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Feature ArticleGet A Grip on Your Internet Goals to Bring in Sales, not Woes.
As far as search engine marketing tactics go, your goals must be defined and long term oriented to attract targeted, high-lead-yielding web users with the greatest potential of conversion to customers. SEO, or search engine optimization is NOT a one-time shot. Winning the lottery or discovering oil will get your rich quick. Hiring an Internet marketing company to do a job and leave will not get your rich, ever. We will examine the importance of long term goals as they apply liberally to search engine and general Internet marketing, and show you how to view your web marketing strategy with knowledge, confidence and vision. See your target clearly, not through the rose-colored glasses so many marketing geniuses and false gurus try to slip over your eyes.
WHY TALK ABOUT GOALS?
Because too many people still don't understand that building a well optimized site, establishing and maintaining search engine rank, and helping your customer base continue to grow takes effort and time.
Because the Internet can most definitely help your business and probably increase your sales immensely, but not overnight.
Because nothing is free. Getting on the first page of a search is not free. It takes money for someone to research if it's even feasible to attempt high ranks with your product or if an ulterior approach must be developed. If you have the expertise to do it yourself, it takes your own, valuable time to build and rebuild your pages for long term gain. It takes time for changes to be picked up by the search engines and ranked.
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OPTIMIZATION DOESN'T HAPPEN JUST ONCE
This is another concept many people misunderstand, where some shady SEO's take advantage, and what fuels a lot of ulcers. If you optimize a page for a targeted keyword phrase and you, I, or someone doesn't keep supporting that page by adjusting and tweaking the optimization techniques as the competition changes, as the internet changes, and as you add new content, then your money will be a wasted. You might pay thousands of dollars for someone to successfully get you top the top three pages across the main search engines if you have a particular non-competitive niche or unique approach to a competitive one. And you could get record sales that first month you reach those great positions!
But, then your competition starts outranking you, your unique approach is now hindered by copycats, search engines have changed their focus and algorithms, you've just purchased raw materials, hired extra help because you thought your demand had spiked, and invested in a bigger office. Three months later you're screaming at your web guy who rightly says, "I'm sorry, I did what you paid me to do!"
BUILD YOUR SITE LIKE YOUR BUSINESS
As you must build your business, so must you build your web site. It should have a solid and strong foundation that will keep it at the top once it gets there. You are much better off investing in a web design or optimization firm that's going to stay with you for several months. Invest in monthly maintenance programs so your new pages are continually changed to match the Internet and competition.
Remember, every main page on your site should be optimized. Each page is a chance to be ranked in a search engine. Monthly maintenance plans may seem like a lot of money, but when you add up the time it takes and the amount of constant research and tracking involved, it's a valuable investment. If your serious about your presence on the Internet, don't sell yourself short.
Just like traditional marketing, Internet marketing has multiple thrusts and targets. You wouldn't try to brand a new national company by running one ad in the local newspaper, right? You'd hit all sides of your market with PR stories, advertising, maybe telemarketing, parties, and incentive programs. And you'd track every move and response and lead and sale to five decimal places.
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It's the same principle with Internet marketing. The best part is that dollar for dollar marketing on the Internet costs almost nothing.
If you have a pay per click campaign, it is even more important to have a good handle on that. It's very easy to waste thousands of dollars because you didn't continually modify your ads and target your keywords.
DEFINE THE GOALS
Whether web design and development, maintenance, search engine optimization, or any Internet marketing endeavor, always begin with a clear vision of where you want to go. If you hire a company to work with you, let them help you define those goals.
Even a simple website that is nothing more than an online brochure has a purpose. Understand what that purpose is. And don't let anyone touch your site in any way that doesn't have a clear idea of what the objective is!
By outlining where you are and what you are striving for you will spend your money wisely, and get the most beneficial results from your Internet marketing.
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John Krycek a creative director at theMouseworks.ca web and graphic design in Toronto. Learn more about search engine optimization, internet marketing, web development and graphic design in easy, non-technical, up front English at www.themouseworks.ca !
