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Feature ArticleMaking Communication Effective: 4 Language Filters
Language is a challenging way to communicate. It allows us to share our thoughts and feelings by describing our personal views of reality.
Yet language is not reality. It is merely a limited system of symbols, signals, sounds, or gestures that belong to a
specific culture or group. It only describes a personal map
of the actual territory. We might have a great message to
share. Yet there are other important factors to consider if
we want to make our communication effective.
In addition to the content of our messages, language
conveys feelings. Our voices are colored with emotion and
attitude. Add the subtle nuances of pitch and loudness,
intonation, rate, facial expression and posture. Now we
have a complex pattern of behavior with the power to
influence our listeners.
Without those additional nuances available in writing, the selection of words and sentences must do all the work. They
must be chosen carefully. Whether our messages are spoken
or written, the job is still unfinished.
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Our language must pass through the filters of emotion,
culture, situational context, and personal beliefs. These
filters will influence the listener's perception and
interpretation of our message resulting in either
acceptance or rejection of our ideas.
1. Emotion: Our listeners may be joyful, anxious, upset, expectant, excited, or in any emotional state. Their emotional state will influence their reaction to our message. An upset individual will not be ready to receive new ideas. On the other hand, someone who is looking forward to hearing what we have to say will accept our ideas if we present them well.
2. Culture: An individual's personal history, country of origin and upbringing will influence their worldview. Their language may not contain words and concepts that ours does. These people will interpret our messages differently than someone with our own background. They may not understand many of our views. When formulating our messages, we must take care to respect cultures, customs, and histories that are different from our own.
3. Situational Context: What the listener has recently
experienced as well as environmental factors will also
influence the way he or she receives our messages. Unlike
emotions, situational context involves elements that are
external to the listener. This includes our own
presentation of the message. What we said previously and
how we said it will influence the listener's perception of
what we say next. A room that is too noisy, dark, cold, or
uncomfortable will distract the listener's attention.
4. Personal Beliefs: We filter everything we hear through
our personal beliefs. We relate everything we experience
to previous experiences. If we understand an idea or
concept, it is because we are relating it to our past
learning. It is rare that we actually have a completely
new experience. We have core beliefs about our lives;
these personal maps of the world guide the way we listen,
perceive, and interpret what we hear. Our messages will be
influenced significantly by our listener's personal
beliefs. We need to select our words carefully, and craft
our presentations so that they will touch our listeners on
a deeper emotional level. It is at this deeper emotional
level where the most effective communication is achieved.
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Well-chosen language can touch the heart and soul, find a common ground, tear down walls of division, and foster powerful new alliances. It can be an extremely powerful success tool.
Language that ignores the listener's emotional state,
culture, current life situations, and personal beliefs will
miss its mark. Instead of building trust, it will distance
us from those who could become friends and allies.
Ralph Waldo Emerson said, "Eloquence is the power to
translate a truth into language perfectly intelligible to
the person to whom you speak."
Choosing our messages carefully, and remembering these
language filters will help us develop that eloquence, and
will make our communications more effective. We will obtain
improved results in both our careers and personal lives by
engendering trust, building rapport, and creating positive
new relationships.
**************
Steve Brunkhorst is a professional success coach
the creator of Achieve! 60-Second Nuggets of Inspiration, a
popular mini-zine bringing stories and motivational nuggets
to help you achieve more. Subscribe by visiting Steve's
site at www.AchieveEzine.com
**************
As part of our ongoing commitment to provide quality content, we
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This week's TIP
Describing tables using the SUMMARY attribute
Remember the ALT attribute in <img> tags? The SUMMARY attribute in <table> tags serve a similar purpose, in that it will provide a description of the table to users of non-visual browsers. Unlike the alt attribute, Explorer 4.x, Communicator 4.x and lower browsers do not use the SUMMARY attribute to display pop-up hints when the mouse is paused over the table
NOTE: You likely won't see a visual change by adding the SUMMARY attribute if you're using a graphical browser. However, HTML authors concerned about their content being accessible in different mediums and by users with disabilities are advised to provide a summary of their tables.
Example
<table summary="Red, green and blue rectangles">
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Second ArticleHow to Create an E-mail Signature
One of the most effective ways to passively promote your
business is to create an E-mail signature file. People don't usually put much thought into this powerful marketing tool and therefore lose out on an opportunity to gain new customers.
What is an E-mail signature?
An E-mail signature is a few lines of text placed at the bottom of an E-mail message, forum or newsgroup that identifies you,
your company and your product or service.
Creating your E-mail signature
This should include your name, company and/or Web site and your Web site address and a short message advertising
your Web site or business. You could also include your phone number, E-mail address or other contact information. Try to keep your signature file to 6 lines maximum.
Most E-mail clients will allow you to set up an E-mail signature to include in all out-going messages. In Outlook Express, for example, just click on Tools, select Options and then click on the Signatures tab.
**************
Ed Andrist is
the owner of Paradigm Web
Design where a great web site doesn't cost an arm and a leg. Only
an arm. He also publishes this E-zine as well as being involved in
several other web sites.
**************
Download of the Week |
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inally! Warn weather at last! It was cold and rainy over the Memorial Day weekend. It's been cold all spring more often than not.
ow that it's warm, I'm a happy camper, although I'm not camping literally. Not yet that is.
've tentatively planned a week-long canoe trip for either the week before or the week just after Father's Day. Actually, I've been tentatively planning this for quite some time. Every time I think I'm good to go, something has gotten in the way of it.
s it stands now, may calendar for mid June is free. However, that could change at a moments notice. I will not leave clients in limbo while I'm out vacationing.
