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Feature ArticleBusiness Goal Setting and Then Following Through
Your business can't go according to plan if you have no plan.
What do you want to achieve this year? More new customers per week? Higher average order amounts? Better customer service ratings? No matter what it is you are shooting for, goal setting is one of the most important things that you will do in the New Year. I’ve got a few tips to help you get there.
1. Keep it Challenging but Realistic.
Any goal that you set for your company should be challenging but don’t over do it. For example, if you had an average order amount of $700 last year, you wouldn’t want to set your goal for this year at $3000 per order. Unless you make drastic changes in how your company runs or what you are selling, that goal is just not realistic. You know best what you may be able to achieve in your particular industry, so be honest with yourself and set your goals accordingly.
2. Write All Your Goals Down.
You may say to yourself on January 1, "I want to get 20 more new customers per week this year." A few months later you will be saying "Did I say I wanted 20 or 30?" Or more realistically, you have forgotten that you even made that goal. If you have all of your goals written down you will be able to not only go back and check them, you will also be able to go down the list every few months and check to see how many of them you have completed.
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3. Assess Your Current Situation.
To set goals you have to know where you are at right now. In 2003 I wanted to assess our customer service rating so we sent out a survey to all of our customers on which they could rate us in each department of our operation. That helped us establish our base. Now we send the survey to every customer after every order. This way we can keep track of how we are doing and if there is ever a hiccup we can fix it quickly. Don’t assume anything. Always assess the current situation before setting a new goal.
It's Only Going to Hurt A Little...
Now, in financial goal setting for your business, one invariably comes to the question: "How do I decide on a budget when starting a marketing plan?"
This is obviously the first question that you have to answer in order to get started on your new campaign. And in order to reach the income goals you have set for yourself.
So how do you figure out what your budget should be? Here is an easy method to help you find a number that is going to work for you and your business. Some might say that it is a good rule of thumb, but I personally judge things on whether or not they work and get results. That’s all.
Moving on... Start with the amount of income that your company generated last month and multiply it by .14 (or 14%). That means that if you had $50,000 in Gross Income last month you should budget to spend $7000 on marketing in the next month. Wait... I know, it sounds painful but it is just like a shot at the doctor. It might hurt for a minute (or in this case a month) but down the road you are going to be glad that you went through it. Putting that much toward the right marketing will bump up your income the next month and start you on a cycle of steady growth.
Do you have an article for Web Sm@rts?
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Each article is
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I know that some businesses run tighter than others and it is possible that you won't be comfortable with that amount in the beginning. Don't misunderstand me, any marketing is better than no marketing. Don't get discouraged if your budget is lower than 14%. But use 14% as the ideal to strive for because, for me as well as many other growing businesses, it has proven to give the best rate of growth possible. How do I know, you ask? My company has expanded 400% in the past 2 years. Now picture your business at 4 times its current size... There's that smile I was looking for!
The growth of your business is based on three factors; quality products, great customer service and the proper amount of marketing. If you know you have the first two taken care and you still aren't experiencing healthy growth then you need to take a serious look at your marketing budget.
So sharpen your pencils, start calculating and decide how rapidly you want your business to grow.
Please take a moment this week to sit down and decide on your goals for the New Year. Even if it is past the New Year and even well into the year, set your goals for the rest of the year.
Everything is easier when are working towards a goal. My goal is your success and I assume that is your goal as well.
**************
Joy Gendusa founded PostcardMania in 1998; her only assets a computer and a phone. In 2004 the company did close to $9 million in sales and employs over 60 persons. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. Now she’s sharing her marketing secrets with others. For more free marketing advice, visit her website at www.postcardmania.com
**************
As part of our ongoing commitment to provide quality content, we
would like you to take a moment to rate this article on a five point
scale.
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This week's TIP
Put an Automatic Pull down Menu on your site.
Put an Automatic Pull down Menu like the one below on your site.
First add the following code to the <head> of your document.
<script language="JavaScript" type="text/JavaScript">
<!-- Begin
function formHandler(form){
var URL = document.form.site.options
[document.form.site.selectedIndex].value;
window.location.href = URL;
}
// End -->
</script>
Now add the following HTML code to the <body> your document where you'd like the menu to appear. Customize the fields in red to reflect your own menu items. Add as many <option> values as you like. You may use absolute or relative URLs.
<form name="form">
<select name="site" size=1 onChange="javascript:formHandler()">
<option value="">Go to....
<option value="http://www.first-site.com">First site
<option value="http://www.second-site.com">Second site
<option value="http://www.third-site.com">Third site
</select>
</form>
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* Get these syndicated tip feeds for yourweb site, free. *
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Second ArticleWebsite Promotion - Pay Me Now...Or Pay Me Later
In the past couple of years, it has become apparent that the various methods of website promotion are growing, and the
competition on the internet is heating up! Lots of people
are focusing the majority of their time to promoting their
website. There is a lot of money and time spent analyzing
how websites need to be optimized for the search engines in
order for the promotion of websites to be effective.
You could have the best product in the world, and if no one knows about it, the consumer misses out on a great product
or service, and you, miss out on the opportunity to make
money. Everywhere on the internet, you are bombarded with
terms like SEO, search engines, traffic, page rank,
keywords, meta tags, javascript, PPC. What does all this
mean to the person who is trying to get a foothold on the
internet?
What it means is that in order to run with the pack, you
need to keep up with the latest things happening on the
internet. Keeping up means continuous learning. And
marketing yourself on the internet is not a subject that we
learn in school, nor is it a part of any college course I've
ever seen.
So where do we learn how to promote ourselves in the most effective way? It's been my experience that you can "pay"
for your education with money, or with time. There are two
ways of looking at it. And it starts with this question. How
fast do I want to make money? If you want to learn quickly,
you will want to do some research on the internet, search
for membership sites or forums that are doing the types of
things you are interested in.
In other words find a expert, or mentor who is willing to train and coach you, and hire them to show you how to
properly market yourself and your product. Or if cash is
an issue, you can take time to "self- teach" yourself. It
can be slower, and yet many people who are experts today,
started out that way.
In my opinion, the internet will make more people wealthy, than any other vehicle we have ever seen since the
industrial age. If you want to be part of these exciting
times, determine what you want to do, find someone to teach
you how to do it, or take the time to teach yourself. And as
the Nike ads say "Just Do It" and start investing in
yourself and your future! There's no better investment than
that!
**************
Joan Roberts-Patterson has created a resource site
Fox Promotion . Feel free to submit an
article if you would like to contribute.
**************
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ong-time readers will realize that Web Sm@rts is a day early this week. That is because I'll be leaving later this afternoon for a mini vacation.
hile I won't be out in the wilderness like I usually am, I'm not sure how they're set up for Internet service where I'll be. Besides, this is suppose to be a vacation. Now why would I want to work? Might as well stay home if I'm going to do that.
any of you will be celebrating the United States 4th of July holiday this weekend. This is actually Independence Day and marks the 229th year of our independence from Great Britain.
wish you all a happy and especially safe holiday. Those of you who will have fireworks, please be careful. We don't want anybody losing any limbs or worse, their lives.
