Vol 7 #45

Paradigm Web Design Home Web Sm@rts header

Welcome! to all new subscribers this week. I hope you enjoy this publication and find it an integral part of your weekly reading!

This E-zine may have been forwarded to you by a friend or colleague.
If you would like to subscribe, please point your browser to paradigmwebdesign.net/subscribe.html

In This Issue

Please visit our sponsors. They offer some great products and services and they keep this publication coming to you for free.

Imagine your ad above! For rates click HERE

My 2¢ Worth


appy Thanksgiving Americans!

ost Americans believe the thanksgiving celebration is unique to our country. It is not. Canada just celebrated their Thanksgiving holiday about a month ago.

hroughout history mankind has celebrated the bountiful harvest with thanksgiving ceremonies. Harvest festivals and thanksgiving celebrations were held by the ancient Greeks, the Romans, the Hebrews, the Chinese, and even the Egyptians.

ad box #1

Want a money-making website without all the work? Just read the sales stats from one site last quarter...

  • 24 Affiliate checks totaling $2,047.20 in commissions.
  • 25 direct sales for $3,725.00 more in profit.
  • 240 new sub-affiliates, and multiplying DAILY.

You can get a pre-designed site just like the one generating those stats, if you act quickly...

Click Now!

Imagine your ad above! For rates click HERE

Feature Article

Viral Marketing for your Internet Business Opportunity


by: Donovan Baldwin

Viral marketing is all the rage for getting the word out about your internet business opportunity or product.

Actually, viral marketing is not really new despite its climb to prominence in internet marketing in the last few years. It is not much more than one way the internet seeks to capitalize on a tried and true marketing technique - word of mouth. This is the same thing network marketers have been doing for years. However, with the advent of the internet, it has become possible for people selling candy in Louisiana to reach thousands of people from all over the world.

In fact, several daring internet entrepreneurs have constructed huge empires on the internet using various aspects of viral marketing. Just a few of these are SFI, Cognigen, Plug-In Profit, GDI, InstantBuzz, and UltimateRep. Other older, more recognized network marketing companies which were around before the computer have also adapted and adopted. Today, you can find Avon, Ameriplan, Amsoil, Mary Kay, Shaklee, and Tupperware exercising their online, viral marketing muscle.

All of these internet businesses depend on old fashioned word of mouth transmission of their message from one internet user to another.

So, HOW is viral marketing done?

ad box #2

Create 100 Killer Headlines in 17 Seconds — Guaranteed!

Amazing software lets you answer 4 simple questions and push 1 button to get 100 top notch headlines in 17 seconds or less. We guarantee increased ad response. Check this out:

Click Here!

Imagine your ad above! For rates click HERE

Article continues.

Just to remind you, the focus is on one telling another. However, the idea behind viral marketing on the internet is to have one telling many, and some of those telling many more. This is quite commonly done through broadcast emails and newsletters. The goal here is to provide information of value to the recipients. The information should be relevant to the product or service you are marketing. If the information being provided is valid, it creates a feeling of trust. This may bring the person who received your information to buy your product, join your internet business opportunity, or refer someone else to you. To make the communication even more viral in nature, each recipient should be encouraged to relay the information, including your links, to others they think may be interested.

Another viral marketing technique is done by writing articles, or buying them already written, and posting them on article directory sites. There are many of these around, and an article can be posted on several of them. Each time you post an article, you can include a link to your business or internet business opportunity. This becomes viral because other people will go to the sites where you have posted your article and post it on THEIR site, blog, or in their ezine. Sometimes, people will even pick it up from THAT site and post it on another site in true network marketing form.

Just to give you an example of how this works, I recently posted an article titled "6 Simple Steps for A Search Engine Optimization Strategy" on a major article directory site and a couple of other smaller article sites. By the end of the following month, approximately 45 days, it could be found on over 120 sites. If it follows the usual pattern of these sorts of things, in another few months it could very well be on several hundred sites, displaying my link to visitors and search engine spiders which will follow the link back to my site. This will provide more potential customers, more site traffic, and a higher search engine ranking.

One technique which has been around since long before anyone had an internet business has been the distribution of free items: water bottles, key chains, pens, which had the company's name, contact information, and perhaps a sales message imprinted on them. A friend of mine has handed out water bottles for years with his company's information, and these days a website and email address, printed on them. He finds out in advance what their favorite drink is, and sends them a small packet each month. He buys water bottles in bulk for 69 cents each, and the packets he sends each month cost only a few cents more. From this simple viral marketing technique, he has generated thousands of dollars in commissions.

On the internet, it is harder to hand out physical items, but many sites offer free eBooks on subjects related to their business. These eBooks commonly contain links to the company's website, and people are generally encouraged to forward the ebook to friends who might be interested in the information, or, if they have an ezine, website, or blog, to offer the free ebook as a gift to people visiting their internet business.

Do you have an article for Web Sm@rts?
Send to


Placing your article in Web Sm@rts is a great way to gain exposure for you and/or your business!
Each article is published with your name and web site, plus a short 'resource box' at the end of the article.

Article continues.

A twist on this is the brandable ebook. That is, an ebook that can be customized with the recipient's own business information. This can be used as a viral marketing technique in two basic ways. In the case of an internet business which forms a downline, the downline members can be allowed to brand the book with their website so that they can use the ebook to grow their downline while growing the downline of the person above them. In the case of a different business, the author of the ebook will usually include some unchangeable links to his or her internet business.