**************
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This week's TIP
Browser Caching problems
Almost all current and old browsers use the Cache
feature to allow for fast loading and viewing of pages you have
already been to. This will sometimes cause people to see old versions
of your page. To tell browsers when to get a newer copy of your site,
you should use following tags:
<META http-equiv="Expires"
content="Thu, 22 Dec 1925 1:00:00 GMT">
<META http-equiv="Pragma"
content="no-cache">
These meta tags should be placed in between your
<head> and </head> tags. Also, the specified date should be a
date in the past so that the browser will immediately get rid of the
cached copy or not keep it at all. It is also best to use both tags
because most browsers understand the "Expires" tag; however, some
older browsers may still look for the "no-cache" tag.
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Second ArticleIncreasing Sales Conversions Can Lead To Huge Profits
Increasing sales conversions is crucial for your business. Sales conversions are comprised of converting potential
customers into buyers. For example, you have a hundred potential customers looking at your product or service and five of them make a purchase then your sales conversion rate is five percent. It is very important to understand these numbers in order to understand increasing sales conversions and for your business to be able to grow.
One of the first things you need to do to concentrate on
increasing sales conversions is calculate where your
sales conversions currently stand. The best way to achieve
this and get accurate numbers is to chart it over an
extended period of time. If you collect this data over a
short period of time your chances of accuracy will
decrease. In other words, Wednesday in the middle of the
month may be your best day and the last three days of the
month can be your worst if you collect your figures on the
first two weeks of the month then your averages are not
going to be accurate.
Determine what the average sales conversion is for your
industry. This will give you a better idea of how you
stack up against your competitors. However, some
industries do not collect this data. If yours does not,
then get excited because you will be one step ahead of most
of your competitors by doing so. Increasing sales
conversions is the key to increased market share.
Next, examine how your competitions are marketing and
look at why some marketing strategies work better than
others in terms of sales conversions. This will help you
work out what will work for your, so you don't need to
unnecessarily waste your own time and money - after all,
why not learn from the mistakes of your peers. Once
you know this information you can work towards increasing
your own sales conversions.
With data in hand, now let's decide how to begin
increasing sales conversions for your business. First,
analyze what products or services are your weakest then
which are your strongest. Then decide which areas can be
improved upon. Determine the differences in why some do
well and others do poorly. This will give you a better
foundation to start from and give you a clearer vision of
where you want to be. It is also a good idea to start with
the strongest of the mix.
How effectively you market your product to potential
customers is the key to a successful increase in sales
conversions. So by using your strongest seller and
marketing it effectively and keeping a record of your
progress you will be able to examine what works and what doesn't.
Bare in mind that increasing sales conversions is a steady process and it can take time to achieve success.
Increasing your sales conversions will increase your profits, and increase your knowledge of your target markets.
**************
Tina Valiedi is PR Director and author at MPStrategies Firm
a company providing super-targeted web traffic to online
businesses. Sign up for the Strategic Traffic Tips eZine
by visiting www.mpstrategiesfirm.com today.
**************
Download of the Week |
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System Security Suite (3S) is the program to remove internet tracks and junk files from your computer. It allows you to delete Cookies, clear Internet Explorer Cache, delete index.dat Files, clear Typed URLs, Windows Temp Folder and much more.
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omorrow marks the anniversary of the Armistice which was signed in the Forest of Compiegne by the Allies and the Germans in 1918, ending World War I, after four years of conflict.
t 5 A.M. on Monday, November 11, 1918 the Germans signed the Armistice, an order was issued for all firing to cease; so the hostilities of the First World War ended. This day began with the laying down of arms, blowing of whistles, impromptu parades, closing of places of business. All over the globe there were many demonstrations.
n November of 1919, President Woodrow Wilson issued his Armistice Day proclamation. In Emporia, Kansas, on November 11, 1953, instead of an Armistice Day program, there was a Veterans' Day observance. Ed Rees, of Emporia, was so impressed that he introduced a bill into the House to change the name to Veterans' Day. After this passed, Mr. Rees wrote to all state governors and asked for their approval and cooperation in observing the changed holiday. The name was changed to Veterans' Day by Act of Congress on May 24, 1954.
lease take a moment to remember our veterans. They have given so much so that we may live free.
