Vol 8 #30

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In This Issue

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My 2¢ Worth


 read somewhere that the average person's left hand does 56% of all typing. I don't know if that's true or not; but if so, it just goes to show that I am not average.

 can tell you that my right hand does about 80% of the typing. That's because I'm a modified "hunt & peck" typist. I know where all the keys are, but I still to look at the keyboard and I generally use 2 fingers of my right hand to do the majority of my typing.

eird, eh?

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Feature Article

Ecommerce Shopping Carts


by: Glenn Roy Ormond
Out Source Heaven

Shopping carts are more commonly used as a way to display physical products, products like televisions, groceries, electronic equipment, clothes, and memorabilia, etc, not digital products. Shopping carts make it easy to cross-sell and up-sell your customers once they arrive at your store. Shopping carts typically handle the shipping and handling calculation, taxes and credit card processing. A good shopping cart handles all of these efficiently and securely.

Dynamic Operation

A good shopping cart program also creates dynamic order forms on the fly as the order takes place. The shopping cart should be totally dynamic; meaning it only executes code and retrieves products, images, and product descriptions from your database when your customers request it. During the checkout process it should also calculate shipping/handling and taxes for you.

Real-Time Credit Card Processing

Powerful CGI, PHP, CFM, ASP, etc, scripting, processes commands for you on secure servers when your customers place their orders. Don't get this confused with credit card processing. That’s mean passing of your customers' order information from a secure form, to your merchant or payment processor, using one of the scripting languages above. Your payment processor or merchant, like PayPal, 2CheckOut, or Authorize.Net will then process the credit card. If you don't currently have a merchant or payment processor, and you are going to be selling online, then you need one.

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Article continues.

Usability

You can choose what options you want your customer to see. For instance, you can choose to display a search form on your shopping cart. A search form allows your customers to search your store for items by keyword or product name, etc. You can choose to display options like color, size and quantity, and even adjust the price based on the customer's selection. These are called options. Your shopping cart should also allow you to upload images of your products as well.

Stand-Alone -Vs.- Hosted Shopping Carts

You can purchase standalone shopping cart software or services. The stand alone software, of course, requires skill and expertise to install it on your web host or on your own server. Some of the shopping cart services, although it may not seem like it at first, limit you as to what you can and cannot do. These services are most commonly offered by web hosts as a way to entice you to host your site with them. When using these types of services, remember, you're locked into using that web host when you opt to use their shopping cart service. Your business is not portable and becomes a part of that web host. Make sure there is a simple export process that allows you to easily download your website and shopping cart if you no longer wish to use their services. The best option is to use a shopping cart that runs from your own website, independent of your web host. Both Prowebware and stand-alone shopping cart applications run from your website, giving you both control and flexibility.

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Article continues.

Choosing a shopping cart boils down to 4 things:

  1. Your Budget
  2. Your Skill-level - Do you have the expertise to edit & install scripts on your server?
  3. Desired Functionality - Want a professional results oriented system or a display case?
  4. Time - Have time to take away from your business to shape and mold a new program?

Whatever you decide, your cart should also permit you to follow-up with your customers automatically and even instantly auto-subscribe them to your mailing list.

To implement most out-of-the-box applications, you will need to know how to edit PHP, HTML, or ASP code and how to set up a MySQL database on your server for dynamic operation. Then, with some, all you need to know is how to copy/paste some simple code to your existing web pages or the template you're using. The system should also include some type of easy help or instructions, like an HTML file or contextual help menus that walk you through setting up your new cart.

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Glenn Roy Ormond writes for www.RookieWebmaster.com and recently founded www.OutsourceHeaven.com, a marketplace for freelance web designers, programmers, and content providers.

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This weeks Tip

Creating a Stationary Background

Stationary background images remain in one place even when scrolling through the page. Only the text will move. To create this effect, place the following code within your <body> tag.

<body background ="yourimage.gif" bgproperties="fixed">

When selecting your background image, keep in mind that your text will be moving over your image, so try to select an image that won't make your text difficult to read.

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Second Article

Some Ideas For Creating Your Own Slideshows


by: Wayne Rice

Creating your own slide shows can be fun and entertaining, and easy to accomplish. Almost every digital camera now comes with some sort of software to manage your images. Some have more features than others. Some will allow you to create slideshows. Some will add transitions, and allow image durations to be adjusted. You can also use most video making programs to produce slideshows, which is one way to have more control over the outcome. For example, Windows XP offers MovieMaker, which has many of the functions of a full-blown video producer program. The program allows you to set the duration of each picture, the transition between each picture; offers various effects to apply to individual pictures, and allows you to overlay an audio track.

To start, I have found that most digital images need a little adjustment for viewing on monitors. If your program allows it, I recommend increasing both the brightness and contrast just a few notches. Also, if you can, sharpen them slightly. A note about color: colors come in two categories: transparent and opaque. When you prepare images for printing or for viewing on a monitor you must consider how colors interact with each other. Printed colors, when mixed together, go towards black. Projected colors, when mixed together, go towards white. Printed images are usually produced on equipment with a much higher resolution capability than your monitor, so they will appear richer and sharper in print. Most cameras are preset for printing, and that’s why it’s a good idea to sharpen, brighten and increase the contrast on images to be viewed on the pc.

Selecting your images and ordering them are the next important step. It is best to try and tell a story, to have a logical sequence to your images. Don’t show people going in the house before the shot of them getting out of the car. When you are taking pictures, remember that you may make a slide show, and try to take pictures that will present well in that style; for instance, in a room full of people , start at one side and take many pictures as you swing across to the other side of the room. When presented as slides, it will give the effect of creating the complete environment. Vary the duration of the slides; don’t make them all 3 or 5 seconds, make some shorter and some longer. If there’s one person in a picture, shorten it; if there are many people then lengthen it so people have a chance to look at every face.

Once you have assembled the slideshow and applied transitions and effects, you can put the crowning touch on by adding a narration. You can simply choose some favorite or appropriate music, but to really personalize it, a narration is best. Not everyone is a natural speaker, nor does everyone have the most recordable voice for such a purpose. Here’s where you can take advantage of a program like AV Voice Changer Software to create a separate track, or you could use AV Movie Morpher 2.0 to overdub the production. (You can go to http://mp3-player.audio4fun.com/free-audio-software.htm to download the software for free trials). In that case you will have to output the slideshow first and then open it inside the Movie Morpher program. The nice thing about both of these programs is that they can alter the sound of your voice to make it more entertaining. It can deepen or enrich it, or make it faster or slower; it can even change a male voice to a female-sounding voice. It can add special effects for emphasis or dramatic effect. You should work out either a written narrative or an outline of what you will say, practice it, and then record it. The final outcome will be an entertaining, creative, and personal record of part of your life, whether it’s a party, a graduation, or a simple family gathering, you will have created a cherished memory to be shared for all time.

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Wayne Rice is a freelance journalist, copywriter, photographer and artist. He currently resides in the United States.

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