Another means of viral marketing on the internet is again the offering of something of value for free on my website. In this case, the information could be something that needs regular updating and which would be of interest to visitors to a company's website. Let's say my internet business has to do with stock trading. If I can offer free, updated stock quotes, or a ticker, and maybe some form of stock trading software at my website, I may encourage people to come back frequently, and perhaps refer my site to others who are interested.

Along the same line as the free ebook, and the regularly updated information of value, I could offer some other free download. Many companies offer free, limited versions of their software in hopes that someone who downloads and uses it will see the need to buy the full blown version. I have search engine submitter software that I have used for years which I originally downloaded for free.

As you can see, ways for an internet business to go viral are many and are limited only by the imagination of the internet entrepreneur.

**************

Donovan Baldwin is a Dallas area writer and network marketing professional. A graduate of the University Of West Florida (1973) with a BA in accounting, he is a member of Mensa and has held several managerial positions. After retiring from the U. S. Army in 1995, he became interested in internet marketing and developed various online businesses. He has been writing poetry, articles, and essays for over 40 years, and now frequently publishes articles on his own websites and for use by other webmasters.

**************

Rate This Article

As part of our ongoing commitment to provide quality content, we
would like you to take a moment to rate this article on a five point scale.
Not useful 1.   2.   3.    4.   5. Very useful
Too short 1.   2.   3.    4.   5. Too long
Additional comments:


ad box #3

ATTN: Webmasters

The Most Important Book Ever Written about staying out of trouble with your Internet business. Bulletproof Your Website In 60 Minutes Or Less. Fully licensed forms included! Authored by Shawn Casey, J.D. — one of the web’s most successful businessmen.

Click here

Imagine your ad above! For rates click HERE

This week's TIP

Browser Caching problems

Almost all current and old browsers use the Cache feature to allow for fast loading and viewing of pages you have already been to. This will sometimes cause people to see old versions of your page. To tell browsers when to get a newer copy of your site, you should use following tags:

<META http-equiv="Expires" content="Thu, 22 Dec 1925 1:00:00 GMT">

<META http-equiv="Pragma" content="no-cache">

These meta tags should be placed in between your <head> and </head> tags. Also, the specified date should be a date in the past so that the browser will immediately get rid of the cached copy or not keep it at all. It is also best to use both tags because most browsers understand the "Expires" tag; however, some older browsers may still look for the "no-cache" tag.

ad box #4

Tips for Today's Woman

Recipes, fundraising tips and opportunities, child safety, tips on health and beauty, business opportunities, shopping and finance, home and family, food storage tips, women's devotional.

www.todaysmodernwoman.com/

Imagine your ad above! For rates click HERE

Second Article

Do I Have To Pay To Become An Affiliate?


by: Jonathan White
AffiliateSeeking.com

As you browse through an affiliate directory you will see that each affiliate program has something different to offer you. Generally you will find that affiliate programs are free to join assuming that your website is suitable to the merchant. Every now and then you may find an affiliate program that requires you to invest something to get started. If you are considering joining an affiliate that requires you to invest you need to really stop and think about how successful you think you could really be with this program. If there are no guarantees and the affiliate program doesn’t seem to be any more worthy than any other you might want to pass on it and find a comparable program that doesn’t require an investment.

You Don’t Have To Pay!

It’s important to remember that you do not have to pay to become a member of an affiliate program. A good number of affiliate programs that you will find in any given directory are free to join and can earn you quite a bit of money. While affiliate programs of the past would often require an investment times have changed and you must be aware that you do not have to invest anything, other than time, to get started with legit programs.

Does the Program Warrant a Monetary Investment?

You may believe that you have found the perfect affiliate program for you after browsing through an affiliate directory until you see that you have to make a financial investment to get started. This should stop you in your tracks, at least until you can determine if the affiliate program is worthy of your investment. Some of the affiliate programs are worth an investment, for instant some can guarantee you earnings within the first 30 days or they have certain incentives that make it worth small investments on your part. Before you pay one cent to be a part of an affiliate program you need to determine why you should have to pay to be a part of this program and what makes it more special than all of the others.

Read the Fine Print

Before you become an affiliate for any program that requires you to pay to be a part of the program you should read all of the fine print. The fine print will often tell you the reasons for monetary investment as well as if there are any circumstances in which you can get your money back. This will likely be the place that will tell you all about any guarantees for payment, if there are any. It’s important that you read all of the information you can get on the affiliate program to make sure that you understand what you are investing in and whether or not it is worth it.

Affiliate programs, whether you have to pay for them or not, can be a great way to make extra money. In fact, many people who are very determined are able to make them their sole source of income without ever investing anything more than their time. It’s important for all interested parties to realize that there are no investments necessary, though you shouldn’t dismiss a program just because it does require payment. The worthiness of the investment is all in the details, so be sure you get them all!

**************

Jonathan White has been involved in affiliate and other online marketing for over 4 years. He is the owner of
www.affiliateseeking.com & articles.simplysearch4it.com

**************

Download of the Week

System Security Suite (3S) is the program to remove internet tracks and junk files from your computer. It allows you to delete Cookies, clear Internet Explorer Cache, delete index.dat Files, clear Typed URLs, Windows Temp Folder and much more.

Download 3S System Security Suite


Web Sm@rts is a publication of Paradigm Web Design.
All rights reserved.   ©2006