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Feature ArticleSmall Businesses Can't Ignore Marketing
Small businesses often ignore a key component of their
potential success -- marketing. And if they don't ignore
it, they give it little attention while focusing on what
seem like more pressing issues. But good marketing can
help address the most critical issues of all -- profit
margins and cash flow.
Try to incorporate several different marketing ideas into your plan rather than over using one particular method.
Since there are many marketing techniques for you to choose
from, you'll want to experiment to see what works best for
your type of business.
One of the most effective means of marketing is also one of
the simplest. Customer surveys can tell you what you are
doing right or wrong. And if you listen carefully, rather
than being defensive, your customers can teach you how they
want to be treated or served. Displaying a form for
customer feedback works well. Sending a survey to any list
you have can also be effective, especially if you use an
incentive like including all completed forms in a draw for
a nice prize.
If you don't have a website yet, better get one! That's the trend for almost any business sector, and if you ignore
this marketing tool it's a safe bet that your competitors
won't. But being online is not enough. Your website has to
reflect the quality of your business, and it has to attract
visitors. If you can't attend to those issues yourself, be
sure to hire someone who can so this marketing effort isn't
wasted. Done properly, a web presence can bring huge
returns on investment.
When you have a website, be sure that your web address is on every public document your business produces - stationery, business cards, bags, invoices, brochures, flyers, menus and anything else. It should also be on your vehicles and signs.
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If you have a bit of money for postage, direct mail can be a highly effective form of advertising. You can get the
attention of your prospective customers by mailing out a
small postcard or card that contains your business
information and web address. The whole idea is to embed
your name in the minds of potential customers, so when they
need your product or service, you get the action. And you
may need to do this more than once.
Expanding your customer base may require a flurry of
activity. Here are some other options:
- Offer to appear on your local radio as a resource for
your area of expertise. Maybe even host a show of your own.
- Being a guest speaker at a seminar.
- Writing a pamphlet or small book on your area of
expertise, which you can then sell through your business or
website. Can't write? Hire a ghost writer! You can get
reasonable rates at elance.com.
- Teach a leisure learning class at your community college. Your name and credentials will be advertised by the
college, and you will get exposure to potential new customers.
- Include your business card when paying utility bills or
with any other correspondence. Small steps can create big
results over time.
- Buy a small ad to appear regularly in your local
newspaper or chamber of commerce bullletin. A Yellow Pages
ad is another option.
- Sponsor a local event or sports team to broaden exposure.
- Provide prizes for contests that your local radion
station or newspaper sponsor.
- Networking with local business groups. When good
relationships develop, good business often follows.
- Partner with another business on a promotion. If he sells flooring and you sell furniture, that's a dynamic
combination for reaching cross-over clientele.
Do you have an article for Web Sm@rts?
Send to Web Sm@rts
Placing your article in Web Sm@rts is a great way to
gain exposure for you and/or your business!
Each article is
published with your name and web site, plus a short 'resource box' at
the end of the article.
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A regular newsletter, online or offline, can help develop and maintain a customer base. Include your business related
information along with items such as quotes and jokes to
keep things light.
Prompt response to customers' phone calls and
correspondence will help build a reputation for caring and
dedication to service. As competition increases, taking
care of these kind of fundamentals can make a difference.
You should soon start to see results when you concentrate more of your efforts into the marketing aspect of your
business. Develop a long-term strategy and keep evaluating
the results. Always asking new customers how they found you
is one way to evaluate. If you're unsure of how to proceed,
you might want to hire a marketing specialist to get you
started.
**************
Author Delaine Bleeks writes for FMC Marketing, which
offers the free Marketing newsletter at www.fmcmarketing.com .
**************
As part of our ongoing commitment to provide quality content, we
would like you to take a moment to rate this article on a five point
scale.
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This week's TIP
Displaying HTML Code
At times you may want to display some HTML code on your page. Maybe you have a remote image or logo that you would like others to show on their sites. The best way to display code in HTML format is to use a <textarea> tag.
To display HTML code for copying and pasting, simply place the code inside your textarea tag. Like so:
<form method="post" action="null">
<textarea name="text" cols="50" rows="3" wrap="virtual">
Your HTML code here.
</textarea>
</form>
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Note the "wrap" attribute, this causes the text inside the box to wrap and not flow along one line.
Customize the fields in red to make the textarea box whatever size you wish it to be.
* Get these syndicated tip feeds for yourweb site, free. *
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Second ArticlePrinter Troubleshooting Guide
So you're having printer troubles and no one is around to help? Be strong, my friend. We will hold your hand through
this. There are at least a million different problems you
could be facing, so we are going to give you a checklist
of questions. Not only might you find the source of your
problem, but hopefully you'll learn a little something on
the way! Printer Issues
- Is it on?~Actually, I think that's a Personal Issue.
- Is it plugged in?~Computers are smart~but not that
smart.
- Read the book~You are smart~but not that smart.
- Check the manufacturer's web site~They usually are
pretty smart.
- Is it on-line?~Check. We'll wait.
- Is it beeping?~What Lassie? Timmy's in the well? We told
you to read the book.
- Does it test print?~Clearly, it~s just showing off.
- Does it have ink or toner?~Well, did you want it to
prick its finger?
- Is it clean?~Cleanliness is next to~printing.
- Does it have paper?~As opposed to?
- Is it jammed?~Hey! Take those three crumpled pages out
of there, genius!
- Is it wedged? Turn-off the printer, wait a few seconds,
and then turn it back on...Well, sometimes we offer actual
help.
Cable Issues
- Is it connected?~Printing by osmosis?
- Is it connected to the printer port?~Oooooh, theeeerre!
- Do you have the correct cable?~Sir, that's a bungee
cord.
- Is the cable good?~And what do you want Santa to bring
you?
- Is it connected properly?~Not as flexible as your coat
hanger TV bunny ears.
- Is there something else connected to the printer port?
~Honey, have you seen the coffee maker?
- Does the printer port have a software security device
on it?~Well, duh.
Computer Issues
- Is the printer port set up correctly in your computer's
BIOS setup? Read the manual!
- Is the correct printer cable/header assembly installed,
and is it plugged in correctly? Don't make me come over
there.
DOS Issues
- Does it print from the DOS prompt? I'm not going to
figure it out for you, look it up!
Windows Issues
- Is it set-up properly? Go to the Windows site.
- Does it have a stuck print queue? Click on your printer
icon on the lower, right-hand side of your screen.
- Have you used Windows Help to solve the problem?
Matthew 7:7.
- Have you used Microsoft's Knowledge Base? Oh, so you
have enough of a knowledge base on your own?
- Visit online forums.
**************
Ecrevez Couverture is the webmaster of FOC
Printers which
is a awesome place for information about printers on
the web. For questions or comments please go to:
www.focprinters.com
**************
Download of the Week |
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1st TurboRun cost $24.95, however, you may try before you buy with the 15-day free trial.
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our Home page — your store front. Let's take a little walk down main street, Any-town USA. Let us pay particular attention to the various stores and shops.
ost of the stores have a big window you can look in and perhaps a little display set up. You know what they're all about just by looking from the outside. You don't have to walk inside to find out what type of products or services they're selling.
on't make visitors enter your Site to find out what you're selling. They won't. Let them window shop. If they have a need or desire for the types of products or services you are selling, they will enter.
h sure, if they're not interested, they'll move on. But you'll lose far less sales by making your purpose clear than by being vague. And to keep this in perspective — you can't sell an electric appliance to some one whose home doesn't have electricity.
