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Feature ArticleDon't Read This Article!
I'm sick of it. All the so-called communication
experts keep declaring that your mind cannot process
a negative command. They say "Don't spill the milk"
means you'll spill the milk. They say your mind doesn't
respond to "don't" and in fact skips over it. As a
result, you end up seeing the rest of the statement
as a command. You then spill the milk.
Bull. The very first words most people hear
growing up is "NO" and "Don't". We learn right away
not to poop in our pants, or eat the dirt, or swing the
cat by the tail, or spill our milk. The only reason we
might still spill our milk is sheer awkwardness or
clumsiness, not because of a communication issue.
This is one of the things wrong with NLP and other
communication modalities that claim to know how our
brains work. They make wild claims and act as if they
are universal truths. After all, no one really knows
how the brain works. We're still learning. To say we
don't process negative commands is an arrogant
statement. It assumes god-like powers. And it's wrong.
Look at the title of this article. I inserted the
word "don't." Why? Because the word actually
helps make the title more interesting. It increases
persuasion. Had I said, "Read This Article," you
might not read it simply because it seemed
un-interesting. But add the word "Don't" and
suddenly you're curious. 'Why doesn't Joe want
me to read this?," you wonder. The word 'Don't'
is seen and registered by your mind. You didn't miss it, did you?
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Again, communication is more than assumptions about
how our minds process information. You learned what
many negative words meant at three years old. Your
unconscious mind is well aware of what they mean today.
Don't tell others about this article. Don't pass
this article to friends and family. Don't go buy all my
books and tapes. Don't send me money.
You see the word 'don't' and you'll do what you
please. If you want to pass this article to friends,
you will. If you don't, you won't. My trying to trick
you with a negative command is ridiculous. You're
smarter than that. Aren't you?
Kevin Hogan, author of "The Psychology of
Persuasion," says, "Negative command words in
general indicate the person will remember or code
in deeper whatever was discussed. This doesn't
mean they will act one way or the other. It simply
makes the command/idea/request more likely to be remembered."
Exactly. My adding "Don't" to the title of this
article simply made it more memorable. It didn't
*make* you read this article at all.
Do you have an article for Web Sm@rts? Send to Web Sm@rts
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The only time the 'don't trick' works is to get
someone to *think* something. In order words,
if I say, "Don't think of Sophia Loren," you
can't help but think of the famous actress. But
thinking is different than action.
Yes, thinking can lead to action. But what
we're focusing on here is communication. If
I say, "Don't think of buying my books," you
*will* think of buying them, at least for a second.
But if I say, "Don't buy my books," it does not
mean you will run out and buy them. You are not a robot.
Let's wake up. Let's realize that we are smarter
than generalized rules of language. Let's stop
pretending we are all trained monkeys.
Don't you agree?
**************
Dr. Joe Vitale is the world's first Hypnotic Marketer.
He is President of Hypnotic Marketing, Inc., and
author of way too many books to list here, including
the #1 best-selling book "Spiritual Marketing," the
best-selling e-book "Hypnotic Writing," and the
best-selling Nightingale-Conant audioprogram, "The
Power of Outrageous Marketing." His latest books
are the best-selling "The Greatest Money-Making
Secret in History" and "Adventures Within." His
main website is at www.MrFire.com
**************
As part of our ongoing commitment to provide quality content, we
would like you to take a moment to rate this article on a five point
scale.
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This week's TIP
Creating an HTML slideshow
You can use the http-equiv refresh function in your <meta> tag repeatedly to load a succession of pages, creating a slide-show effect in your pages, in a different frame, or even in a popup!
Let's say you have four documents you'd like to use as slides: slide1.html, slide2.html, slide3.html, and slide4.html. When you set up your page, have slide1.html be the document that's called by the page where you want the slide show. For example: On index.html say: "Go here to see a slideshow!" then link to slide1.html. Next, open the slide1.html document and add this tag near the top:
<meta http-equiv="Refresh" CONTENT="3;URL=slide2.html">
Next, open slide2.html, and add this near the top, and so on:
<meta http-equiv="Refresh" CONTENT="3;URL=slide3.html">
If you want the slide show to end with slide4.html, don't insert the <meta http-equiv> tag there. If you want it to loop back to the first slide, add the tag and send it to slide1.html. This sets up a slide show in one frame that switches to the next image every 3 seconds. You can of course play with that number to fit you needs.
Remember, you can use more or less than 4 slides. It doesn't matter. Just make sure to change the URL each time so it doesn't go backwards!
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Second ArticleSmall Business 401(k) Loans
When it comes to small business loans the majority of banks and
financial institutions are out of step with the needs of the
small business owners. It is no wonder that entrepreneurs en
masse are dropping the conventional loan application routine
for faster and easier alternatives. Financing alternatives
such as credit card debts, home equity loans, and early
withdrawals from IRAs have become a major source of financing
for business start-up or expansion.
However, credit card loans and retirement savings withdrawals can be very costly if not handled strategically. Credit card interest rates can go up without notice to nose bleeding
levels, and tapping your IRA or 401(k) early may result in your
paying hefty taxes and penalties. Another alternative that is
becoming more common is for entrepreneurs to take a loan from
their retirement funds by setting up a Solo 401(k) plan with a
loan feature.
Solo 401(k) plans with loan features first became available in
2002, as a result of changes in the tax law. The Solo 401(k) -
also called an Individual 401k or Self-Employed 401(k) - is
designed for small business owners with no employees other than
a spouse. Solo 401(k) loans are easy to obtain, come with low
interest, and are repaid to the borrower's account.
You can transfer without dollar limit the funds from your IRAs,
401(k), 403(b), or other retirement funds into your Solo 401(k)
plan. Once the funds are in your Solo 401(k), you can borrow a
maximum of $50,000 or 50% of the balance in your account,
whichever is less. The loan process generally takes less than
one month.
But be careful, although a loan from a 401(k) plan is free of tax and early withdrawal penalty if the loan is not paid back
on time the balance of the loan will be treated as a withdrawal
subject to taxes and a possible 10% penalty.
**************
Daniel Lamaute, of Lamaute Capital, Inc. specializes in setting
up retirement plans for small business owners.
www.InvestSafe.com
**************
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