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Feature ArticleCheck and Double Check!
Catherine, a RN, was unhappy with her job, so she
submitted her resignation. She was sure she'd have no trouble finding a new position, because of the nursing shortage in her area.
She e-mailed cover letters to dozens of potential
employers and attached her resume to each one. Two weeks later, Catherine was dismayed and bewildered that she had not received even one
request for an interview.
Finally she received a message from a prospective
employer that explained the reason she hadn't heard
from anyone else.
It read: "Your resume was not attached as stated.
I do, however, want to thank you for the vegetable
lasagna recipe."
Imagine your ad above!
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And that is the way life goes when we make mistakes
of which we are unaware.
I don't know how many times I have done this and
I'll bet you have made similar mistakes as well.
Oh well! That's life. Yet is does point out the need
to concentrate on what we are doing at the time we
are doing it, doesn't it.
Even then, we end up with spelling errors and
other little goof ups that turn people away from a web
site, or a newsletter, or an article.
I had an article sent to me the other day that was
purportedly from a motivation specialist. It was so full
of spelling mistakes and grammatical errors I found
myself having to work very hard trying to convince
myself this woman was who she said she was.
Do you have an article for Web Sm@rts?
Send to Web Sm@rts
Placing your article in Web Sm@rts is a great way to
gain exposure for you and/or your business!
Each article is
published with your name and web site, plus a short 'resource box' at
the end of the article.
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It is unfortunate, but true, that simple misuse of the
language can even cast doubt on not only your
credentials, but your credibility as being genuine.
While the worst person in the world to proof things is
the person who created it, you must proof, proof, proof.
Even when I do I end up with spelling mistakes that
others, thankfully, let me know about. If you are writing
an article, or putting up a web page or putting together
an ad, have someone else proof read it for you. It
will save a lot of grief.
Never forget that even when you do things right ninety
five percent of the time it might be that ever important
five percent that fails to get the results you are looking
for, like the nurse with her resume.
Check and Double Check!
**************
Ken Darby authors many articles found in newspapers and magazines throughout North America
www.the-pebble.com
ken.darby@emailsystemscentral.com
**************
As part of our ongoing commitment to provide quality content, we
would like you to take a moment to rate this article on a five point
scale.
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This week's TIP
Always use proper file naming conventions
One of the most common mistakes web
design newbies
make is to use improper file naming conventions on their images. Then
when their images won't display, they wonder why. The problem is that
not all Web servers and browsers display the same way. The trick is to
use HTML and file naming conventions that are common to all systems
and browsers.
When you save an image in an image editor like
Adobe Photoshop, you can name it whatever you want. However, there are
several characters you should never use in a filename:
- It's often convenient to use a long descriptive
name like "My dog Rex.jpg" but
when the Web
server sees this it will stop reading the file name once it gets to
the space. It will then look for a file called "My". The solution for
this is to use underscores ("_") instead of spaces
- People also often include dates in their filenames,
such as "WifePix-6/20/00.jpg". In
this case, the Web server will think
that the slashes actually indicate directories. It will assume you
mean that there is a file called "00.jpg
" which is inside a directory
called "20" which is itself inside
a directory called "WifePix-6" The
solution here is to use some other syntax for dates. A common way to
express dates on the Web is to indicate the year, month, and date in
that order without punctuation. For example, the filename indicated
above could be written as: "
WifePix-20000620.jpg".
- Another common mistake is to use apostrophes as in:
"My_dog's_pic.jpg". In this case,
the Web server will think the
apostrophe is a quote and will look for a file called "My_dog". Never
use apostrophes or quotation marks within a filename.
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Nearly all other punctuation marks can also cause
problems. In general, it's safest to use only lower-case letters,
numbers, and underscores.
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Second ArticleStarting a small business - What is right for you?
The first step in starting a successful business venture
is to have several ideas and to choose one from amongst
them. While being successful is not guaranteed, a new
business does take a lot of determination, dedication and
hard work to make it a viable venture. While the first
step is to have several ideas, what it also requires is a
series of small steps that answer pertinent questions for
the business to be successful.
The several ideas that you have need to be mapped against
your skills both physical as well as mental. The idea to
work has to be closely related to your skills, abilities
and your interests. You will be able to make a success of
your new business idea if it matches your personality in
terms of unique qualities and skills. For a person who
hates the outdoors, a new business venture such as a
landscaping or gardening service would probably not be
appropriate.
However, for a person who loves children and likes to be
with them, starting a tutoring or a baby-sitting service
might be ideal. Therefore, it all depends upon your
interest, desires, and what pleases and motivates you.
If you choose a business that is closely aligned with
things you enjoy, then you are much more likely to remain
dedicated and maintain interest - a good recipe for making
a new small business successful.
Just your interest and skill is not adequate unless there
is a market demand for the service in your area. Market
forces would dictate the business you choose to select
from amongst the many ideas. You will need to assess the
small and large businesses that may already be in the area
as competitors. It is rare nowadays for you to be the
only one providing that particular service in the area.
Another criterion to consider, when evaluating business
ideas, is its potential to generate repeat business and
customers. A business with repeat customers is always
superior to one in which the customer requires the service
just once. If it is the latter, you would have to
constantly look for new customers which can be tough,
especially if there is competition.
Lastly, you need to try to make your small business ideas unique. Have some special something you provide in
addition to a typical service, something others may not
offer. You need to be able to provide a quality service to
your customers from day one! If you cannot, then the small
business ideas you have will be of no use, as your venture
will not succeed. No one wants to use services again that
are not totally professional.
**************
Marcio Hesteine is the director and coordinator of
FBW Business, Inc -
which is a premier resource for business information. More
detailed information is available on this site:
www.fbwbusiness.com
**************
Download of the Week |
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FileZilla
FileZilla is a fast FTP client for Windows written by the Open Source community. It has all the features of commercial products retailing for $50 or more.
These features include the ability to login into SFTP and SSH servers, drag and drop support, ASCII and Binary modes,
session "Keep-Alive" functionality with timeout detection and full CHMOD support.
Download FileZilla
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t seems like vacations are always too soon over. That's what I get for taking a "mini vacation." Yet it was still 5 days with the holiday this week.
hat got me to thinking about Web sites. Some claim that the Web is all about content (which it is) and that's all you need for a site to be successful. But is that any reason not to dress up your site a little?
owever with the use of css you can dress up a site quite nicely and still keep graphics to a minimum. So dress up those sites! Eye candy is a good thing!
