Just to remind you, the focus is on one telling another. However, the idea behind viral marketing on the internet is to have one telling many, and some of those telling many more. This is quite commonly done through broadcast emails and newsletters. The goal here is to provide information of value to the recipients. The information should be relevant to the product or service you are marketing. If the information being provided is valid, it creates a feeling of trust. This may bring the person who received your information to buy your product, join your internet business opportunity, or refer someone else to you. To make the communication even more viral in nature, each recipient should be encouraged to relay the information, including your links, to others they think may be interested.
Another viral marketing technique is done by writing articles, or buying them already written, and posting them on article directory sites. There are many of these around, and an article can be posted on several of them. Each time you post an article, you can include a link to your business or internet business opportunity. This becomes viral because other people will go to the sites where you have posted your article and post it on THEIR site, blog, or in their ezine. Sometimes, people will even pick it up from THAT site and post it on another site in true network marketing form.
Just to give you an example of how this works, I recently posted an article titled "6 Simple Steps for A Search Engine Optimization Strategy" on a major article directory site and a couple of other smaller article sites. By the end of the following month, approximately 45 days, it could be found on over 120 sites. If it follows the usual pattern of these sorts of things, in another few months it could very well be on several hundred sites, displaying my link to visitors and search engine spiders which will follow the link back to my site. This will provide more potential customers, more site traffic, and a higher search engine ranking.
One technique which has been around since long before anyone had an internet business has been the distribution of free items: water bottles, key chains, pens, which had the company's name, contact information, and perhaps a sales message imprinted on them. A friend of mine has handed out water bottles for years with his company's information, and these days a website and email address, printed on them. He finds out in advance what their favorite drink is, and sends them a small packet each month. He buys water bottles in bulk for 69 cents each, and the packets he sends each month cost only a few cents more. From this simple viral marketing technique, he has generated thousands of dollars in commissions.
On the internet, it is harder to hand out physical items, but many sites offer free eBooks on subjects related to their business. These eBooks commonly contain links to the company's website, and people are generally encouraged to forward the ebook to friends who might be interested in the information, or, if they have an ezine, website, or blog, to offer the free ebook as a gift to people visiting their internet business.