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  Vol 7 #31
Web Sm@rts
from Paradigm Web Design
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In This Issue

  • My 2¢ Worth.
  • Feature Article.
  • Rate our Feature Article on a 5 point scale.
  • Our weekly Web design tip.
  • Comic.
  • Second Article.
  • Download of the Week.
  • Comment on this publication.
  • Recommend us!
  • Unsubscribe information.

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My 2¢ Worth

elcome everyone! I picked up quite a few new subscribers during my absence and I'd especially like to welcome you folks. Hope you enjoy this E-zine.

ilwaukee is a nice enough city, however, I think I must have picked about the worst possible time to visit. They've got that whole city tore up! I've never seen so much construction in my life!

ow I'm no stranger to road work, mind you. Here in Minnesota will like to say we have Fall, Winter, Spring and Road Construction. Milwaukee definitely has us beat this year. Even the detours had detours. It was a mess!

ave you ever heard this phrase, "You can't get there from here?" I think I know what that means now.

ome of you who know me quite well are going to ask, so the answer is no, I did not sample any beer. I didn't even visit a brewery. I know how beer is made.

ll in all, it was a nice trip and I enjoyed it, despite the road work. Be nice when they get it done.

 got home last Thursday around 11pm and had a brand new project waiting for me Friday morning, which I just wrapped up recently. That was good timing, I need the money. I spent too much during my travels.







Software we use
Adobe Photoshop 5.5
Thumbs Plus
Paint Shop Pro 7.0
Spot IT 2.0
CoffeeCup Image Mapper
Net Studio 2000
GIF Movie Gear
Animagic GIF
Xara 3D 3.0
Banner Maker Pro
WS_FTP LE
CSE HTML Validator
QuickFTP
Net Sketch
Pixel 3D
Just Buttons
Dispenser
Art-O-Matic
PhotoMix 1.00
GIFfyBatch
ShoeString Picture Dicer
BrowserMaster
Zip Office 98
EditPlus
Anchek FontPeeper
Screen Calipers

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Feature Article

How I Use Email Automatic Responders


by: Jeff Schuman
Email Automatic Responder

An email automatic responder or autoresponder is the second most important marketing tool I have to make money online. The first would be my hosting company. Without these 2 tools my internet marketing business is dead in the water.

In the world of internet marketing, millions of sites are fiercely competing with each other to gain new clients. For any ecommerce site to succeed, it must capture the interest and the trust of its visitors. It is not enough that your site is perfectly designed or has the latest in animation of content.

You should focus your efforts not only in attracting visitors but also in leading them to make a purchase. There are dozens of marketing strategies you can use to attract more buyers and pump up your sales. One of them is by establishing an excellent and professional reputation for prompt and efficient response.

As more potential customers visit your site, you should expect a flood of inquiries and requests for information. This is an excellent opportunity for you to capture more clients and lead them to buying from your site. Thus, it is important that you carry out an efficient and prompt response to every email you receive. The fastest and most effective way to do this is by utilizing an email automatic responder.

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Autoresponder services use a computer program that automatically return a prewritten message to anyone who sends an email to your site. It is widely used for responding to consumer inquiries and visitor comments and suggestions.

Follow up automatic responders are also used by e-zines in responding to people who subscribe or unsubscribe to their online magazines. Companies, who send out their e-newsletter regularly, also use utoresponders.

How can effective autoresponder services help boost your business? The answer lies in its ability to return a prompt response to any e-mail the site receives. By responding rapidly and efficiently, you create a very good impression on your potential customer. Good email autorespondrs help you get important information back to these customers immediately. An effective autoresponder service helps you communicate your message promptly, creating a sense of professionalism and efficiency that your clients will definitely appreciate.

Another very important advantage of email automatic responders is that it saves time with multiple marketing tasks. Certainly, you do not have enough time to personally make and send all correspondence. Autoresponder services allows you to send thank you letters, newsletters, product information, brochures, orders etc. to hundreds of clients almost immediately and simultaneously. Autoresponder services are also indispensable in any email marketing campaign.

