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Feature ArticlePerception Is Everything!
The young lady walked over to the room where she knew her friend was. "May I see Irving, please?" she asked the woman
blocking the door.
"We don't allow anyone but relatives to see the patients," replied the woman. "Are you a member of the family?"
"Why-er-why, yes. I'm his sister," said the lady.
"Oh, I'm so glad to meet you," said the woman. "I'm his mother!"
Wow! How's that for getting caught? Immediate problem,
right?
It is a truth we too often see this in internet marketing, too. So many are trying to hype their products that it is
easy to let an untruth, or an exaggeration, slip in.
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Many there are who perceive this, even if it is not true. That is what hype does.
The seasoned browser will be well aware and look out.
They will look for the site that offers products and services
they want, give a clear explanation and be concise about
descriptions.
Hype used to work at a time when the internet was younger. Today there is so much of it surfers are weary. The site
with refreshing clarity, the email with the straight to the
point sales message, the autoresponder message that
gives value along with directions to your site, are all the
more appreciated ways to get your sales message across.
How do you separate enthusiasm from exaggeration?
That is not too difficult. The acid test is to ask yourself, after
each point, "Does my product or service really do this?"
Often you must listen to that still, small voice within that says you are stretching, or bending the truth just a little too much.
Remember always, too, that it is not the words your
prospect will react to. It is the perception he develops
from your words that he will react to and if he perceives
something less than real value he will simply go elsewhere.
Do you have an article for Web Sm@rts?
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gain exposure for you and/or your business!
Each article is
published with your name and web site, plus a short 'resource box' at
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Then the next question you must ask is "What will my
prospect perceive from this offer?"
Have you ever entered a room where there was a party,
been introduced around and found that during introductions
you suddenly knew you didn't like a certain individual?
It happens sometimes.
It happens because you perceive an attitude you don't
like, a mannerism that reminds you of something you
don't like.
That is what happens with a web site, an email or other
things in internet marketing. People perceive things they
like and don't like. Your message, your site must allow
the perception to be one that promotes the action you
want, so stay away from hype and exaggeration. Don't
stretch your principles.
Perception Is Everything!
**************
Ken Darby authors many articles found in newspapers and magazines throughout North America www.the-pebble.com
ken.darby@emailsystemscentral.com
**************
As part of our ongoing commitment to provide quality content, we
would like you to take a moment to rate this article on a five point
scale.
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This week's TIP
Always use proper file naming conventions
One of the most common mistakes web
design newbies
make is to use improper file naming conventions on their images. Then
when their images won't display, they wonder why. The problem is that
not all Web servers and browsers display the same way. The trick is to
use HTML and file naming conventions that are common to all systems
and browsers.
When you save an image in an image editor like
Adobe Photoshop, you can name it whatever you want. However, there are
several characters you should never use in a filename:
- It's often convenient to use a long descriptive
name like "My dog Rex.jpg" but
when the Web
server sees this it will stop reading the file name once it gets to
the space. It will then look for a file called "My". The solution for
this is to use underscores ("_") instead of spaces
- People also often include dates in their filenames,
such as "WifePix-6/20/00.jpg". In
this case, the Web server will think
that the slashes actually indicate directories. It will assume you
mean that there is a file called "00.jpg
" which is inside a directory
called "20" which is itself inside
a directory called "WifePix-6" The
solution here is to use some other syntax for dates. A common way to
express dates on the Web is to indicate the year, month, and date in
that order without punctuation. For example, the filename indicated
above could be written as: "
WifePix-20000620.jpg".
- Another common mistake is to use apostrophes as in:
"My_dog's_pic.jpg". In this case,
the Web server will think the
apostrophe is a quote and will look for a file called "My_dog". Never
use apostrophes or quotation marks within a filename.
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Nearly all other punctuation marks can also cause
problems. In general, it's safest to use only lower-case letters,
numbers, and underscores.
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Second ArticleShould You Worry About Spyware?
Spyware does pretty much what it's name suggests - it spies on your computer activity. It is part of the whole group of
computer challenges known collectively as Malware. The term
Malware covers the famous worms, viruses and trojans as well
as spyware.
Spyware comes in several varieties - moderate threat to
major problems. It was once thought that 'cookies' were a
threat to our hard drive. But today that has largely
changed. Cookies are the least of your worries. Most
websites use 'cookies' to personalize the visitor
experience. Computer users understand the principal
function of a 'cookie' and see them as nothing more than a
tool to maneuver through web templates and questions.
Spyware is usually defined as a program that's sole
function is to report back to someone unknown to you about
your daily online activities. Today, some businesses use
spyware as a marketing tool. The information a corporation
can collect from a simple spyware program can assist in the
next advertising campaign. Usually, a computer that has
been hit with spyware runs very slowly and sometimes crash.
These are warning signs that your computer.may have spyware
loaded on it.
A person that spends the majority of their time on the
Internet will experience these problems from time to time.
It is a safe assumption that Internet surfers run a risk of
contracting spyware from websites and downloadable
programs. Even the innocent task of installing a new
program onto one's computer can open a doorway for spyware.
If the user is not on their guard, the chances are their
computer is infected. And antivirus programs are not all
they are cracked up to be.
Another major threat to your computer's security is
'key-logger'. What is 'key-logger'? A seriously deadly
program that logs, and then reports back to its originator,
all the keystrokes you make. Hackers can use this to obtain
vital account information and passwords. Frightening stuff!
Fortunately, being infected by 'key-logger' is very rare.
With all of the high-tech antivirus software on the market,
hackers and other predators have a difficult time getting
past firewalls and antivirus programs. But knowing that
this technology is out there should frighten you enough to
invest in anti-spyware.
Luckily this is a fairly straightforward process thanks to the good selection of anti-spyware programs on the market.
Some of these are free to use, and almost all of them offer
a single free spyware scan to check the current state of
your PC - you shouldn't be surprised if you find that your
PC has a spyware infection.
These anti-spyware programs scan your hard drive and compare the files with an up-to-date list of known spyware programs.
For this reason it's important to keep the program updated -
most versions will remind you to do this every so often. If
you are happy to pay a small amount for commercial software,
you'll probably find this part is done automatically. Take
action against spyware - you'll have one less thing to worry about.
**************
Penny D'Argesse owns and operates the website, Y Spyware, a valuable resource for tackling the problem of spyware.
Discover more articles on this topic by visiting Penny's article library at
www.yspyware.com/articlespyware/
**************
Download of the Week |
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session "Keep-Alive" functionality with timeout detection and full CHMOD support.
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dobe Systems announced on Monday that it would acquire Macromedia in an all-stock transaction valued at approximately US$3.4 billion.
his marks the biggest deal ever in the content creation and Web development sector.
ruce Chizen, chief executive officer of Adobe said, "Customers are calling for integrated software solutions that enable them to create, manage and deliver a wide range of compelling content and applications — from documents and images to audio and video." Chizen will continue as chief executive officer in the combined company.
use both Adobe and Macromedia software in my Web design business. I look forward to some great new products from the combined company after the acquisition closes in the fall
