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Feature ArticleEverything You Need to Know About Linking
Websites that are able to amass a large number of links from
related websites that contain relevant content, tend to have
an advantage when attempting to rank well in the large
search engines. The tricky part is understanding how to
build a large quantity of quality links. With the growth of
the web and increased competition, search engines are
weighing link relevance, and link authority as part of their
ranking algorithm.
Earning Links
Link popularity is a form of "social bookmarking". Think
about it, a link is akin to a "vote" from the source. Just
like in the real world, a vote from a source that is known
to be trusted and respected in a specific industry carries
more weight and contains more social clout, so does a link
from a credible online source. Web links are seen as a
recommendation or a website endorsement. If the endorsements
are from established respected sources in a specific sector,
the link is weighed heavier than an unrelated link or links
from a source that is not yet established.
The easiest way to earn a link is to provide quality unique content. How do you know who is respected?
One way to determine the value of a website is by accessing
its PageRank. PageRank is visible in the Google Toolbar and
is calculated based on the number of quality incoming links
that a website has. Alexa Rank and TrustRank are also
indicators of a websites popularity. Alexa tracks the
websites that people who use the Alexa toolbar visit. Based
on these visits, they determine the popularity of a website
and rank it accordingly. TrustRank is a little more
difficult to pin down. TrustRank is based on the assumption
that good websites rarely link to bad neighborhoods.
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PageRank and Alexa Rank can be used to help webmasters
assess what webpages and websites are valued by search
engines. Keep in mind, this is not an end-all/be-all. The
rankings should only be used only as guides. Relevance
matters, a link from a respected tree website will not help
a software website unless they are selling software related
to trees or landscaping.
Authoritative Links
Some websites wield great power. They are not topic specific
and are considered quality credible sources or
"authorities". Examples of authoritative sources would be
other search engines or directories like Yahoo, DMoz and
Wikipedia. They are respected resources on almost any
industry topics. Authoritative links are desirable and can
help increase a websites popularity.
Deep Linking
Regardless of a websites topic material, if the website is
well designed and informative, its generally not too
difficult to attract links to a websites' main page. But
what many webmasters do not realize, it is equally important
to attract incoming links to a variety of pages on the
website. The more varied the links to various webpages
within a single domain, shows search engines that a website
contains an abundance of quality material. Anchor Text
When a publisher links to a website, the search engines
consider the link text used in the link. Varied but related
text in the link shows what the material is about. All links
that contain the same text look "unnatural" and may be
considered as "purchased" or unreliable. Search engines are
partial to natural incoming links. Ideally attempt to
establish varied linking text that unite in a common theme.
An example: Software Marketing Resource
http://www.softwaremarketingresource.com has a number of
links with text containing things like: software marketing;
shareware marketing; software promotion; online software
marketing; promoting software; promoting shareware. All are
synonymous with software marketing and are natural phrases
that would be used to describe the same website.
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Directory Linking
Directories should not be overlooked in linking strategies
and while webmasters should not rely on directories solely
when developing strong links, they can be advantageous.
Particular attention should be paid to topic specific
directories. A topical directories are often consider
authorities and a related link can boost exposure.
Competitive Intelligence
Webmasters looking for links and don't know where to look, should have a peak at who is linking to their competitors.
Use competitive intelligence to track down quality link sources.
Give it Away
An easy way to earn links is to give something away. Whether
you are providing quality content free of charge or a free
software application, webmasters appreciate quality content
and products that are available free of charge. Use the free
item or content to draw attention to your website, if you
are truly providing something of value, it will generate
unsolicited links that are invaluable. Develop a linking
strategy as part of your website marketing plan.
The aim should be to attract authoritative links from
related sources.
**************
Sharon Housley manages marketing for FeedForAll software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage a wireless text messaging software company.
**************
As part of our ongoing commitment to provide quality content, we
would like you to take a moment to rate this article on a five point
scale.
