My 2¢ Worth

olks are now gearing up for the big 4^th of July Holiday in the United States. On July 4, 1776, we claimed our independence from Britain and Democracy was born.

 know many of you will be celebrating with fireworks. It's traditional. Don't forget the meaning of this tradition. Those dazzling displays that light up the night sky on July 4^th are meant to represent "the rocket's red glare, the bombs bursting in air."

arly American's fought hard for the independence we enjoy today. Please remember what this holiday is about. It's not just fireworks, family gatherings and picnics. While all those thing are fine, there is a reason we celebrate this holiday.

Feature Article

The Fundamental Key to Internet Home Business Success

by: Stone Evens Internet Home Business Ideas and Opportunities

In regard to making money on the Internet, everyone is always looking for the quick fix. They want to sign up for a program, place an advertisement, and make hundreds or thousands of dollars instantly. While this may be possible depending on your circumstances, the most direct and guaranteed path to success on the Internet is to stick with the fundamentals.

A friend of mine who is an athletic coach for kids in the city where I live reminded me of this lesson. This guy is actually so passionate about kids and athletics that he coaches 4 different sports: basketball, soccer, baseball and football. Of course, he has a kid of his own on each team. But what is remarkable about this guy is the results he gets with his teams.

He was recruited to coach the 8th grade football team where his children go to school. After 27 years of losing seasons in a row, the first year my friend became the head coach the team won the district championship and repeated their championship run the following year. This past weekend he coached 12 different games and won all 12 of them. As you can tell, this guy is extremely dedicated.

But the funny thing is that he and the kids he coaches are not totally hung up on winning. If they lose a game, they feel equally good about themselves as they would if they had won. What matters most to them is how well they played and lived up to their potential as a team.

The real question is how my friend's teams continually perform on such a high level and beat nearly anyone they play even though they are often smaller and younger than their competitors. I asked this question to my friend the other day and he told me that it's all in the fundamentals.

In his practices, all he works on with his kids is keeping a positive mindset and practicing the fundamentals. He told me that his teams never scrimmage or strategize about upcoming games during practice. They simply work hard on all the fundamentals of whatever particular sport they are playing and do so more than any other team they play. This constant practice and improvement of the fundamentals is what allows his teams to progress faster than his competitors. While most other teams get caught up with how to win, out-strategize, be stronger than and intimidate their opponents, my friend's team is just so good at the basics that they blow everyone out of the water when game day arrives.

This got me thinking about my own Internet business and why I've been able to succeed on such a high level while most others who have tried to do what I do have failed. The answer is not really surprising.

Most people who try to build a successful Internet home business are looking for the quick fix. They want it to work IMMEDIATELY and so they usually fall prey to business opportunities that promise to help them get rich overnight and advertising scams that promise to deliver thousands of hungry prospects to their website in the next 24 hours. Of course, these opportunistic schemes are really just geared to steal people's hard earned money. You see, when someone is desperate and looking for an INSTANT solution, they will often be taken advantage of and their chances for success with an Internet home business are slim to none.

However, while there are thousands of business opportunities on the Internet and millions of different ways to advertise and promote your website, I personally practice the fundamentals in my Internet home business. I do this by sticking with the business opportunities I've joined for the long haul and promoting my website consistently with simple, affordable and easily maintained Internet marketing techniques.

In fact, one of the techniques that works best for me is writing articles like this one and getting them published on other people's websites using article syndication tools and software such as those provided by the good folks at Content Propulsion Lab: http://www.ContentPropulsionLab.net

By writing articles and getting them published on other websites online using powerful tools like those mentioned above, I'm able to get my name and website address in front of thousands of people without paying a dime in advertising. Of course, the key to this strategy is that I write and distribute articles consistently in this way. It's one of those "fundamentals" that doesn't cost anything but a little time and effort. Fact is, it's this price of time and effort that most people are unwilling to pay. They'll gladly part with hundreds or even thousands of dollars, but ask them to do a little hard work and they say "No way."

It's this understanding that can separate you from the pack. If you are willing to practice the fundamentals of your business faithfully and consistently, you will be destined to succeed on a high level. But if you can't and you're only looking for the quick fix, you have already lost the game before you even set foot on the field.

Even pros like me practice the fundamentals every day. In fact, especially pros like me practice the fundamentals. The moment I stop practicing the fundamentals is the moment I stop being a pro. Think about this carefully and then renew YOUR commitment to the fundamentals of your Internet home business today. Do this and you will soar past your competition.

**************

Stone Evans, The Home Biz Guy is an Internet home business authority who has helped thousands of people launch a successful Internet home business. To learn more about Stone Evans and find an Internet home business that is right for you visit www.Home-Business.com

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Second Article

Marketing - The Life Blood Of Any Business

by: Andrea Lea Churchill FWS Marketing

Marketing is a broad business subject that encompasses a range of activities including advertising, public relations, sales, and promotions. Generally, you will find that people often confuse sales with marketing, when in fact the two are quite different. Marketing is all about getting a product or service into the market, promoting it, influencing behavior, and encouraging sales turnover. Sales, quite distinctly, is the actual transaction of getting a product or service into the hands of your customers.

With so many messages being propelled towards all of us these days, it is more critical than ever for a company to get their product noticed. This means marketers have evolved to being creative. Marketing is not an exact science and managers who know little about it are afraid that the marketing staff within their firm is often wasting valuable money. The truth is that marketing is an investment that always pays off; it just may come back in ways that are not necessarily measurable. So even though one campaign may bring moderate results, another will bring astonishing profits.

Companies not committed to a marketing program are at a disadvantage in today's business world. Those who are still focused on their products, rather than their customers, are doomed to experience lots of failure. Knowing what your clients' expectations are and working to exceed them is the key to ultimate business success.

There are millions of marketing ideas just waiting to be created. If you need to generate ideas, start by brainstorming on paper or on the computer. One small idea generally leads to many other ones. Alternatively you can do an internet search for specific marketing ideas you are wanting to use in your marketing program. If you lack the time or talent to be creative and generate your own marketing ideas, there are marketing companies that can assist you to build a complete marketing strategy.

When you are planning your marketing program, keep in mind the hurdles you may face, and think of ways to eliminate them. Some things that may hold you back from implementing your marketing ideas include budget shortfalls, lack of skill, or being understaffed. Think of ways around this as you plan your strategy for the future.

Finally, think about the specific steps that you can use in a marketing campaign. Your marketing actions might include advertising, sponsorship, branding, and public relations. Or, you may want to stick with direct mail, product packaging and creating promotional materials such as caps or pens. Whatever method you choose, make sure you are pointing excited energy in that direction. It will be reflected in the results!

**************

Andrea Lea Churchill has created a resource site FWS Marketing . Feel free to submit an article if you would like to contribute.

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