Vol 8 #11

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In This Issue

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My 2¢ Worth


ne of the toughest lessons I've had to learn about Web design is when to let something go. You may wonder, what has that got to do with Web development? It's all bout coding practices and Web standards, isn't it?

ell yes. To an extent, that's true. However, Web development encompasses so many areas that it cant be defined by any one thing.

ave you ever made an awesome looking button or developed a design theme that's so awesome you can barely sleep at night? Or perhaps a great navigational menu? If so, you know that you'll go to any lengths to make it work. You'll bend the laws of space and time to make that button look right in your page or that design work for a particular business model.

earn to let it go. File it away. It may work in another context. I've got file folders full of headers, graphics, design themes and navigational menus just waiting for the right site to use them on.

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Feature Article

Network Vs. Affiliate Marketing


by: Andreas Sundstrom

Running a traditional brick and mortar kind of business with an online presence, is obviously one very good way to make at least part of your living online. But for the purposes of this article we are going to assume that you do not have your own business. So I am going to discuss two of the biggest online money makers right now: online business opportunities and affiliate marketing.

Network marketing

The typical online business opportunity is commonly built around some sort of network marketing concept, inheriting the basic qualities of the offline business model that has been available for many decades - the basic idea being that you recruit two or more people, who in their turn recruit two and in this way your efforts will (at least in theory) be greatly leveraged.

The main difference doing this online is that, utilizing the power of the Internet, you as a network marketer can literally reach people all over the planet.

The problem with the network marketing, or "mlm", concept is that it sounds so good on paper - way too good in fact. Most people who joins up with a company of this type tend to get a dose of Mr. Reality rather soon.

They discover that recruiting new people, which is what all mlm is all about - even if they try to tell you differently - is not at all a simple process. There has been plenty of fraudulent businesses in this niche, and people tend to stay on their toes as soon as they hear the words mlm or network marketing.

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Article continues.

To further complicate things this business model is also based on you paying a set monthly fee - wether you make any money or not, which means that many people who start this kind of business actually end up loosing money.

It is definitely possible to make a good living in network marketing, but it is definitely not for everybody. "Getting in on the ground floor" is allegedly not always as good as it seems.

Affiliate Marketing

Affiliate marketing is similar to network marketing, in the sense that you will be promoting a product produced by another company or person. This can obviously make life very simple for you, as the merchant will usually take care of all shipping and customer support issues. Amazon.com is probably one of the most well known (an respected) companies utilizing the power of affiliate partnerships.

As an affiliate, your task is simply to refer new clients to the merchant and when these people go ahead and buy something, you get credited with a certain percentage of the sale.

Contrary to network marketing it is generally free to act as an affiliate marketer. Although there are certain companies that have sort of a hybrid structure between network and affiliate marketing - requiring you to pay a start-up and/or monthly fee to market their products. Most affiliate programs are completely free to join though, so I'd personally stay away from those using their affiliate programs as an income generator in it's own right, or "affiliate sharks" as one marketer aptly named them.

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Article continues.

Affiliate programs are thus a great way in which almost anyone can start to make money online, without having to invest a lot of money, if indeed any at all.

There is however certain strategies and marketing methods you need to be knowledgeable of, if you are to make anything but peanuts with your affiliate marketing.

Choosing the right affiliate program and promoting it to the right people in the right way is an art form in it's own right. And the people who are really good at this, generally referred to as "super affiliates", make a very good living doing nothing else than selling other people's products.

If you are looking to make an additional income from the Internet, or eventually even replace your current income altogether, affiliate marketing is a great way to get started. To achieve the success you desire, you should study and learn the same techniques super affiliates use on a day to day basis.

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Andreas Sundstrom has made a full time living online for the past six years, largely thanks to the power of free affiliate programs. At his website www.webhosting-tips.info/affiliate/ he will share some of the most important super affiliate secrets.

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This weeks Tip

JavaScript Drop Down Menu

This is a simple drop down menu that will automatically advance to the selected page without a submit button. Place this script on the page where you'd like your menu to appear. You can add as many links as you like.

Customize the fields in red to reflect your menu's links.

For more links, just continue adding the <option value=" as shown.

Keep in mind that this will not work for those who have JavaScript turned off in their browsers.


<script language="JavaScript">
function AutoLink()
{
var number = document.Menu.Links.selectedIndex;
location.href = document.Menu.Links.options[number].value;
}
</script>

<form name="Menu">
<select name="Links" onChange="AutoLink(this.form)" >
<option selected>Choose a Link
<option value="first-page.html"> Page One
<option value="second-page.html"> Page Two
<option value="http://www.somewhere-else.com/"> Page Three
</select>
</form>

 

Which gives you this:

 

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Second Article

Increase Your Advertising Efforts Without Increasing Your Workload

by: Bonnie Branch
Branch Ads

There are so many advertising programs out there that claim you can have a list of thousands within weeks or even days. But, as far as I can tell, they don't tell you how. You are pretty much up the creek without a paddle unless you spend money and time to find a good mentor who helps you. There is a way you can fend for yourself to become the advertising expert you need to be. Here's the Who, What, and How of advertising.

Who

You know you need a highly targeted audience, but how do you find them without spending a fortune? If you're like me, you spent hundreds or more on buying leads. Those leads usually turn out to be worthless. They've been spammed so much they don't even respond to your efforts, unless they do reply just to tell you to leave them alone. So, buying leads doesn't work.

How

You've probably also tried pay-per-click advertising. Sure that works, but how much money are you spending each month just to keep up with the big guys? Can you afford to outbid them each month just to try to make ends meet? You tell yourself there must be a better way, a cheaper way. I often found myself asking how can so many small business owners find the money to advertise using pay-per-click.

Classifieds are good, but hard to find a nice highly, targeted audience. It's even harder to find a large enough group of subscribers to respond to the ad. I often wondered how many people even saw my ad since it was just sitting there with so many others. If only I could find someone who could instruct me on ways to improve my classified ads. Now I have.

What, as in "What you've been waiting for"

You've been told ezine advertising is the way to go, but yet again it seems to fall short of getting you the subscribers you need. Imagine if you will, a program that provides you ways to find your highly targeted audience, or better yet ways for them to find you.

Impossible? No, it's a real program that not only provides you ways of finding your potential customers, but also instructs you on how to reel them in. It shows you ways to keep them coming back for more. You're probably wondering, "Well if it's so great, how come I've never heard of it?" You probably have, but haven't been exposed to its power.

Any program has great potential, but is useless until its true potential has been exposed properly. This program shows you how to become the expert marketer.

To learn more about this program, please send an email to:branchads@sbcglobal.net with "Tell Me More" in the subject line.

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Bonnie Branch is the founder of www.branchads.ws, an informative site on Synergy Advertising. Sign up for the complimentary newsletter to get more information on Synergy Advertising, Making It Work For You.

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Download of the Week

Our download this week is a fun game from the good folks at PopCap Games.

Link letters together to make words and feed the Bookworm in this exciting word game!. You can play up to 10 times before registering.

I suggest you be careful with this one. I've found it to be so addictive that I'd rather play Bookworm than work!

BOOKWORM DELUXE


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