Feature Article

How To Succeed and Create Multiple Streams of Income

by: Kathy Hadley Your Multiple Income Streams

There is just so much already written about making an income on line and creating your own web site and traffic generation and search engine optimization . . . . . .

And there are so many high powered seminars out there about how to make money in real estate with no money down or how to do well in Forex (Foreign Currency Exchange), etc.

For the most part, I agree, if at least partly, with all of that. I have been involved in both the making of and the losing of money in all those arenas.

Any relatively successful person has had ups and downs but has done better overall.

The key in anything is to have a plan, stick with it, if things are not going well, cut your losses and when they are going well, ride the gains.

There are probably hundreds if not thousands of books and seminars on all of that. I have read and attended some of them.

All the old sayings like "it's who you know not what you know" and the power of networking are all true.

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Now, in the midst of the information overload, on every subject imaginable, from true experts who have gained wealth, prestige and fame from their accomplishments, there is still something that has often bewildered me.

Why, then, do the vast majority of people who attempt anything to get them out of the "Rat Race" as Robert Kiyosaki says in his game "Cash Flow" . . . . . . fail?

Mr. Kiyosaki himself goes over this in his famous book "Rich Dad, Poor Dad". It is all about the different viewpoint that one has going into something. I call it the difference between the worker mentality and the entrepreneur mentality and I have been contemplating this difference and why so many people fail for years.

In my asking for that information I was attracted (if you've seen "The Secret" movie at thesecret.tv you know what I am talking about) to a group of people who were similar to me in this . . . ..we all had achieved a certain measure of success and wanted to help others do the same.

A couple of the key points that are stressed in this network are the idea that you have some special talents and others need your talents, if it is not your talent, then get on a team where others have those talents and be cooperative. I have seen this work tremendously well for many and I think that if more people were to use this model, there would be much more success.

Of course, the very next question anyone would ask is . . . how?

The answer is: Get involved with a network of people who are operating with this same approach.

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This is how it works. A person has a great idea and starts to develop a new company. They have their own area of expertise but need people with knowledge in so many other areas to actually get their idea off the ground.

A new start up is short on funds yet needs these other people. There are people who are experts in certain fields (like you), who want to get out of the "Rat Race" who have knowledge but no funds to get involved in new start ups. By pairing these people together, we solve a problem for both of them and create a brand new opportunity.

Let's take it one step further. You've read this article and say to yourself, "yes, I have knowledge in web design (or marketing or accounting or writing, whatever) but I can't just leave my job just yet, I have obligations". That is fine. The idea is you are going to give a bit of your time and a lot of your knowledge with the understanding that you will be rewarded far more down the road when the company does very well.

So you see, everyone wins and we have far more successes than failures.

Not to mention this is how you build real wealth, rather than just get paid to do a job, because you wouldn't just do it once. You'd do it a few times and have multiple streams of income.

The best network that I've seen for this type of activity is called CEO Space and you can find out more here at ceospace.biz.

Regardless of what your area of expertise, there is a high likelihood that some start up or developing company can benefit from you being on their team as a joint venture partner.

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Kathy Hadley is a successful entreprenuer and has helped many other talented people in achieving their dreams. Find out more on how you may be helped with your dream by visiting www.your-multiple-income-streams.com

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Second Article

Marketing - The Life Blood Of Any Business

by: Andrea Lea Churchill FWS Marketing

Marketing is a broad business subject that encompasses a range of activities including advertising, public relations, sales, and promotions. Generally, you will find that people often confuse sales with marketing, when in fact the two are quite different. Marketing is all about getting a product or service into the market, promoting it, influencing behavior, and encouraging sales turnover. Sales, quite distinctly, is the actual transaction of getting a product or service into the hands of your customers.

With so many messages being propelled towards all of us these days, it is more critical than ever for a company to get their product noticed. This means marketers have evolved to being creative. Marketing is not an exact science and managers who know little about it are afraid that the marketing staff within their firm is often wasting valuable money. The truth is that marketing is an investment that always pays off; it just may come back in ways that are not necessarily measurable. So even though one campaign may bring moderate results, another will bring astonishing profits.

Companies not committed to a marketing program are at a disadvantage in today's business world. Those who are still focused on their products, rather than their customers, are doomed to experience lots of failure. Knowing what your clients' expectations are and working to exceed them is the key to ultimate business success.

There are millions of marketing ideas just waiting to be created. If you need to generate ideas, start by brainstorming on paper or on the computer. One small idea generally leads to many other ones. Alternatively you can do an internet search for specific marketing ideas you are wanting to use in your marketing program. If you lack the time or talent to be creative and generate your own marketing ideas, there are marketing companies that can assist you to build a complete marketing strategy.

When you are planning your marketing program, keep in mind the hurdles you may face, and think of ways to eliminate them. Some things that may hold you back from implementing your marketing ideas include budget shortfalls, lack of skill, or being understaffed. Think of ways around this as you plan your strategy for the future.

Finally, think about the specific steps that you can use in a marketing campaign. Your marketing actions might include advertising, sponsorship, branding, and public relations. Or, you may want to stick with direct mail, product packaging and creating promotional materials such as caps or pens. Whatever method you choose, make sure you are pointing excited energy in that direction. It will be reflected in the results!

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Andrea Lea Churchill has created a resource site FWS Marketing . Feel free to submit an article if you would like to contribute.

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