Do you have an article for Web Sm@rts?
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Placing your article in Web Sm@rts is a great way to gain exposure for you and/or your business!
Each article is published with your name and web site, plus a short 'resource box' at the end of the article.

Choosing the right autoresponder is very important. What makes the best automatic responder? First, you should pick an autoresponder that is reliable and can give you 24/7 service. You cannot afford to lose a customer because your autoresponder failed to answer his query or request for information. The ability to respond promptly is the first thing you must look for in any automatic responder.

Another key factor you should consider when choosing Autoresponder servcies is flexibility. Good autoresponders allow you to customize unique responses that will have maximum effect on the customer. You should avoid creating an impression that the customer is communicating with a machine instead of a real human being.

An excellent email automatic responder lets you provide the information that is specifically targeted for what the potential customers are looking for. Because any email from potential customers essentially represent the customer's intent on getting more information about your product, which can ultimately lead to direct sales, all emails are important. Thus, a top Autoresponder servcie must fulfill all these duties to help you boost your business.

For all of our autoresponder needs we prefer Aweber. They are very reasonably priced and have proved to be reliable and easy to use.

**************

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**************

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This week's TIP

Indenting Text

The <blockquote> tag enables you to indent your text from the left and right margins within your web page. however, it won't enable you to indent your text from just one side.

If you would like to indent your text from the left margin only, you can use the <ul> tag (the same tag you would use to create a bulleted list). the only difference is that you won't use the <li> tags with it. your text will be indented just as a bulleted list is, but there won't be any bullets.


    Here is an example using the <ul> tag without the <li> tags. I have created a border to signify a web page. Notice how the text is indented from the left margin only. Perhaps the best part is that this technique displays well on all major browsers and validates too!


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Second Article

Best Affiliate Programs


by: Donald N. Lombardi

I have some good news, and some bad news. The good news is that there are many good affiliate programs out there. The bad news is that you will have a hard time identifying which are the best. Everyone has to decide for themselves which program they know and like enough to promote on a continuous basis.

When it comes to the best affiliate programs for me, I have considered a couple of things. First, who is my target audience? (And I had to make sure it was not me, a trap that most people fall into). Since most people using the internet are females between 20 and 50 (I read this some place not too long ago). I decided to pick them as my target market and design my site around them.

My second consideration was what this group is buying on the internet. What I discovered was that they were shopping for all kinds of things on eBay, Amazon, and Overstock.com. Upon further research I noticed that this group had a lot of stay at home moms who were interested in earning extra money for various reasons and were heavy into surveys, data entry, and typing jobs. I spread my research further using information that I gathered from search engines and other websites concentrating in this arena. Here I saw a lot of duplication and not necessary things that I would be comfortable with associating myself.

I started to do some thinking on my own and reasoned that if most people use the internet for information then maybe I should provide some information. So, I have an eBook on how to make money on the internet as a free offer on my website. I also set up a FREE Newsletter where I offer marketing tips on a continuous basis so that I can stay in touch with my customers.

Looking at the web site with what I had up to this point, left some room for creative thinking. My thought was that if these ladies were going to work and shop on my site I should give them some things to shop that are not readily available in every neighborhood shopping strip or mall. So I picked the Playboy store and Fredericks of Hollywood as a special attraction. The Dollar store, Golfsmith, and Entrepreneur Magazine were thrown in because of their brand value. And that is it.

I know I have a site that I am very comfortable with and think it represents the best affiliate programs for my business. That may change tomorrow, but right now I am having a lot of fun with it.

Your approach to finding the best affiliate programs may be different from mine, and that is fine. However, keep in mind that it is a business that you will be getting heavily involved in, so look for what will work best for your personality and your style.

Affiliate programs are a great way to make money, especially if you do not have a product of your own. The majority of affiliate programs are free to join and you can get started with most of them within 24 hours. So what are you waiting for — get busy and have fun!

**************

Download of the Week

System Security Suite (3S) is the program to remove internet tracks and junk files from your computer. It allows you to delete Cookies, clear Internet Explorer Cache, delete index.dat Files, clear Typed URLs, Windows Temp Folder and much more.

Download 3S System Security Suite




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