Vol 8 #20

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In This Issue

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My 2¢ Worth


id you know the World Wide Web contains an estimated 30 billion Web pages, comprised of HTML documents, dynamic database-driven pages, and discussion forum postings? An average of 100,000 web pages is added every day.

ow that's a lot of Web pages!

id you also know that search engines catalog less than 10% of the World Wide Web content. That means that only about 2.7 million Web pages are cataloged.

ven at that, however, is it any wonder that any given search term will yield several thousand results. And most users will not look beyond the first or second page of results. That leaves an awful lot of pages that never get viewed.

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Feature Article

Autoresponders — Make Sure You Respond


by: Scott Lindsay
HighPowerSites.com

Autoresponders can be a great way to interact with customers in a hands-free way. It is ideally suited to providing visitors with a specialized ecourse or newsletter. In fact, online businesses are finding autoresponders a wonderful marketing tool.

Many businesses use an autoresponder on email inquiries. However, there is a problem that can develop when using standard email autoresponders. The premise is that the customer can receive an immediate response letting them know the email has been received.

Often that email looks something like this...

"Thank you for contacting the XYZ Company. This is an automated response, but be assured we will respond to your email."

"We appreciate your contact and will be contacting you shortly."

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Article continues.

This sounds pretty good, doesn’t it? However, the problem comes when follow through on email inquiries are lax or a response is delayed.

If a customer (or potential customer) took the time to contact you they are looking for answers — now. If you don’t respond in a timely manner they will look elsewhere.

We’ve all received those autoresponder-generated emails. In some cases that original generic email is the only one the company ever sends. This gives a strongly negative impression of the company.

If you have use autoresponders for email please consider evaluating how effective you are at making sure those emails are responded to once the automated email is sent.

Customers often become customers based on their belief that you view them as something more than simply a means to derive an income. Does your email response allow those customers to envision you as the caring business owner you are or as someone unresponsive to their questions and concerns?

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Article continues.

Follow through is a difficult proposition for any company, but it is vital when it affects the ongoing partnership you have with your customers.

Real estate businesses thrive on providing meaningful follow up with their customers. These customers can work with numerous real estate firms, so if they choose one to work with they want to be sure that their best interests are being fairly and completely represented.

This is the same idea for any business. Customers who have a positive experience with your company are more likely to come back again. So, if you use an email autoresponder make sure responses to those emails remains a high priority.

If you feel you are receiving too many emails spend some time improving your FAQ (Frequently Asked Questions) section and providing an email link to the answer in your FAQ section. You should also encourage visitors to visit your FAQ section first and then contact you if their question is still not answered.

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Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites.com at: www.highpowersites.com Start your own ebook business with BooksWealth at: www.bookswealth.com

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This weeks Tip

Displaying HTML Code

At times you may want to display some HTML code on your page. Maybe you have a remote image or logo that you would like others to show on their sites. The best way to display code in HTML format is to use a <textarea> tag.

To display HTML code for copying and pasting, simply place the code inside your textarea tag. Like so:

<form method="post" action="null">
<textarea name="text" cols="50" rows="3" wrap="virtual">
Your HTML code here.
</textarea>
</form>

Note the "wrap" attribute, this causes the text inside the box to wrap and not flow along one line.

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Second Article

Autoresponders Review - What You Don't Know About Autoresponders Might Cost You Money And Headaches!


by: Victoria Munro
Web site

"Money’s in the list!"
"Money’s in the list!"
"Money’s in the list!" Of course money’s in the list. There is an absolutely perfect explanation for this. First of all there is no way on earth somebody will voluntarily give you their name and e-mail address if they were not interested in your offer. The incentive could be a newsletter jam-packed with terrific hints and tips for your niche market, a contest, a free eBook etc. Secondly, they will not stay on your list if what you send them does not keep their interest. It’s as simple as this.

If you do manage to come up with a great "bate" and develop decent skills in writing compelling e-mails it means you have gained your subscribers’ TRUST in your knowledge and they are ready to buy your product or click through your affiliate links. So, yes, money is in the list!

Today I am not going to give you a lecture about how important it is to have an autoresponder to handle your newsletters/autoresponder series. In fact, I am not even sure you absolutely need one. If your list is not too big (about 20-30 subscribers) and you are sending out a monthly newsletter, that’s not a huge deal. You can handle this task manually.

What I want to do is WARN YOU about few potential dangers you might encounter down the road if you do not choose the right autoresponders service or autoresponder software.

This is exactly why it is best to do a good research on everything that is involved in handling your subscription list and not get hooked up with all that marketing hype on autoresponders sales pages. Of course they will tell you they are the best.

But would they tell you ALL there is to know about what a good autoresponder should do for you? The answer is: NO, they won’t. They won’t because their technical capacity is restricting them. Or because they are trying to cut down their service price to stay ahead of the competition, their service development is severely crippled. But of course they won’t tell you any of that. It’s not in THEIR interest. If they will reveal you the truth, they will never get you to buy their product. And if you don’t know the right questions to ask before you sign up, you will find out what these painful pitfalls are the hard way.

In my search for a reputable autoresponders services and software I’ve bumped info some really bad ones. I am not quite sure if you can a web site a "scam" if they deliberately hide some facts from their potential customers just to make another sale. All that resulted in time lost trying to work things out and quite a bit of potential sales I could of made if I chose the right autoresponder to handle my mailing lists. I am not even mentioning the legal trouble some people experience because they did not know few simple but very serious rules they have to follow.

If you would like to save yourself lots of time looking for a reliable service to handle your mailing lists you can take a look at my personal reviews of the ones that I would recommend myself: http://www.provenincomemagnet.com/pages/autoresponders.htm

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Victoria Munro is an established home business owner. Specializing in cutting-edge Internet Marketing strategies her web site ProvenIncomeMagnet.com is providing a free private e-course jam-packed with the most recent money-earning strategies, free e-books and advices for beginners in Internet marketing as well as seasoned businessmen alike.

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