My 2¢ Worth

'm going to keep this short and sweet today because at long last I have printed the search engine article I promised.

'm sure many of you will find this article controversial, however, I know what I'm talking about. My own Web site has been indexed in all the major search engines and directories including Yahoo! using the technics described in the article.

ere's to your success!

Feature Article

What Many People Don't Know about Indexing

by: Ed Andrist Paradigm Web Design

Many folks have complained that I never publish articles regarding search engine submission in Web Sm@rts. There is good reason for this — submitting your site to the search engines is unnecessary. Yes — you read it correctly. Submitting your site to the search engines is unnecessary. Let me clear up the mystery involving search engine submission.

Everyone wants their Web site indexed by the major search engines. Without inclusion in the search engine listings, there is no chance of receiving any search-related visitor traffic. You will receive no search engine generated Web traffic at all. For that reason, the most important search engines, especially Google, must index your site.

You often hear people suggest that you must either manually or electronically submit your Web site to the various search engines. Don't listen to them. They are either in the Search Engine Optimization (SEO) business or simply uninformed. The entire idea of needing to submit your Web site to the search engines is a myth. All you need to do is to let the search engine spiders find and crawl your site. They will index you. Just how do you do that? Glad you asked. Read on

How Search Engines Index Sites

The search engines make regular crawls of the Internet. Their spiders are constantly crawling the Internet searching for new Web sites. They're bound to find yours. However, you need to provide the spiders an open path into your site. Once that pathway is opened, the spiders will crawl your site.

Unlike Internet directories such as the Yahoo! Directory which require manual submissions, the search engines index sites without them having ever been submitted.

A Web site will be indexed with as little as one link from a site already indexed by the search engine. For example, if a site that is included in the Google search engine links to your site, the spiders will follow that link. Once the spiders crawl your site, it's almost immediately part of Google's index. It's that simple. Users of the Google Toolbar can also tell they have been indexed as their PageRank meter will turn from gray to white.

It is thought by a number of SEO professionals, that a site found by Google will rank higher than one that uses Google's regular site submission process. Many others believe that Web sites using Google's submission page don't even get indexed at all!

Other search engines are often difficult for webmasters to even locate their submission page. Most search engines simply don't have easily located free submission options. Many others only have paid inclusion to their index.

Many novice webmasters and more than a few professionals are simply unaware of the ways to get a site included in the various search engines. In fact, the widespread lack of knowledge on this subject has spawned an entire submission industry. There is certainly no need to use the various electronic submission services, especially for gaining entry into the Google index.

There is a shady side of the submission industry too and a lot of it is based on sending spam. The supposed inclusions take advantage of the fallacies surrounding search engine indexing. Further misconceptions arise because many people believe that their sites must be resubmitted to the search engines on a monthly basis. This is simply not true. Once the search engines index a Web site, it will remain indexed. It's also a myth that each and every page of your site must be submitted separately for inclusion.

I also think it unnecessary to submit to the hundreds of minor search engines on the Internet. Inclusion in the majors is enough for virtually all practical purposes.

Providing an open path for the search engine spiders.

All you need to get your site indexed is a link from a previously indexed web page. Of course this is more easily said than done. The problem for many Web site owners is getting that first link from an already indexed site. There are several good and proven techniques for getting a previously indexed link to your site.

One proven method of getting a link to your site is to offer a link exchange to other webmasters whose sites are already indexed. A friend or business associate may be willing to swap links with you. If these options are unavailable, try exchanging with business sites that complement your own but are not competitors. Out of a number of link exchange requests, you are certain to achieve at least one link into your site. That is enough to get your site crawled by a spider.

Another technique for getting an incoming link that also pays long-term benefits is submitting your site to an Internet directory. Many of the smaller directories provide almost instant inclusion. Since these directories are often crawled on an almost daily basis, your site could be indexed in as little as one or two days.

Posting in message forums will get your site visited by a search engine spider. Many Internet discussion forums allow for the use of a signature link back to your Web site. If they do, be certain to use one in your posts. Like adding your site to a directory, joining a message forum can pay off with a link to your site getting you indexed quickly.

Also be sure to promote and market your Web site. Spreading the word about your site, using even the most mundane promotional methods will almost certainly attract some interest. With that interest will come some natural links to your site.

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Ed Andrist is the owner of Paradigm Web Design where a great web site doesn't cost an arm and a leg. Only an arm. He also publishes this E-zine as well as being involved in several other web sites.

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This week's TIP

Adding Audio to Your Site

You can add sound to your site that will be compatible with both Internet Explorer and Netscape as well. Add the following code to the HTML of your web page where you would like the control panel to display.

Change the text indicated in red to your sound file.

<EMBED src="yourfile.mid" autostart="true" loop="false" hidden="false">
<noembed>
<bgsound src="yourfile.mid" loop="1">
</noembed>

The "autostart" determines whether or not the music will play when the page loads. "True" specifies that the music will start on load and "False" specifies that music will not start on load.

