My 2¢ Worth

've been working on a calendar script for one of the Web sites I maintain.

hat was the last finishing touch I had to put on that site. I'm finally starting to get caught up here. I'm down to two sites left. One has the design template in place and that's just a matter of adding content whenever my clients get it to me.

he other site will be brand new and built from the ground up. Work on that project begins later today. This is the type of work I enjoy most. Nothing like getting those creative juices flowing and putting together a design which is both aesthetically pleasing and user friendly.

re you in need of design work for your new or old Web site? I'd be happy to do it for you. It's a little late now to get things in place for the Christmas holidays, but it's no too late to be thinking about gearing up for new years holiday season.

on't trust your site to your teenaged relative. You need a site that is professionally designed and which meets the Web stands set forth by the W3C.

Feature Article

Building And Maintaining Marketing Momentum

by: Charlie Cook charliecook.net

Some people seem to steadily increase their income while others just make enough to pay the bills. What's the difference between the people who make millions and the people who struggle all their lives to get ahead?

If you want to attract more clients in order to build a more profitable business you need three things. You need clear goals, knowledge of how to market your business and a plan of action. Your marketing is like the proverbial three-legged stool. To function effectively, all three legs need to be solidly in place.

Without clear goals you won't move forward. Without marketing knowledge you'll waste your time instead of pulling in many more clients. Without a plan of action, your marketing won't get done.

Setting Your Marketing Goals

Staying on track can be a struggle, whether you are trying to stick to a diet or get your marketing in shape. How can you get started and maintain your marketing momentum? What you need to do is make a commitment to specific marketing goals.

Winners set both large and small goals, and they put specific goals in writing. This last task may sound superfluous but it can make a big difference to your success.

One of my goals had been to write a book, a task that seemed overwhelming. Of course, no one writes a book all at once, they are written a page at a time. With a short-term goal of writing three to five pages a week, I made steady progress, wrote three books and have outlines for two more.

Take a piece of paper or fire up your word processor and make a list of goals for yourself and your business. Include both long and short-term objectives. When you write your objectives where applicable include who, what and when.

The easiest way to get started is by beginning with your long-term objectives and then getting more specific. Ask yourself the following questions.

• What are your five-year goals for your business?
• What are your marketing goals?
  (They could be skills, knowledge, new prospects or new customers.)

Be as specific as possible when answering these questions and defining your goals. For example, you might say, "I want to have published eight training manuals, be earning two thousand dollars a day and working less than 40 hours a week in two years."

In addition to setting broad and long-term goals, you need to set small and short-term goals. Define your annual, monthly, weekly and daily goals. Once you've got them down on paper, take a copy and thumb tack it over your desk.

• What's a one-month marketing goal you can accomplish?
• What's a one-week marketing goal you can accomplish?

Some days you'll feel like you're on a treadmill going nowhere and your long-term goals continue to be out of reach. When this happens, try two things. First look at the list of what you've accomplished in the last week, month and year. Second, with your larger goal in mind, circle the next finite and easily completed objective on your list and get going.

Every time you complete one of your objectives, no matter how small, you're that much closer to reaching your long-term business goals. If you're writing a book, each page you write puts you that much closer to your goal.

• Could you improve your marketing by clarifying your long and short-term marketing goals?

When you have clear goals and track your marketing accomplishments, it is easy to stay motivated. As you make progress, revise your goals and you'll continually improve your marketing and be more successful.

**************

The author, Marketing Coach, Charlie Cook, helps independent professionals and small business owners attract more clients and increase their earnings with the 5 Principles of Highly Effective Marketing. Sign up for the Free Marketing Guide and the 'More Business' newsletter, full of practical marketing tips at www.charliecook.net

Kill JavaScript Errors

Have you ever put some JavaScript on your web page just to have an error message displayed in your browser's status bar, even though the JavaScript works? This happens occasionally and nobody knows why. Well, I'm going to show you how to keep your JavaScript and get rid of the error message so your visitors won't think you're a dork.

Simply paste the following code into the <head> of your document.

<script language="JavaScript"> <!-- Hide me from lame browsers //create a function that will return true function killErrors() { return true; } //use the onError event handler as a property and //make it equal to the KillErrors function which returns true window.onerror = killErrors; // --> </script>

* Get these syndicated tip feeds for your web site, free. *

Second Article

Use Your Business Cards To Bring Loads Of Offliners To Your Website Or Affiliate Page

by: G. Lee Mikules BusinessSuccessNow.com

Need more visitors, with money to spend, coming to your website or affiliate page? Simple. Use your business cards. They're some of the most powerful, yet often overlooked, advertising tools that you have at your disposal.

And when used correctly, your business cards can increase sales and profits, reduce overall expenses and build tremendous prestige for you, no matter what or where your particular business is.

Now, as more and more are doing business online, your business cards are proving to be an inexpensive, yet highly advantageous way of directing people who would otherwise not, to visit your website. And in today's volatile e-business climate, you need ever advantage you can get.

Here's four to grab this advantage now....

1. So you got a buch of cards already made up. If your e-address is already printed on them, use a highliter in pen and highlight this info before you hand them out to others.
2. If your e-address is not printed on your existing cards, get a two line rubber stamp made up with your e-addres on the bottom line and — VERY IMPORTANT — a concise, benefit oriented description of your site on the top line. Then stamp this info on the back side of your card before handing them out.
3. If you don't already have cards made up or, you just need to order more, then have the two lines I just mentioned, printed DEAD CENTER on the cards and in the BIGGEST type possible. Put your name, address, phone number etc., in the bottom left hand corner of the cards in much smaller type. Reason: People really don't care about you at first, they only care about WHAT YOU CAN DO FOR THEM! So use the center and make your site description BIG!
4. Start distributing your cards now. Don't wait until you meet a prospectus. Put your cards ever where, fishbowls at resturants, Laundromats, airports, hotels etc. Put them in all your outging letters. Have some printed up post-card size and mail them to your current list of prospects and/or, rent a list of prospects and mail o them. Think about different ways of distributing your cards to others. Then, get out there and do it!

Your business cards are powerful, proven, inexpensive advertising tool that can quickly drive a lot of interested visitors to your site. And by using any or all of the suggestions I just detailed, you'll be presently surprised.

**************

G. Lee Mikules has spent over 33 years researching and publishing unusual, but proven small business building strategies. You can review his latest work on the importance of business cards online at, www.BusinessSuccessNow.com

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