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In This Issue
My 2¢ Worth.
Feature Article.
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Our weekly Web design tip.
Comic.
Second Article.
Download of the Week.
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My 2¢ Worth
here is an old aphorism which poses the question if a tree falls in a forest and nobody's around to hear it, does it really make a sound?
hat if you've created a killer Web site and no one visits it? Is it really a killer Web site? Sites have a tendency to get lost in the vast void that is cyberspace. Here are a few tips to drive visitors to your site. These few tips are by no means a comprehensive list just something to get you started.
et listed in the major search engines. There are still several that will allow you to add your listing for free, the chief among these being Google. Also register in topic-specific directories.
wap links with other companies. A link from another site can be effective as it implies that your site is "endorsed" by the site that carries your link. Links from other Web sites which are listed in the search engines will guarantee that your site gets listed at some point even if you don't submit to the search engines!
e sure your Web hosting company is reliable. Good hosts will have at least 99.9% up time. A nonfunctioning Web site can break you.
dvertise, advertise, advertise! Place an ad in E-zines such as this one. E-zine advertising is still the most cost-effective means of advertising on the Web.
How many times have you come across someone offering the "secret" to making money on the Internet? Myself, I lost count a long time ago.
All too often these "secrets" are the success stories of a few people who, through natural ability, luck or a combination of the two have struck it rich. And now they want to tell you their special "secret".
And here is where you find the biggest lie of all: "If I did it, anyone can." Not true. Never was. Never will be.
The success story of one individual does not provide you with a blueprint that will guarantee success for you.
So much for the bad news.
Now for the good news. This is no secret.
A certain group of people - and they are a very large group - have known how to turn words and images into cash for a very long time.
Discover why 98% of web marketers are Still Failing while the Top 2% remain in Positive Cash Flow. Give Yourself
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For almost a century direct marketers have been testing the best copy, the best offers, the best formats and the best layouts. Their aim? To drive immediate results. Direct marketers are interested in collecting names and driving sales.
And over all these decades a huge body of testing results has been collected.
The writing and design of effective direct marketing is still part art - but a lot of it is also a science. Direct marketers KNOW which types of headlines work best. They KNOWN what kinds of designs and layouts are most effective. They KNOW the length and approach to copy that result in the most sales and happiest customers
So how do you apply this knowledge on the Internet?
The Internet is the ultimate direct marketing medium. It's easier to get your prospects to click a button than it is to get them to mail in a response card or pick up the phone.
The point being...why risk following the advice of numerous self-appointed experts when looking for success online?
Why not, instead, follow a tried, tested and proven approach with the established skills of successful direct marketers?
Do you have an article for Web Sm@rts? Send to Web Sm@rts
Placing your article in Web Sm@rts is a great way to
gain exposure for you and/or your business! Each article is
published with your name and web site, plus a short 'resource box' at
the end of the article.
Once you know how, proven direct marketing methods CAN be applied to the Internet. And they work.
Your next step...
If you want to know how to make money on the Internet, there is no secret. You simply need to learn the craft of a direct marketing copywriter. Find out what is known, what already works, what is proven and established.
With direct marketing copywriting skills, applied to the medium of the Internet, you can either sell your skills to others who have their own online businesses, or you can create or improve your own site and business, with your own products or services.
What do I recommend? You next step is to read my review of a truly comprehensive course written specifically to teach you how to become a successful Internet direct marketing copywriter. It's called "Secrets of Writing for the Internet". (But as you now know, it's not really a secret at all!) Start here: www.freelancewritingsuccess.com/web-secrets.php
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Nick Usborne is a freelance writer, author, speaker and advocate of good writing. For more articles and resources on making money as a freelance writer, visit his site at www.FreelanceWritingSuccess.com
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No matter what type of business you are in you want to get paid for your products and services by your customers and
clients. Preparing itemised bills by hand used to be simple
enough when you only had a few to do each month but it
becomes a lot more difficult to do as your customer base
grows. The time needed to prepare each bill means that
billing often takes much longer than you would want and is
open to increased human error, especially when the end of
the month approaches.
A solution to this and other billing issues is to invest
in a billing system. Obviously the amount of storage space
needed is reduced with a computerized billing system as
all the information can be stored on different storage
media. Calculations can be done automatically with the
figures being taken directly from timesheets. This ensures
that all work completed for a particular customer is
accounted for and included in their bill. The amount of
data that needs to be inputted is greatly reduced when you
have a suitable billing system that can extract figures
from a variety of sources including timesheets and purchase
orders for items particular to a customer's order.
When you are deciding on a billing system, you will
obviously have to consider your company~s specific needs
and the functionality you need, as well as its compatibility
with other business tools. There is nothing worse than
finding you are going to have to replace all your existing
systems to be able to accommodate the new billing
system. A bespoke billing system is often the ideal
solution to this problem but time and money are the two
main constraints. It can be extremely costly for a software
house to design a tailor made billing system and the
costs can be huge. Financial limits and implementation
deadlines will obviously mean that some systems can be
excluded immediately.
You need to consider a number of factors when
researching systems. Obviously you want the system to
produce the bills from your existing sources of information
so you need to know how this data is input. The system
needs to be easy to use, or you need to have suitable
employees who are able to learn software quickly. If you
can get hold of a demo version for a number of different
billing systems you can begin to evaluate each one and
produce comparison reports to help with the final decision.
Networking can provide valuable insight into billing
systems that other companies use. It is important to
listen to their experiences regarding ease of use, support
from the company and consider how flexible the system
is for the future.
**************
Shirley Allen is the owner and operator of
A&O Billing, Inc. which
is a premier resource for billing information.
For more information, go to:
www.aobilling.com
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Download of the Week
Keynote is a multi-featured tabbed notebook accessible with a single key press. It has many text formatting functions to organize numerous separate notes within a single file.
It can be used as a simple scratchpad for quick notes and ideas, or as a personal contacts organizer. It's free.
Use Link Crafter to drive more traffic to your
site. Free download from PWD.
lc.exe
Text Tally from Harmony Hollow software
is a handy text counting utility. Download it free from PWD Download now
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