The "loop" determines how the music should be played. "False" specifies that the music should not loop and will play it through one time. "True" specifies that the music should loop and play continuously. I highly recommend that you leave this set on false.

The "hidden" specifies whether or not the music's control panel should be displayed. "True" specifies that the control panel should be hidden. "False" specifies that the control panel should be displayed. This will enable your visitors to stop the music if they prefer. Once again, I highly recommend that you leave this set on false.

* Get these syndicated tip feeds for yourweb site, free. *

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Second Article

How to Tame Your Mouse

by: Stephen Bucaro Bucaro TecHelp

Does your mouse work erratically, skip and jump across the screen, or freeze up? Most problems with the mouse are caused by dirt or miscalibration.

Clean Your Mouse

Most mouses (mice?) work by use of a rubber ball that moves three rollers. It is very common for the rubber ball to pick up dirt and feed it into the internal mechanism of the mouse. Tame your mouse by giving it a good cleaning.

To clean a mouse, turn it over and remove the cover that retains the rubber ball. The cover is usually circular with groves that let you turn the cover in a counter clockwise direction for removal. Remove the rubber ball from the housing, wipe it clean, and blow air into the mouse housing. Inspect the rollers to make sure they are free of dirt. Then reassemble the mouse.

Jerky mouse movement can also be caused by the mouse pad. Most plastic laminate covered mouse pads do not provide enough friction for the mouse to track reliably. Cloth covered mouse pads perform much better, although they don't last as long.

Calibrate Your Mouse

If your mouse still does not behave, check it's calibration. Select Start | Settings | Control Panel, and open the Mouse utility. In the Mouse Properties dialog box, select the Buttons tab and move the Double-click speed slider control to set the time between clicks that you want to be recognized as a double click.

Then select the Motion tab and adjust the Pointer Speed slider control to your preference. In the Acceleration section, set the None radio button, then click on the OK button.

Check The Mouse Driver

On startup, Windows loads a virtual PS2 mouse driver that is contained (along with other virtual device drivers) in the file C:\Windows\system\vmm32.vxd. If another mouse driver is located in the folder c:\windows\system\vmm32, Windows will load that one to replace the mouse driver in vmm32.vxd.

A second mouse driver, or other device driver may be interfering with the PS2 mouse driver. Use the Device Manager to troubleshoot errors. To access Device Manager select Start | Settings | Control Panel, then open the System utility. Select the Device Manager tab. In the list of devices, double-click on Mouse. If there is an exclamation mark (!) or a red "X" on the mouse icon, this means the mouse has a problem. A PS2 mouse uses IRQ 12. Make sure no other device is configured to use IRQ 12, causing a conflict.

A DOS mode mouse driver may be interfering with the Windows mouse driver. If the file autoexec.bat exists in the root directory of the C drive, open the file in Windows Notepad and look for entries like Device=mouse.sys. If the file config.sys exists in the root directory of the C drive, open the file in Windows Notepad and look for entries like c:\dos\mouse.com. To disable the statement type the letters REM (for remark) in front of the line.

If the file System.ini exists in the folder c:\windows folder, open the file in Windows Notepad and look in the [boot] section for the entry Mouse.drv= If the file win.ini exists in the folder c:\windows folder, open the file in Windows Notepad and look for entries like load= and run=. If a line refers to a mouse driver, disable the statement by typing a semicolon (;) in front of the line.

If you operating system is Windows 98/Me/2000, then you can use the System Configuration utility and the System Information utility to study the startup configuration of your computer. To open the System Configuration Utility, select Start | Run, and type c:\windows\system\msconfig. To open the System Information Utility select Start | Programs | Accessories | System Tools and click on System Information.

Check The Display Driver

Sometimes a mouse will work erratically because the display driver is not working properly. The first thing you can do is disable the graphics drivers hardware acceleration. Select Start | Settings | Control Panel, and open the Display utility. In the Display Properties dialog box, select the Settings tab and click on the Advanced... button.

In the dialog box which appears, select the Performance tab and move the hardware acceleration slider control to None. If this doesn't solve the problem you might try updating the display driver. After locating a proper driver, this is done in the same dialog box on the Adapter tab by clicking the Change button to open the Update Device Driver Wizard.

Try a New Mouse

Most problems with the mouse are caused by dirt or miscalibration. If cleaning the mouse doesn't solve the problem, the procedures described above may guide you to the source of the problem. However, a computer mouse is a cheaply manufactured mechanical device. As such they don't last long. If nothing else works, maybe its time to retire that old mouse.

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Copyright©2002 Bucaro TecHelp.
To learn how to maintain your computer and use it more effectively to design a Web site and make money on the Web visit bucarotechelp.com To subscribe to Bucaro TecHelp Newsletter Send a blank email to bucarotechelp-subscribe@topica.com

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