When you know what problems your product can solve, show
your prospective customers how they’re going to feel once
they have that solution. That’s where so-called “hot
buttons” come into play. Since most purchases are made on
an emotional level, that’s where you must appeal to your market.
In other words, if you’re selling a diet program tell your reader how she’ll feel once she’s lost 20 pounds. If your
words can make her feel she’ll be more attractive, full of
energy, more confident, ready to take on the world with her
new body and attitude, chances are you’ll gain a new customer.
Writing effective ad copy comes down to knowing what
problem your prospect has, providing a solution and
describing that solution in terms that appeal to her emotions.
When you apply this formula to your copywriting you’ll find your response will increase many times over.
**************
Linda Offenheiser is the owner of Stress-Free Copy where sales
copy comes alive! Always the right words with no stress, no
hassle, no time wasted. She also publishes a weekly marketing
ezine, All the Write Stuff!, that’s informative, friendly and fun!
You can visit her at www.stress-freecopy.com or subscribe
at www.stress-freecopy.com/subscribe.htm
Stationary background images remain in one place even when scrolling through the page. Only the text will move. To create this effect, place the following code within your <body> tag. Be sure to change yourimage.gif to the name of your image.
<body background ="yourimage.gif" bgproperties="fixed">
When selecting your background image, keep in mind that your text will be moving over your image, so try to select an image that won't make your text difficult to read.
Second Article
Digital Cameras: The Basics of Buying the Right One
Digital camera options have expanded so much that buying
one can seem more challenging than snapping a quality
picture. Getting the right camera for general use involves
some preparation before plopping down the payment.
However, you don't have to research in great depth to make the right choice — you need only know what you want your
camera to do for you. You'll need to consider your own
skills, your budget and how you will use your photographs.
Today's cameras suit all skill levels and needs. There are plenty of cameras made to point and shoot, if technicalities are not your strong suit. And you'll get some nice looking snapshots with them.
Or, do you want to be creative — experimenting with
self-timers, flash, shutter speed, lighting, and photo enhancement features? To fulfill these creative desires, you'll need a camera with a full range of manual controls.
Of course, with the hundreds of digital cameras that are on the shelves, you don't have to make a commitment — many cameras have both automatic and manual settings. It all depends on what you want to spend.
It is important to be clear on what you're willing to spend before heading to the store or checking the online possibilities. You will narrow down the options to save yourself time and prevent regrets later.
Your planned camera usage is also a key consideration. Will you be producing high quality prints? Or will you be using
the camera largely in cyber space, producing images for
online auctions or to upload for friends and family?
Great looking prints require a more expensive camera than is necessary for illustrating an auction item. Digital camera print quality is largely determined by the number of pixels in the image.
To print quality standard sized photos that will last,
you'll need a minimum of a 1-2 megapixel digital camera. Larger photos will require 3 megapixels to get the same quality. With at least 4 megapixels, 11 x 14 enlargements will look sharp.
Another factor for image quality is the zoom lens. Optical zooms are far superior to digital zooms, which do nothing
more than enlarge the pixels. And if you plan to shoot a
lot of wildlife scenes or sporting events, consider buying
an 8x or 10x zoom.
Also, be aware that not all cameras with the same megapixels are created equal. Some have better optics and better zoom
lenses. Some have more features such as the ability to make
short videos. Some have better LCD screens for reviewing
photos. Some have batteries that are proprietary and
expensive to replace. Some are more prone to needing
repairs. So before heading to the store or to your favorite
online site, check out the reviews for the models that
interest you. Simply state your need at a search engine —
something like 4 megapixel digital camera+review.
There is no need to spend hours researching every term and every available feature. Simply familiarize yourself with
basic terminology, know your needs and know which models
have the best ratings in your price range. Armed with this
knowledge, you'll be more satisfied with your investment.
**************
Todd Nelson offers photography resources
and a free newsletter at www.tephotography.com .
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very now and then in this business, you run into a client who expects you to be a mind reader. Well, actually you find those type of clients more often than not.
f you have ever thought about getting into the Web design business, there are several essentials you'll need to survive. Competition is fierce.
irst you're going to have to learn xhtml and css. No, it's not enough to know how to use a WYSIWYG HTML editor. It's also essential these days to have at least a basic knowledge of one of the programming languages. I'd recommend PHP.
ood communication skills are a must. If you have a difficult time putting several words together to make a sentence, this is not the business for you. You must be able to convey to your clients what you are trying to get across.
astly, what I call understanding. Sometimes your clients will have a difficult time conveying their ideas to you. This is where the mind reading comes into play.
hese are just a few of the most important things you'll need to get into Web design. There are others and you'll learn as you go. Some of these attributes can apply to other types of businesses as well. Take the time to study your craft. If you can't go to a school, take an online course. Then practice, practice, practice. There is no substitute for hands-on experience.
