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  Vol 5 #43
Web Sm@rts
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In This Issue

  • My 2¢ Worth.
  • Feature Article.
  • Rate our Feature Article on a 5 point scale.
  • Our weekly Web design tip.
  • Comic.
  • Second Article.
  • Download of the Week.
  • Comment on this publication.
  • Recommend us!
  • Unsubscribe information.

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My 2¢ Worth


esearchers at John Hopkins University are trying to get "Caffeine Withdrawal Syndrome" into the books as a mental disorder.

'm not so sure caffeine withdrawal qualifies as a mental disorder, however, the withdrawals from caffeine are real. Symptoms include headache, fatigue, irritability and a depressed mood.

s a person who drinks several pots of coffee each day, I can tell you I suffer horrendous headaches if I don't get my caffeine fix. This in turn leads to irritability and such. But is that a mental disorder?"

ave you ever had a headache? Been depressed? Are you ever irritable? Do you not sometimes become fatigued? Are you nuts? Is there something wrong with your brain that causes these abnormalities? I don't think so.

his Caffeine Withdrawal Syndrome may work to my advantage, however. I'll try it the next time I get pulled over for speeding.

"ou see, officer, I'm suffering from Caffeine Withdrawal Syndrome and that's why I'm driving erratically."

"ell it to the judge, son."







Software we use
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Feature Article

Don't Read This Article!


by: Joe Vitale
MrFire.com

I'm sick of it. All the so-called communication experts keep declaring that your mind cannot process a negative command. They say "Don't spill the milk" means you'll spill the milk. They say your mind doesn't respond to "don't" and in fact skips over it. As a result, you end up seeing the rest of the statement as a command. You then spill the milk.

Bull. The very first words most people hear growing up is "NO" and "Don't". We learn right away not to poop in our pants, or eat the dirt, or swing the cat by the tail, or spill our milk. The only reason we might still spill our milk is sheer awkwardness or clumsiness, not because of a communication issue.

This is one of the things wrong with NLP and other communication modalities that claim to know how our brains work. They make wild claims and act as if they are universal truths. After all, no one really knows how the brain works. We're still learning. To say we don't process negative commands is an arrogant statement. It assumes god-like powers. And it's wrong.

Look at the title of this article. I inserted the word "don't." Why? Because the word actually helps make the title more interesting. It increases persuasion. Had I said, "Read This Article," you might not read it simply because it seemed un-interesting. But add the word "Don't" and suddenly you're curious. 'Why doesn't Joe want me to read this?," you wonder. The word 'Don't' is seen and registered by your mind. You didn't miss it, did you?

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Again, communication is more than assumptions about how our minds process information. You learned what many negative words meant at three years old. Your unconscious mind is well aware of what they mean today.

Don't tell others about this article. Don't pass this article to friends and family. Don't go buy all my books and tapes. Don't send me money.

You see the word 'don't' and you'll do what you please. If you want to pass this article to friends, you will. If you don't, you won't. My trying to trick you with a negative command is ridiculous. You're smarter than that. Aren't you?

Kevin Hogan, author of "The Psychology of Persuasion," says, "Negative command words in general indicate the person will remember or code in deeper whatever was discussed. This doesn't mean they will act one way or the other. It simply makes the command/idea/request more likely to be remembered."

Exactly. My adding "Don't" to the title of this article simply made it more memorable. It didn't *make* you read this article at all.

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The only time the 'don't trick' works is to get someone to *think* something. In order words, if I say, "Don't think of Sophia Loren," you can't help but think of the famous actress. But thinking is different than action.

Yes, thinking can lead to action. But what we're focusing on here is communication. If I say, "Don't think of buying my books," you *will* think of buying them, at least for a second. But if I say, "Don't buy my books," it does not mean you will run out and buy them. You are not a robot.

Let's wake up. Let's realize that we are smarter than generalized rules of language. Let's stop pretending we are all trained monkeys.

Don't you agree?

**************

Dr. Joe Vitale is the world's first Hypnotic Marketer. He is President of Hypnotic Marketing, Inc., and author of way too many books to list here, including the #1 best-selling book "Spiritual Marketing," the best-selling e-book "Hypnotic Writing," and the best-selling Nightingale-Conant audioprogram, "The Power of Outrageous Marketing." His latest books are the best-selling "The Greatest Money-Making Secret in History" and "Adventures Within." His main website is at www.MrFire.com

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This week's TIP

Creating an HTML slideshow

You can use the http-equiv refresh function in your <meta> tag repeatedly to load a succession of pages, creating a slide-show effect in your pages, in a different frame, or even in a popup!

Let's say you have four documents you'd like to use as slides: slide1.html, slide2.html, slide3.html, and slide4.html. When you set up your page, have slide1.html be the document that's called by the page where you want the slide show. For example: On index.html say: "Go here to see a slideshow!" then link to slide1.html. Next, open the slide1.html document and add this tag near the top:

<meta http-equiv="Refresh" CONTENT="3;URL=slide2.html">

Next, open slide2.html, and add this near the top, and so on:

<meta http-equiv="Refresh" CONTENT="3;URL=slide3.html">

If you want the slide show to end with slide4.html, don't insert the <meta http-equiv> tag there. If you want it to loop back to the first slide, add the tag and send it to slide1.html. This sets up a slide show in one frame that switches to the next image every 3 seconds. You can of course play with that number to fit you needs.

Remember, you can use more or less than 4 slides. It doesn't matter. Just make sure to change the URL each time so it doesn't go backwards!


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Second Article

Small Business 401(k) Loans


by: Daniel Lamaute
InvestSafe.com

When it comes to small business loans the majority of banks and financial institutions are out of step with the needs of the small business owners. It is no wonder that entrepreneurs en masse are dropping the conventional loan application routine for faster and easier alternatives. Financing alternatives such as credit card debts, home equity loans, and early withdrawals from IRAs have become a major source of financing for business start-up or expansion.

However, credit card loans and retirement savings withdrawals can be very costly if not handled strategically. Credit card interest rates can go up without notice to nose bleeding levels, and tapping your IRA or 401(k) early may result in your paying hefty taxes and penalties. Another alternative that is becoming more common is for entrepreneurs to take a loan from their retirement funds by setting up a Solo 401(k) plan with a loan feature.

Solo 401(k) plans with loan features first became available in 2002, as a result of changes in the tax law. The Solo 401(k) - also called an Individual 401k or Self-Employed 401(k) - is designed for small business owners with no employees other than a spouse. Solo 401(k) loans are easy to obtain, come with low interest, and are repaid to the borrower's account.

You can transfer without dollar limit the funds from your IRAs, 401(k), 403(b), or other retirement funds into your Solo 401(k) plan. Once the funds are in your Solo 401(k), you can borrow a maximum of $50,000 or 50% of the balance in your account, whichever is less. The loan process generally takes less than one month.

But be careful, although a loan from a 401(k) plan is free of tax and early withdrawal penalty if the loan is not paid back on time the balance of the loan will be treated as a withdrawal subject to taxes and a possible 10% penalty.

**************

Daniel Lamaute, of Lamaute Capital, Inc. specializes in setting up retirement plans for small business owners. www.InvestSafe.com

**************

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