Second Article
Increase Opt-in's In 3 Simple Steps
If you haven't yet started a mailing list to augment your
blog or other website now is the time to get started.
Mailing lists are economical and simple tools for building
relationships with current and potential customers while
also improving traffic with short reminders to visit your site.
Beyond using RSS techniques you can employ a quick and
simple testing method that will convert more visitors into
opt-in subscribers. This technique is very simple and if
your familiar with split testing sales pages we are goingto
use the same method using aweber, wordpress and popunder boxes.
1. To perform a split or A/B test you will need to sign
into your aweber account and at a minimum create two web
forms of the popunder variety. Why popunders? Simply put
they convert better than sidebar forms.
2. After creating at least two new popunder forms, at the
bottom there is a link for creating a split test. For the
two forms you will want to split them fifty-fifty, if you
have more than two then divide them equally but keep in
mind that the more forms you test at the same time the
longer it will take to get conclusive results.
3. Like the regular forms there is nifty link you click to
generate the html code to run the split test. In the case
of Wordpress blog simply insert that code by using the
template editor into the header file. Right after the
closing html
tag is the perfect spot. If you have
difficulty using the built in editor copy the code over to
notepad and then copy it back to the editor when finished making changes.
With the split test setup and integrated into your blog or
site now let it go to work. After a certain amount of time,
depending entirely on how many visitors your site has, take
a look at your aweber account and review the statistics
gathered for the split test. If one form is performing
better than the other then add another popunder to the
split test. Remeber to be creative when setting up these
forms with different words, phrases, fonts and colours.
After the initial setup you probably do not need to make
any changes to the test, again depending almost entirely
onthe volume of traffic and unique displays during that
timeframe. To date spending no more than a few minutes each
month for my sites has resulted in a minimum two percent
increase of mailing list subscribers.
**************
Discover even more great ways and techniques to find and eliminate waste in your business at the Kaizen Business Blog
www.thekaizenbusiness.com/
**************
he annual celebration of Halloween is observed in most parts of the world on October 31st. But just where did this celebration originate?
amhain began at sundown on October 31 and extended into the following day. According to the Celtic pagan religion, known as Druidism, the spirits of those who had died in the preceding year roamed the earth on Samhain evening.