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This week's TIP
Browser Caching problems
Almost all current and old browsers use the Cache
feature to allow for fast loading and viewing of pages you have
already been to. This will sometimes cause people to see old versions
of your page. To tell browsers when to get a newer copy of your site,
you should use following tags:
<META http-equiv="Expires"
content="Thu, 22 Dec 1925 1:00:00 GMT">
<META http-equiv="Pragma"
content="no-cache">
These meta tags should be placed in between your
<head> and </head> tags. Also, the specified date should be a date in the past so that the browser will immediately get rid of the cached copy or not keep it at all. It is also best to use both tags
because most browsers understand the "Expires" tag; however, some
older browsers may still look for the "no-cache" tag.
* Get these syndicated tip feeds for yourweb site, free. *
ad box #4 Tips for Today's Woman
Recipes, fundraising tips and opportunities, child safety, tips on health and beauty,
business opportunities, shopping and finance, home and family, food storage tips, women's devotional.
www.todaysmodernwoman.com/
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Second ArticleAffiliate Programs - A Helping Hand For E-Businesses
An affiliate program refers to the modern, web based equivalent of an old concept. In the past businesses have paid other groups or businesses ‘finder’s fees’ for recommending their service. Web based affiliates work on this principle.
Company A will ask that company B has an advertisement for their website (site A) included on their website, site B. So when people viewing site B see the advertisement for site A and go on it, company B earns money from company A as reward for providing them with customers.
With online business this payment is commonly done based on the amount of times that an advertisement is clicked on by customers. When the user clicks an advertisement banner and is redirected to the advertised site, it is recorded and an agreed amount of money is given to the site hosting the advert, per click. Many sites are very open about this and will state that the following advertisements are affiliates and that to show support for their site, please click the advertisement at least once, providing them with the funds to continue running the site. The great benefit of this method is that the advertiser only pays for each actual customer referred to them, minimising money spent on ineffective advertising.
Clicking is not the only method used. Sometimes payment is by referral, the customer being more formally referred to the affiliate company by a method such as placing a box on a form suggesting that the user accepts mail from the affiliate. Also, it is common for the advertiser to pay their affiliates per sale, giving them a percentage of the sales made from the customers that they refer.
Some companies provide the affiliate connections between businesses as their sole trade. They will seek out companies that can benefit from advertising with each other and for a tariff, provide the connection.
Affiliate groups have come under fire from internet users for using ‘spam’. This is blanketing the web user with advertisements, through email, pop up windows etc, to get them to click the advertisements. However this is not practised by the majority of affiliate programs, who are content to simply provide a modest banner linking to the site that is paying for the advertisement, often quite helpful to customers.
**************
John Gibb is the owner of The Affiliate Info Site, For more information on Affiliate programs check out The Affiliate Info Site
**************
Download of the Week |
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AScrape
At-A-Glance Auction Monitoring on Your Desktop. AScrape is a stand-alone Windows application which allows you to keep track of Ebay auctions.
AScrape has a color-coded item list.
Green - item is open for bidding.
Red - item has less than an hour before close.
Grey - item is closed.
Download AScrape
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his Monday marks Labor Day here in the States — the traditional end of Summer and the one day of the year I might actually do some labor.
eriously though, Labor Day was the creation of the labor movement and is dedicated to the social and economic achievements of American workers. It constitutes a yearly national tribute to the contributions workers have made to the strength, prosperity, and well-being of our country.
t's been over 100 year since the first observance of Labor Day, yet there is still some doubt as to who first proposed the holiday for workers. Some records show that Peter J. McGuire, general secretary of the Brotherhood of Carpenters and Joiners and a cofounder of the American Federation of Labor, was first in suggesting a day to honor those "who from rude nature have delved and carved all the grandeur we behold."
eter McGuire's place in Labor Day history has not gone unchallenged, however. Many believe that Matthew Maguire, a machinist, not Peter McGuire, founded the holiday. Recent research seems to support the contention that Matthew Maguire, later the secretary of Local 344 of the International Association of Machinists in Paterson, N.J., proposed the holiday in 1882 while serving as secretary of the Central Labor Union in New York.
