't know what you are doing?
It happens to me all the time. Having thought out a course of action I go ahead and do it. Sometimes those around
me have no idea what I'm doing and, if it concerns them,
they will speak up, usually angry.
It all goes back to the "Folks are always down on what
they're not up on!" theory.
Yet it shows, too, a responsibility for us. We must ensure those who are affected understand the issue. If we do
this before we act it will save everyone frustration.
How many times have you written material, a letter, an
ebook, a website, from the platform you understand, yet have given no thought to your audience and how many of them understand?
Communicating is one of the world's greatest skills. It
takes one hundred percent thought, even some inner
guidance, to get it done correctly for all listeners or readers.
When writing or speaking try to keep those thoughts
in the back of your mind
Don't You Know?
**************
Ken Darby writes articles, books and other material
helping people achieve their goals.
We pay for your dream home.
For an amazing income opportunity take a look at
www.thenewsshop.com/oursalespeople.html
You might want to see if an internet business is for you.
For a series of short emails that shows you, sign up for
the Pebble at /www.the-pebble.com
**************
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