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In This Issue

My 2¢ Worth.
Feature Article.
Rate our Feature Article on a 5 point scale.
Our weekly Web design tip.
Comic.
Second Article.
Download of the Week.

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My 2¢ Worth

'd like to thank the woman who called me last week to tell me about the bad link in this Ezine. Since you didn't leave your name or number I could not thank you personally. So here's a big public thank you!

peaking along the same lines, I've been making a concentrated effort to be more friendly lately. You know how it is; we get so busy with our lives and wrapped up with everything that goes on that we sometimes forget simple human courtesies.

he words please and thank you go a long way!

small smile from some one when you ask them how they are and sound like you really care, makes my day.

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Feature Article

Moving From Print Design To Web Design

by: Brett Derricott
Agency Fusion

At Agency Fusion we frequently get to work with designers who are experienced in print but are cautiously venturing into the world of Web design.

Because the Web is an entirely different medium from print, it can cause some anxiety and frustration at first.

One of the main sources of frustration for designers new to the Web seems to be based upon expectation. Designers who expect the Web to yield the same results as print are typically disappointed. Once a designer embraces the differences between Web and print, though, the anxiety and frustration seem to melt away.

It's important to note that some of the differences end up being advantages in favor of the Web…they aren't all bad differences!

Having said that, here are a few of the differences loosely categorized by whether they are likely to be viewed as favorable or frustrating.

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Article continues.

Great Things about the Web

1. Personalized Presentation

Even though print work allows for some personalization of the message with on-demand or variable data printing, the Web allows for user-driven personalization of both the information and the way it is presented. For example, a user with less-than-perfect eyesight can increase the font size on a website to make the text easier to read or choose to view the website on a variety of devices. With print, the user has no ability to customize the experience in this way.

2. Easier Edits

Websites are easier to update than printed brochures. If a typo is discovered on a live website, it's much easier and cheaper to fix than a typo discovered in a direct mail piece that has already been printed. Sadly this does occasionally result in carelessness on the part of content creators.

3. Dynamic Documents

Because they can be edited fairly easily and at any time, websites are more like dynamic or living documents that can be continually refined and improve as new information becomes available. With proper attention, a website need not become out of date and end up in the trash can.

Things You May Find Frustrating

1. Font Frustrations

Print designers are used to having pixel-precision control over their type. On the web, differences in operating systems and browsers can yield variations in font presentations. Additionally, being restricted to web-safe fonts can feel rather limiting at first.

Article continues.

2. Browser Bedlam

Variations in how the browser manufacturers interpret and implement web standards (or don't implement them in some cases) means getting pixel-precise results across every browser is an expensive endeavor. To some degree, minor variations across browsers are acceptable to experienced Web designers as long as the integrity of the design is preserved although with sufficient effort most variations can be addressed.

3. Environment Exceptions

The fact that a design is being displayed in a browser window instead of on paper results in some issues that at first perplex many print designers. Not all browser windows are set at the same width and height nor do they all display a page in the same resolution. Additionally, content length is usually variable from page to page and may require vertical scrolling to accommodate everything. This requires designers to think in less "fixed" terms when creating a design. The resulting website is much more fluid and dynamic than a print piece and requires the designer to embrace this fluidity.

For More Information

A very well-written and helpful article on this subject can be found at the Subtraction website. I highly recommend this article to anyone interested in moving from print to Web design.

What are your thoughts? What do you find frustrating about designing for the Web? What do you like about it when compared to the print world?

What are your thoughts? What do you find frustrating about designing for the Web? What do you like about it when compared to the print world?

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Brett Derricott is the founder and CEO of Agency Fusion, a web development company with a sweet content management system.

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This weeks Tip

Creating an HTML slideshow

You can use the http-equiv refresh function in your <meta> tag repeatedly to load a succession of pages, creating a slide-show effect in your pages, in a different frame, or even in a popup!

Let's say you have four documents you'd like to use as slides: slide1.html, slide2.html, slide3.html, and slide4.html. When you set up your page, have slide1.html be the document that's called by the page where you want the slide show. For example: On index.html say: "Go here to see a slideshow!" then link to slide1.html. Next, open the slide1.html document and add this tag near the top:

<meta http-equiv="Refresh" CONTENT="3;URL=slide2.html">

Next, open slide2.html, and add this near the top, and so on:

<meta http-equiv="Refresh" CONTENT="3;URL=slide3.html">

If you want the slide show to end with slide4.html, don't insert the <meta http-equiv> tag there. If you want it to loop back to the first slide, add the tag and send it to slide1.html. This sets up a slide show in one frame that switches to the next image every 3 seconds. You can of course play with that number to fit you needs.

Remember, you can use more or less than 4 slides. It doesn't matter. Just make sure to change the URL each time so it doesn't go backwards!

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Second Article

3-2-1 Clicks to Open Windows Explorer

by: Beth Sunny & Karin Rex
sharpertraining.com

There are three ways to access Windows Explorer:

Using the Start Menu
The way that most people access Windows is Explorer is a four-click process. Click on the Start button. Click on the All Programs menu. Click on Accessories. Click on Windows Explorer.

Using the Shortcut Menu
To cut out half the clicks, you can use a shortcut menu. Right-click on the Start button. Click on Explore.

Using the Quick Launch Toolbar
If you have the Quick Launch toolbar showing, you can get to Windows Explorer in a single click! Simply click on the Windows Explorer icon in the toolbar. (It resembles an open file folder with a magnifying glass in front of it.)

NOTE: If you don't see the Quick Launch Toolbar, right-click anywhere in an empty part of the taskbar and choose Properties. On the Taskbar tab, click in the Quick Launch checkbox and then click OK.

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Beth Sunny and Karin Rex share their extensive knowledge in IT and training as freelance writers for SharperTraining.com. Don't miss their training tips along with insights from other experienced trainers in SharperTraining.com's "Focus On Training" newsletter. To subscribe, visit
lb.bcentral.com/ex/manage/subscriberprefs.aspx?customerid=1468

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Download of the Week

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In This Issue

My 2¢ Worth